Identify and leverage your best customers by using your sales transaction data for customer profitability analysis. This guide is all you need to get started. Read the full post here: https://thekinigroup.com/blog/what-casinos-can-teach-you-about-customer-profitability/

1. What Casinos Can Teach You
About Customer Profitability
insights from

2. 2
Are you tapping into your
customers’ full spending
potential?

3. 3
There’s probably untapped potential
within the segments of your most
profitable customers.
But they’re not always who
you think they are.
Steal from the strategies
casinos use to identify them.

4. 4
1. Deploy a single, consistent
measurement methodology
across all of your data.

5. 5
2. Use customer data to determine
pocket margin for each.

6. 6
3. Analyze this data by both
individual customers and customer
segments to identify the most
profitable growth targets.

7. 7
4. Determine customer value and growth
potential by segments, and prioritize
them accordingly.

8. 8
Three Strategies to Grow
Customer Profitability
from Profitable
Customers

9. 9
1. Grow Share of Wallet
Determine potential spend
for each customer segment.
Look for opportunities for growth
within specific products or services.

10. 10
2. Increase Prices
Customers who pay high prices
usually appreciate what your
business delivers beyond products.
Deliver more value to increase
prices and profit further.

11. 11
3. Reduce Service Costs
Strive to understand what
customers truly want.
Reduce services, and therefore
costs, they don’t want or need.
Cut the fat.

12. 12
Apply Lessons Learned
Study the customer segments you
profit from most and apply lessons
to less-profitable customers.

13. 13
Create a Culture of
Regular Customer Analysis
Set up a process that allows you to
keep a close eye on how your
strategies are panning out.
Attention to data will help you
uncover opportunities faster.

14. 14
Start Profitable Customer Analysis Today
KiniMetrix sets up the right commercial analytics for
you, allowing you more time for analysis.
Click here to see how KiniMetrix
can do this for you.

15. START YOUR FREE TRIAL
Sign up for a free trial today to see
KiniMetrix analytics in action.
thekinigroup.com

16. WHAT IS KINIMETRIX?
16
KiniMetrix is the “last-mile” of Business Intelligence.
The cloud-based software helps you make the leap from traditional BI
platforms to generating actionable insights for margin improvement.

17. WHAT MAKES KINIMETRIX DIFFERENT?
17
Typical deployment time: < 24 hours
Accessed via browser – “zero footprint” with no installation required on local
computers
Typical impact on margins: 2-3% realized improvement within 12 months of
implementation
Robust: tested and deployed in environments with hundreds of millions of
transactions
24
hours
Award-winning, Cloud-based, SaaS solution