Tried and tested eCommerce SEO marketing tactics to get more traffic and sales from your eCommerce website. These eCommerce SEO hacks are carefully selected from the very best strategies that we’ve seen increase the results of over 300 websites.

1. Proven
eCommerce
SEO Hacks

2. What is an
An eCommerce SEO hack is just a term for
an SEO tactic that will gain a quick win for
eCommerce websites.
These hacks will deliver quick results that
will continue to have long term benefit and
adhere to Google’s guidelines.
When the chips are down and that important
retail period is coming up every brand can
use an eCommerce SEO hack.
Every brand
can use an
eCommerce
SEO hack
eCommerce SEO Hack?

3. speed test
Run a Google
Google looks at the speed of your site as
a hugely important factor in it’s ranking
algorithm.
This is because the speed at which your site
runs is indicative of the user experience.
The best way to know how fast Google
thinks your site is - is to take the Google
PageSpeed test.
After the speed test - implement the red
flags as a priority.
Site assets viewed using the Firefox developer browser

4. Then after you know what you need to fix on
your own website, run the speed test on your
competitors who are ahead of you on page 1
for the best keywords!
Fixing things on your own website which are
amber for your competitors might give you
the competitive edge.
than the competition?
Are you faster
Picture By Paul Kehrer via Wikimedia Commons

5. Fix the faults...
Fixing the issues raised is not a matter
of life and death, but providing a
site that’s fast and gives a good user
experience (UX) is a good thing.
Your Site
Here
Address the red flags first if you can.
Well Done.
Fixing these issues after running
your competitors through this test,
can give you the competitive edge.

6. your
homepage
title tag
Optimise
Your title tags are
displayed in your
Google search results
for each of your
website’s pages ranking
in the index.

7. not popular
Be relevant
Including relevant keywords in your title tags
is the most impactful place you can put your
keywords for SEO.
Your homepage is the main entry point
for search engine spiders and therefore
they place the utmost importance of the
keywords in your homepage. Always opt for
relevant over popular keywords.
the condition of being relevant,
or connected with the matter at
hand:
Some traditional institutions of
the media lack relevance in this
digital age.
[rel-uh-vuh ns]
relevance

8. every category
page title tag is
utilised
Ensure
The amount of characters that are displayed in the titles of your
Google search results does vary and has been slyly cut back by
Google over the years to around 60 characters.
It’s not about keyword stuffing, it’s about carefully analysing the
most relevant keywords that have previously driven purchases
and identifying keyword gaps.
<title>
</title>
A big mistake
website marketing
teams often make is
to underutilise this
allowance.
Be aware

9. with product page title tags
Get specific
If you pack your category pages with
a range of descriptive keywords like
luxury… or quirky… dresses, then your
product pages are where to describe
in detail what wouldn’t be relevant to
all products at a category level.
So for example, along with the product type, such
as “chair”, product pages should include keywords
such as colour, style, material and size keywords.
Where possible, use widely accepted naming
conventions for colours like “brown” rather than
“caramel”, or “caramel brown” if changing the
brand colour options isn’t possible.

10. the same language
Speak

11. Include a CTA
in your meta descriptions
For many years now, meta descriptions have
been dropped as a Google ranking factor
Including keyword variations, unique selling points, free delivery and a
call to action (CTA) still significantly increases click-through rates
If you’re #1 organically, your click-through rate may be as high as
100%!
A current Google ranking factor that pushes your site up
above the rest is click-through rate, so spend the time
on optimising your meta descriptions for clicks and
the increased rankings will send more relevant traffic,
conversions and revenue your way.

12. Add text links
to deeper category pages
Search engine spiders crawl text links, so if you add 100-200 words
of copy or so to each category page with text links through to
deeper sub-category pages this will help search engines
crawl and index your deeper level pages.
The more pages that are indexed in
Google the more potential doorways to your
shop you create for potential customers.

13. Add keyword
variations to product pages
So you’ve added specifics like colour, size and style to your product
title tags. Now you can really go mad and include as many ways of
describing that particular product as possible.
Colours (red coffee pot with white stripe)
Size (chunky or large)
Style (vintage or retro)
Material (high gloss ceramic)
Unique selling points (thermostat controlled or next day delivery)
Get hyper-specific with alternative ways of describing the
product type, including:

14. Add reviews
to your product pages
If you already have great product reviews on your site you can code
these product reviews using Google Rich Snippets to pull through
into your search result listings.
Product reviews increase your conversion rate as they are a
major influence on purchase.
An example of a rich snippet

15. Rank higher
with a good click-through rate
Remember when we covered that search result click-through rate is an important Google
ranking factor? Well pulling reviews into search results can improve your click-through rate,
and in turn improve your rankings!

16. Happy
hacking
Once you try one eCommerce SEO hack on
your website and see the results, you’ll see
how moreish hacking is. So go forth and hack!

17. ThoughtShift is an award-winning digital marketing agency specialising in
eCommerce PPC & SEO.
Our expert team of Consultants have helped companies add £1 million in
eCommerce SEO revenue and deliver digital marketing happiness across the
retail, furniture and fashion sectors for clients including RED5, Biscuiteers and
Gopak.
About
ThoughtShift