Resumen W.Bucelli


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Sustainability in the management of resources and the creation of tourism products.

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Resumen W.Bucelli

  1. 1. Sustainability in the management of resources and  the creation of tourism products Tuscany – Excellence in thermal destinationsInternational Congress on Thermal Tourism OURENSE ‐ GALICIA 3° March 2011  Dr. Walter Bucelli 1
  2. 2. STB: a new concept of thermalismSTB means Company of Thermae and WellnessSTB was founded in 2000 and the project is based on  the experience of 20 years of management on  Terme di SaturniaSTB is now leader in Italy with Fonteverde, Grotta  Giusti and Bagni di Pisa Natural Spa ResortSTB made a choice: “Tuscany is the ideal Location  for developing a new concept of thermalism” Dr. Walter Bucelli 2
  3. 3. STB in Italy Dr. Walter Bucelli 3
  4. 4. STB : Tuscany ‐ The Location Dr. Walter Bucelli 4
  5. 5. Fonteverde Natural Spa Resort 2007 Spa Finder Reader’s  ChoiceCrystal Award“Favourite Spa in Europe” 2008 Spa Finder Reader’s  Choice“Favourite Spa in Italy” 2009‐2010 “5 Stars Diamond Award” American Academy of Hospitality Sciences The Hotel *****:  64 rooms, 7 Junior Suites, 7 Suites Dr. Walter Bucelli 5
  6. 6. Fonteverde – Thermae & Spa4800 square meters of Thermae and Spa8 thermal poolsInhalations, thermal mud, more than 50 cabins for Spa TreatmentsNatural relaxation through spa waters rich in fluorine,sulphur and magnesium Dr. Walter Bucelli 6
  7. 7. Grotta Giusti Natural Spa Resort 2002/2003 and 2008/2009 One of the Best  Golf Hotel Worldwide ‐ Lufthansa Green  Fee Pass 2008 Spa Finder Reader’s Choice Award as  World’s Top 10 Best Mineral Springs 2010 Launch of new medical and research  program on anti‐ageing named  “Longevity” under the scientific  supervision of Proff. Umberto and  Giovanni Scapagnini The Hotel ****: 58 rooms and 6 junior suites Dr. Walter Bucelli 7
  8. 8. Grotta Giusti – Thermae &Spa3200 square meters of Thermae and Spa ‐ 2 thermal poolsInhalations, thermal mud, ozone‐bath more than 20 cabins for Spa Treatments, Physioterapic Massages and Medical applicationsUnique thermal Grotto – more than 300 meters underground surrounded by thermal vapours with a temperature from 28 to 35 degrees Dr. Walter Bucelli 8
  9. 9. Bagni di Pisa Medical Spa Resort First Medical Spa for the prevention  of Obesity, in collaboration with  Pisa University and Prof. Aldo  Pinchera – President of WHO Center for the diagnosis and treatment of  Thyroid Deseases The Hotel *****: 52 rooms and 9 suites Dr. Walter Bucelli 9
  10. 10. Bagni di Pisa – Thermae & Spa 2000 square meters of  Thermae and Spa 2 thermal pools Inhalations, thermal  mud, more than 20  cabins for Spa  Treatments and  Physioterapic Massages Medical Center for  Health and Prevention  of Obesity  Dr. Walter Bucelli 10
  11. 11. Sustainability in the management of resourcesNatural Springs and Waters :  respect of thermal basin; prevention against pollution; fair management of resources Increased knowledge and culture of thermalism in terms of health for people, wealth and  tradition for thermal Countries European Laws to establish common rules Increased culture for “thermal entrepreneurs” to manage the complexity of the business  Dr. Walter Bucelli 11
  12. 12. The creation of tourism products Our MissionS.T.B. is born with the purpose to develop the culture of well‐being/wellness in  Italy  and  around the  world.  Wellness is the right answer to the growing social  deseases in  rich Countries, like stressed lifestyle,  lack of psychophysical balance,  obesity, ageing.   Our VisionThe target is the entire satisfaction of our guest.We believe that Natural Spa Resort are the unique contexts thatcould lead to an entire satisfaction of our guest in  terms ofwellness: a Natural Spa Resort with an innovative approach tothermalism,  in  pleasant location  with an excellent hotel accomodation. Dr. Walter Bucelli 12
  13. 13. Thermal Destinations  The key of ancient success of Thermal Destinations: Glamour and rich destinations at the time of Belle Epoque (Vichy, Montecatini, Baden Baden…); Culture, events, trendy people, press; Public Investment and support in funding Thermal Destinations Health, wellness, socialization Dr. Walter Bucelli 13
  14. 14. Thermal Destinations The causes of decline: Exasperation of Health causes a feeling in  common people like”thermal destination only for ill and old people” Lack of glamour  Strong decrease in public contribution and  social support Lack of complete skills in thermal management Need of great Investment in buildings and  Thermal Towns Dr. Walter Bucelli 14
  15. 15. Thermal and Touristic DestinationsHow to create a new touristic model in Thermal destinations Improve wellness and socialization areas, creating new services never forgetting medical cares; Bring young people to thermal destinations increasing the value of prevention; Healty and wellness Lifestyle; Networking with other touristic amenities (history, gastronomy, culture…) Creating a profitable business in thermal companies with new management skills Dr. Walter Bucelli 15
  16. 16. Thermal Destinations – an Added ValueThermal destinations have a lot of Added Values: Respect for environment and resources; Opportunity of health tourism also for healthy and young people with a look for good lifestyle and prevention; Tradition and culture; Amenity of Thermal Locations Dr. Walter Bucelli 16
  17. 17. New Politics for Thermal Destinations Common Rules for consumer protection High level of minimum standards required to Thermal Companies to operate in the market Scientific research to clearly differentiate from non thermal wellness centers New way to communicate and promote Thermal Destinations by networking and supporting the  growth of specialised tour operating companies Appealing policies to attract tourists from new Emerging Markets, focusing on sector added values Dr. Walter Bucelli 17
  18. 18. The Solution To be customer centric! Dr. Walter Bucelli 18
  19. 19. Dr. Walter Bucelli Managing Dr. Walter Bucelli 19