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2015, année du cross-canal : 5 expériences de data-publishing cross-média.

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2015, année du cross-canal : 5 expériences de data-publishing cross-média
- par Florent Epaud (InPeople, département InPagina).

Présentation proposée dans le cadre de l'anniversaire des 1 an de The Connecting Place le 9 juillet 2015.

Published in: Software
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2015, année du cross-canal : 5 expériences de data-publishing cross-média.

  1. 1. ❝ ❞ • • •
  2. 2.  84% des consommateurs ayant réalisé un achat en point de vente déclarent s’être renseignés auparavant sur le Web Le digital a réussi à s’imposer comme un réflexe de préparation du shopping en magasin, voire à le remplacer
  3. 3. • • • • • • •
  4. 4. • • •
  5. 5. ERP PIM Flux de données issues de l’ERP Enrichissement des fiches produits + Médias Données enrichies + Médias
  6. 6. ERP PIM Envoi « one-shot » des données (libellé, description, medias) Enrichissement Fiches produits + Médias Envoi du flux XML + Médias Fond de page Gabarits produits Palette de données InDesig EasyCatalog Création du chemin de fer
  7. 7. ERP PIM Envoi « one-shot » des données (libellé, description, medias) Enrichissement Fiches produits + Médias Création de l’arborescence des sites Envoi QUOTIDIEN du flux XML + Médias Base Web
  8. 8. ° Draft de relecture produits v0 // Chemin de fer Draft de relecture produits v1 // Pages statiques v1 Couverture v1 // Pages statiques en v2 // Surfaçage et finalisation produits v2 Couverture BAT // Pages statiques BAT en multilingue // Pages produits BAT en multilingue 1 2 3 4 1 2 3 4
  9. 9. °
  10. 10. °
  11. 11. °
  12. 12. • • • • •

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