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CONTENT IS

KING
TOBIAS PASMA
@TobiasPasma
Marketing Consultant

BART VAN DER MEEREN
@Majesteit Bart
Online Marketeer
1

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3

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Verandering
Wat is content (marketing)?
Voordelen
Vroeger
Nu
Toekomst
Succesfactoren
Jij bent een
EXPERT!
“Whitepaper Marketing”
• Flikkeropjohg!
Video;s
• Alleen als je heeeeel cool bent
Kort / Snacks
• Bewijs:
Vine ipv YouTube
Medium ipv Wordpress
Content Karakteristieken
Quote
Trend
Deelnemers
Provocerend
Onverwacht
Opwinding

Statistiek
Nieuws
Nuttig
Persoonlijk
Passie
1.
2.
3.

Onverwacht
Nieuws
Provocerend
1.
2.
3.

Passie
Nieuws
Statistiek
1.
2.
3.

Passie
Persoonlijk
Onverwacht
1.
2.
3.

Provocerend
Statistiek
Passie
1.
2.
3.

Deelnemers
Persoonlijk
Nuttig
Content Marketing voor ZZP'ers

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Editor's Notes

  1. Welkom!
  2. Wievindtdat marketingleuk is?
  3. WaardenkenjullieaanbijContent Marketing?
  4. De agenda voorvandaag.
  5. Mensenvindenveranderingen eng.
  6. De verandering van oude (outbound) marketingnaarnieuwe (inbound) marketing.
  7. Bouweenexpertstatus op.
  8. Gebruik je creativiteit.
  9. Word gevonden.
  10. Bouwaan je eigenkennis.
  11. Content isblijvend. Zie het nietalseenafschrijving,maaralseeninvestering.
  12. Maarbovenal; zorgdat je nietirriteert.
  13. Content Marketing is al best oud.
  14. John Deerekwam met “The Furrow” Magazine.
  15. Guinness kwam in 1955 met “Guinness World Records”
  16. Erwordenenormelange en saaie whitepapers geschreven.
  17. Erbestaat heel veelrotzooi-content.
  18. Contentwordtsneller.
  19. Niemandheeftaandacht.
  20. Zorgvoorkort content, of content snacks.Verschuiving in kanalen: van YouTube naar Vine.
  21. Zorgvoorvisueelcontent,beeldwordt (nog) belangrijker. Verschuiving in kanalen: van WhatsappnaarSnapChat.
  22. Zorgvoorinteractiviteit,gebruikerseiseneen direct antwoordop de vraag.
  23. Mobile-First / Mobile-Only
  24. “Stand out from the crowd” Hoe doe je dat?
  25. Debestekarakteristieken van content
  26. Top 3 van dezekarakteristieken
  27. Top 3 van dezekarakteristieken, specifiekvoor Twitter.
  28. Top 3 van dezekarakteristieken, specifiekvoor Video.
  29. Top 3 van dezekarakteristieken, specifiekvoor blogs.
  30. Top 3 van dezekarakteristieken, specifiekvoor LinkedIn-discussies.