Small Business Facebook advertising tips

1. Facebook Ad Campaigns - 5 Top Tips Small Business Owners Need to Know
You have a Facebook page for your small business. You occasionally post pictures of your
company's activities or update your wall with notifications of current promotions. But even with
consistent attention to your Facebook business page, you're not seeing the type of engagement
you hope for. If you want to increase interaction with your small business on Facebook, it might
be time to consider utilizing Facebook ads. Before you jump into paid advertising, it is
imperative you know what you're getting into. Consider the following five Facebook advertising
tips for small business owners to ensure maximum success for your brand:
- Choosing the right ad type is essential for success. With multiple Facebook ad types at your
disposal, you need to be clear on your desired result before you create your advertisement. You
need to understand if an engagement ad is what you are looking for, or if a poll ad might better
boost interaction with your brand. If you want more likes on your brand page, a promoted post
might be more appropriate for your needs. Reviewing the different ad types available will help
you decide which option is best for your small business and will deliver the results you hope to
obtain.
- If you're you going to utilize Facebook advertising, how will you know if you're achieving your
desired ROI? Measuring success is crucial if you want to ensure you're not throwing advertising
dollars into the wind. Split testing is an excellent way to measure the impact of your advertising
campaigns. Create two different types of campaigns and run them at the same time; measure
audience engagement on both and compare your results. Which one achieved the desired results?
Understanding your target audience's interactions will help you decide which type of campaign
resonates with your brand. Not all audiences are created equal; it is imperative you clearly
understand your customers if you hope to be successful with Facebook advertising.
- If you're going to measure the impact of your advertising campaigns, you need to understand
which metric is most valuable for your brand. Knowing whether you want to increase your click-
through rate or boost landing page views will help you to be clear on your ROI. You can't
measure success if you don't first understand what success looks like. Knowing which metrics
are relevant to your small business is just as important as understanding what type of Facebook
ad is best for your brand.
- Another critical component for Facebook ad success is timing. You need to know whether the
majority of your audience is online early in the morning, or if evenings are your best opportunity
for engagement. If you want to see a substantial increase in interaction with your advertisements,
you need to time your campaigns appropriately. Start and pause your ads throughout the day for
a week and measure your results; you'll have a clear indication of your best engagement
opportunities. Use this knowledge to fuel future campaigns.
- For maximum success with Facebook advertising, don't overlook current social media trends.
Big brands can use news-jacking to increase engagement; there's no reason your small business
can't do the same. Monitor everything from trending hashtags on Twitter to viral stories in your
Facebook news feed. Ensure the trend is relevant to your business (and won't backfire) and then
adjust your Facebook ads accordingly. Something as simple as tweaking the title of your ad can
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2. have an impact on your engagement rate; approach Facebook advertising with the mind of an ad
executive and you can't go wrong. Be creative, consider how your customers will react, and go
for the gusto!
With millions of daily users, Facebook is one platform on which building a strong presence is
crucial. Utilizing Facebook ads will likely have a significantly higher ROI than Google
Adwords. The better you understand your options, the more successful your advertising
campaigns on Facebook will be. Are you going to double-down on Facebook advertising this
year?
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