Personal Information
Organization / Workplace
Northampton, United Kingdom United Kingdom
Occupation
Head of Creative at Sloane Retail
Industry
Design
About
Retail creative and design strategist.
I help global retailers and brands connect with customers. Creating store environments, communications and digital solutions to delight and inspire shoppers.
As a manager of creative teams I make sure projects are approached and handled successfully and driven by sound research, key insights and a clear understanding of customer motivation and behaviour.
Open-minded, naturally curious and always excited by the prospect of a new brief.
Specialities:
Insights and research:
- Store critiques
- Customer observation
- Trend and market analysis
Idea generation
- Concept exploration
- Design evaluation
- Creative direction
Communication:...
Tags
retail design insights
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