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As an 18-year veteran in the industry, I'm a crusader for user-centric design. My driving ambition is to foster engagement…to make something the end user actually wants to use. Collaboration, process & iteration are the foundation to my methodology. On day one of a project, a whiteboard & a few people upstage laptops & prototypes. My cumulative experience has led me to a focus in cross-channel marketing. The most important facet being cross-device conversions. Consumers move fluidly across screens…so should design. hype.design