Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Travel Technology in der Hotellerie

1,427 views

Published on

Published in: Technology
  • Sie können Hilfe bekommen bei ⇒ www.WritersHilfe.com ⇐. Erfolg und Grüße!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Travel Technology in der Hotellerie

  1. 1. ITB TRAVEL TECHNOLOGY GUIDED TOURS The speech & tour is translated into Englisch. For the Englisch version, please use the audio guides.
  2. 2. ITB GUIDED TOURS • 10:30-10:50 Uhr Vortrag Michael Faber „Travel Technology bei Reiseveranstaltern: Im Spannungsfeld zwischen Datenmanagement und Vermarktung“ • 10:50-11:50 Uhr Guided Tour Reiseveranstalter • 10:50-11:10 Uhr Vortrag Bastian Hiller „Zwischen SEO, IBE und UX – Destinationen im Technology-Dschungel“ • 11:10-12:10 Uhr Guided Tour Destinationen • 11:10-11:30 Uhr Vortrag Maximilian Laborenz „Travel Technology in der Hotellerie – Vier Thesen für die Zukunft der Hotel- Technologie“ • 11:30-12:30 Uhr Guided Tour Hotellerie Vorträge & Touren synchron auf Deutsch & Englisch
  3. 3. TRAVEL TECHNOLOGY IN DER HOTELLERIE: VIER THESEN FÜR DIE ZUKUNFT DER HOTEL- TECHNOLOGIE Maximilian Laborenz ITB Berlin 2015
  4. 4. IT-SYSTEMLANDSCHAFT HOTELLERIE
  5. 5. 6 Aggregierende computergestützte Distributionssysteme Destinations- portal(e) DMS Kooperations- /Ketten Portal GDS-Global Distribution System(s) ADS/IDS Alternative Distributionssysteme CRS – Central Reservation System Multi-Channel-Manager / PMS-Switch Switch Veranstalter /Reseller Veranstalter -systeme Hotelmanagement-System (Property Management System = PMS) Revenue-/Yield-Management System CRM-System Website Web-Reservierungs- system CMS – Content Management System Newsletter Warenwirtschaftssystem FIBU/Controlling/Lohn&Gehalt Online Banking Online Meldeverfahren Elektronische Zahlungssysteme Kassensysteme Hotel-WLAN Hotel- Telefonanlage Hotel-TV Zugangs-/ Schließsysteme Automaten Reisemittler/ Firmendienste Hotelketten/- kooperationen Tourismus- organisationen Banken Steuerberatung/ Behörden Betreiber von Zahlungssystemen Gäste Zu- lieferer Ziel- gruppen Legende Typische Vernetzung/ aut. Daten- austausch Weitere mögliche Vernetzung/ Direkt- verbindung Quelle: Eigene Darstellung nach SCHULZ, WEITHÖNER, EGGER & GOECKE (2015), S. 371
  6. 6. DIE ÖFFNUNG DER KLASSISCHEN SYSTEMLANDSCHAFT.
  7. 7. 8 THESE - SYSTEMINTEGRATION Die internen Informationsflüsse erfolgen vermehrt über kleinteilige und mehrdimensionale IT-Systeme. Anwenderbasierte IT-Lösungen mit intelligenten Schnittstellen sind mehr als gefragt, während große monolithische Systeme das Nachsehen haben.
  8. 8. EFFEKTIVITÄT UND EFFIZIENZ - ERFOLG IST EBEN KEIN ZUFALLSPRODUKT.
  9. 9. 10 THESE – STRATEGIE & ORGANISATION Die Anforderungen an Hotelmanagement-Systeme (PMS) steigen immens. Eine Modernisierung der IT-Architektur im Sinne der unaufhaltbaren Digitalisierung ist unabdingbar. Interne Arbeits- und Kommunikationsprozesse werden zentralisiert abgebildet. Wer nicht - zielorientiert und kontrolliert/kontrollierend - investiert, verliert!
  10. 10. GO ONLINE! WENN NICHT JETZT, WANN DANN.
  11. 11. 12 Quelle: Verband Internet Reisevertrieb e.V. (VIR), Daten & Fakten 2014 zum Online-Reisemarkt, 9. Ausgabe
  12. 12. 13 (ALTERNATIVE) VERTRIEBSWEGE?
  13. 13. 14 DER PREIS IST HEIß!
  14. 14. 15 Im Jahr 2020 wird mehr als die Hälfte aller Unterkunftsbuchungen online stattfinden. Die Prioritäten im Hotelmarketing wenden sich vollends dem Online-Vertrieb zu. GDS/CRS: Switch: CMS: IBE: THESE - VERTRIEB
  15. 15. DER (POTENTIELLE) GAST DER ZUKUNFT.
  16. 16. 17 Quelle: http://www.welt.de/wirtschaft/article132132046/Was-sich-Hotel-Gaeste-wirklich-wuenschen.html
  17. 17. 18 Quelle: https://hottelling.files.wordpress.com/2014/09/future-hotel-room.jpg
  18. 18. 19
  19. 19. 20
  20. 20. 21 Quelle: Toedt, Dr. Selk & Coll. GmbH (2009)
  21. 21. 22 THESE - GAST Die Mobil(e)isierung und Personalisierung der Produkte und Services ist nicht mehr zu umgehen, steht unmittelbar vor dem Ausbruch. Der Hotelbetrieb sollte sich auf IT-affine, anspruchsvolle und informierte Gäste einstellen. Die traditionelle (Übernachtungs-)Leistung rückt also zunehmend in den Hintergrund, während innovative Hotelkonzepte an Relevanz gewinnen.
  22. 22. IHR ANSPRECHPARTNER MAXIMILIAN LABORENZ Berater / Netzwerkpartner Tourismuszukunft – Institut für eTourismus B.Sc. Angewandte Geograhpie Tel: +49 171 302 307 6 m.laborenz@tourismuszukunft.de www.facebook.com/maximilian.laborenz http://plus.google.com/+MaximilianLaborenz www.twitter.com/maxlaborenz
  23. 23. 24 GUIDED TOUR – AUSSTELLER HOTELLERIE Beginn Halle 6.1: Halle 8.1: Halle 9: Ende Halle 6.1:

×