2 Proven steps to promote your content
If you are able to optimize your content properly for search engines and target
audience, you stand a better chance of attracting traffic from the search engines.
The next thing you need to do after optimizing your content is to promote it by
positioning it where your target audience will come in contact with it.
This is one of the most important stages in your content marketing strategy.
Creating content is not enough, you need to know how to effectively promote it.
There are more than 2 million posts being published daily on the internet and yours
will be part of it. No matter how good your content is, it will be useless if no one
sees it. Therefore, you must position your content when and where your target
audience will see it.
Many companies use different channels to reach their target audience such as
Search engine optimization, social media, email, videos etc. There are two major
ways you can promote your content and they are - Organic /free method and Paid
Here, you will be using free methods to promote your content. The first method
we will look at is using social media websites such as Facebook, Twitter, Google+
Twitter is one of the easiest platform to promote your content. This is because it
only involves 140 characters, you can use the @ reply to respond to anyone
whether they are your followers or not and it has a lot of tools to help you share
your content. For a start, as soon as your content goes live on your blog or website,
you need to tweet it multiple times. You need to do this because your audience
comprises of people all over the world and it is likely that everyone will not be
online when your content is tweeted. However, you need to change the title of your
post each time your tweet it to make it unique and fresh.
Google plus is another great place to post your contents. As you post the link,
introduce your post by a comment to set the ball rolling. Add hashtags to it to
make it easy for people to see. Posting on Google gives you an upper hand when it
comes to search engine rankings. This is because Google+ is a feature of Google
and it is designed to be more easily found by the Google search engines. Therefore,
when you post your content link on Google and your target audience interacts with
it, it has a great potential to show up in search engines.
If you have a linkedin account, post your content on your page and also share it
with related linkedin groups.
Other social medica channels to use are Facebook, Pinterest, stumbleupon, Digg,
In part six, we discussed Guest blogging to a great detail, using it as an external
linking strategy for your blog/website. Guest posting can also be used to promote
your content on relevant authority websites. It will not only give you links, it will
also help drive targeted traffic to your website.
Although, using organic, free methods to promote your content is good, you may
need to incorporate paid advertisement to widen your scope. This is especially
good when you are just starting out. Below are paid methods you can use to
promote your content.
Facebook permits companies to target their post to their audiences. With Facebook
advertising, you can target your audience to a great extent. This is one area where
Facebook is better than Google adwords when it comes to advertising. Facebook
has so many options to use in targeting your audience. You can target them based
on Geographical location, Age, sex, Language, relationship status, Education level,
job titles, interest, behaviours etc.
Twitter allow you to promote your tweets. This is a superb way of positioning
yourself in front of the right people and join social conversation. You can target
users by their interest, gender, device, geographic etc. All these will enable your
tweets get directly in front of your target audience.
Reddit generates about 5 billion pageviews from more than 86 million unique
monthly visitors. It has over 6100 targeted communities organized around every
topic you can imagine. It is the largest and most engaged community on the
internet. Based on this stats alone, many marketers love to use it for content
advertising. However, it involves spending time on Reddit.
All the methods mentioned above, whether it is organic or paid reach are viable
means of promoting your content to target audience. In part Eight, we will discuss
about how to measure your result on investment.
I invite you to check out my blog www.hephzysocial.com and read interesting
posts that will help you to skyrocket your business to the next level.
READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?
Then you are in the right place.
Here's the deal:
If you need contents to:
* Generate leads to follow up by sales and marketing teams
* Help your sales team close sales more quickly
* Generate interest in your products
* Build and repair public opinion about your brand and products
* Develop friends and fans who interact with your brand socially
* Help customers get the most from your products
Then you are in the right place.
HOW HEPHZYSOCIAL CAN HELP YOU GROW YOUR BUSINESS
I'm a big believer that every online marketer must master the art of content
marketing and promotion. But with the increasing amounts of information out
there, how can you find practical techniques that will help you to achieve the
goals highlighted above?
That's where Hephzysocial comes in.
Hephzysocial has grown into one of the most popular content marketing sites on
the web for one simple reason:
Everything I publish is super actionable and designed to help you get more leads,
customers and sales.
You can get in touch with me through my contact page or send a mail to