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A Tribute to Steve Jobs
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Salih Seckin Sevinc
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Speaking at ad:tech Performance & Innovation, 2-3rd November, London.
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De presentatie die David Mattin (Trendwatching.com) tijdens Mediapark Jaarcongres 2015. Lees meer; http://www.mediaparkjaarcongres.nl/david-mattin-big-data-drijft-revolutie-in-verhalen-vertellen-aan/
David Mattin (Trendwatching.com) @ MPJC2015
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In a working world increasingly optimised by AI, robotics and machine learning, human acceleration is of utmost relevance. Achieving this is both easy and hard. The solution involves play. Come explore the future of work …
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Speaking at ad:tech Performance & Innovation, 2-3rd November, London.
The Next Big Thing start-up pitch: Sync Spot @ ad:tech 2016
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ad:tech London, MMS & iMedia
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Salih Seckin Sevinc
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Key Consumer Trends Part 2
Key Consumer Trends Part 2
Salih Seckin Sevinc
Kuveyt Türk'e yaptığım Dijital Pazarlama sunumum.
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Dijital Pazarlama Sunumun - Kuveyt Türk
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De presentatie die David Mattin (Trendwatching.com) tijdens Mediapark Jaarcongres 2015. Lees meer; http://www.mediaparkjaarcongres.nl/david-mattin-big-data-drijft-revolutie-in-verhalen-vertellen-aan/
David Mattin (Trendwatching.com) @ MPJC2015
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The web was first conceived 25 years ago, by an Englishman. Fifteen years later, as the first crop of dot.coms were going bust, close to 60% of its users (and all Alexa “top 20” sites) came from developed nations. Fast forward to today, and the picture is strikingly different. Almost half the Alexa “top 20” now comes from emerging economies. Economies where close to 3 billion people have yet to use the web, but thanks to mobile — won’t have to wait much longer to discover it. This presentation will introduce you to fascinating and innovative services that are re-shaping the web to serve the consumers of tomorrow. Driven by mobile, the power of personal relationships, and the breakneck pace of globalisation, these services provide a glimpse into the business models, opportunities and challenges we will face, when growing a truly global web.
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The arrival of the HoloLens marks a turning point in creating applications that enrich the real world with virtual objects. The device’s immersive experience, which is referred to as Mixed Reality, opens up an entire world of potential uses in industrial enterprises as well as our everyday lives. Holograms not only enrich our environment – interaction with holograms also facilitates our daily activities. In this session we will give you an overview of what sets the HoloLens apart from other Augmented and Virtual Reality devices, what it can do and what you can do with it. We will also provide an outlook on the use cases we see for the device and discuss your own ideas for the HoloLens. And finally we would like to give you the opportunity for a short hands-on demo.
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Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients. Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
Carat: Top 10 Trends 2017
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Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there. Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now. In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard. Charge your phones and get ready! Cardboards will be provided. https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/ https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
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sinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry. As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCE
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCE
sinnerschrader
Speaking at ad:tech Performance & Innovation, London, 2016
David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...
David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...
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Today’s consumers want it all. And they want it now, and anywhere they interact with brands. Delivering meaningful experiences on every touchpoint is becoming the new competitive battleground for companies. In this presentation you will learn how to connect email to other (digital) channels and how to create contextual experiences along the entire customer journey, to drive loyalty and revenue.
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...
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sinnerschrader
In this interactive workshop, TrendWatching’s Senior Trend Analyst Vicki Loomes shows you how to turn consumer trends into concrete new innovations ideas for your business. Using the simple Consumer Trends Canvas ideation tool, you’ll see how easy it is to go from a consumer trend to an idea for a new product, service, campaign or business model. Come ready for a super-fun session; leave with a great new idea! And an innovation framework you and your team can use time after time!
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!
sinnerschrader
Key consumer trends and insights behind the winners at Cannes Lions 2016
Consumer Trends at Cannes Lions 2016 - Canvas8
Consumer Trends at Cannes Lions 2016 - Canvas8
Canvas8
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
17 digital trends for 2017 by @FrojdAgency
17 digital trends for 2017 by @FrojdAgency
Fröjd Interactive
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Building a successful team in this new world of work requires radical thinking, out-of-the-box ideas and very iterative implementation techniques to really get things to work. Join Claire Burge as she explores concepts like abandoning email entirely, forgetting about performance management and flipping goals on their head as a few of the mechanisms that make teams, products and companies come alive.
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORK
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sinnerschrader
The web was first conceived 25 years ago, by an Englishman. Fifteen years later, as the first crop of dot.coms were going bust, close to 60% of its users (and all Alexa “top 20” sites) came from developed nations. Fast forward to today, and the picture is strikingly different. Almost half the Alexa “top 20” now comes from emerging economies. Economies where close to 3 billion people have yet to use the web, but thanks to mobile — won’t have to wait much longer to discover it. This presentation will introduce you to fascinating and innovative services that are re-shaping the web to serve the consumers of tomorrow. Driven by mobile, the power of personal relationships, and the breakneck pace of globalisation, these services provide a glimpse into the business models, opportunities and challenges we will face, when growing a truly global web.
The emerging global web
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sinnerschrader
Branding is evolving, after the 20th century dominated by corporate branding and Lovemarks a new kind of brand has risen: Superhero brands. Enhanced by a more connected world where individuals have more power to communicate than ever before, the old way to create identities is declining. After studying 250 brands we have the pleasure to share where we are in this new way to create brands shaped for the 21st century
SUPERHERO BRANDING
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TrendWatching webinar – GLOBAL BRAIN
TrendWatching webinar – GLOBAL BRAIN
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Speaking at ad:tech Performance & Innovation, 2-3rd November, London.
Heather Andrew, Neuro-Insight: How can neuroscience power performance marketi...
Heather Andrew, Neuro-Insight: How can neuroscience power performance marketi...
ad:tech London, MMS & iMedia
How multi-sided platform business models disrupt existing markets and impact producer and consumer. Does a digital ego exist in the platform economies? The platform owner controls demand and supply. The consumer loses his freedom of choice.
Platform Economy Impact
Platform Economy Impact
sinnerschrader
As designers we often build models of the people we are building for and their problems we are trying to solve. But how often do we understand our own models, and our own model making? What happens if we consciously uncover the gaps and differences between the our own individual models and those belonging to the people we are working with? What would be the benefit? In this talk Jason will explore how understanding how we build models — taking signals from our environment and experience, pattern matching and how we fill in the gaps — can allow us to build better models, collaborate more effectively, be more creative, and ultimately connect more effectively with the people we are serving by building products.
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)
sinnerschrader
The arrival of the HoloLens marks a turning point in creating applications that enrich the real world with virtual objects. The device’s immersive experience, which is referred to as Mixed Reality, opens up an entire world of potential uses in industrial enterprises as well as our everyday lives. Holograms not only enrich our environment – interaction with holograms also facilitates our daily activities. In this session we will give you an overview of what sets the HoloLens apart from other Augmented and Virtual Reality devices, what it can do and what you can do with it. We will also provide an outlook on the use cases we see for the device and discuss your own ideas for the HoloLens. And finally we would like to give you the opportunity for a short hands-on demo.
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AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFE
sinnerschrader
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sinnerschrader
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sinnerschrader
Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.
HOW TO GET AHEAD OF WHAT IS HAPPENING
HOW TO GET AHEAD OF WHAT IS HAPPENING
sinnerschrader
“Blockchain technology is challenging the status quo in a radical way.” (World Economic Forum, January 2016) What impact might blockchain technology have on your industry and business? How can your business benefit from blockchain technology?
The Blockchain Experience
The Blockchain Experience
sinnerschrader
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients. Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
Carat: Top 10 Trends 2017
Carat: Top 10 Trends 2017
Dentsu Aegis Network
Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there. Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now. In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard. Charge your phones and get ready! Cardboards will be provided. https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/ https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be
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MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
sinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry. As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCE
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCE
sinnerschrader
Speaking at ad:tech Performance & Innovation, London, 2016
David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...
David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...
ad:tech London, MMS & iMedia
Today’s consumers want it all. And they want it now, and anywhere they interact with brands. Delivering meaningful experiences on every touchpoint is becoming the new competitive battleground for companies. In this presentation you will learn how to connect email to other (digital) channels and how to create contextual experiences along the entire customer journey, to drive loyalty and revenue.
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...
sinnerschrader
In this interactive workshop, TrendWatching’s Senior Trend Analyst Vicki Loomes shows you how to turn consumer trends into concrete new innovations ideas for your business. Using the simple Consumer Trends Canvas ideation tool, you’ll see how easy it is to go from a consumer trend to an idea for a new product, service, campaign or business model. Come ready for a super-fun session; leave with a great new idea! And an innovation framework you and your team can use time after time!
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!
sinnerschrader
Key consumer trends and insights behind the winners at Cannes Lions 2016
Consumer Trends at Cannes Lions 2016 - Canvas8
Consumer Trends at Cannes Lions 2016 - Canvas8
Canvas8
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
17 digital trends for 2017 by @FrojdAgency
17 digital trends for 2017 by @FrojdAgency
Fröjd Interactive
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HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORK
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORK
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The emerging global web
SUPERHERO BRANDING
SUPERHERO BRANDING
TrendWatching webinar – GLOBAL BRAIN
TrendWatching webinar – GLOBAL BRAIN
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Heather Andrew, Neuro-Insight: How can neuroscience power performance marketi...
Platform Economy Impact
Platform Economy Impact
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFE
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFE
The Blockchain Opportunity today & tomorrow
The Blockchain Opportunity today & tomorrow
MORE THAN WECHAT – PLATFORM TRENDS IN ASIA
MORE THAN WECHAT – PLATFORM TRENDS IN ASIA
HOW TO GET AHEAD OF WHAT IS HAPPENING
HOW TO GET AHEAD OF WHAT IS HAPPENING
The Blockchain Experience
The Blockchain Experience
Carat: Top 10 Trends 2017
Carat: Top 10 Trends 2017
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCE
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCE
David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...
David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!
Consumer Trends at Cannes Lions 2016 - Canvas8
Consumer Trends at Cannes Lions 2016 - Canvas8
17 digital trends for 2017 by @FrojdAgency
17 digital trends for 2017 by @FrojdAgency
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Pazarlama İletişiminde Sosyal Medya - Salih Seçkin Sevinç (Kitap Demo)
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Sabores De Chile - Flavours of Chile
Sabores De Chile - Flavours of Chile
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Esmeralda Şili Lezzetleri Tanıtım Bülteni
Esmeralda Şili Lezzetleri Tanıtım Bülteni
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TBD Istanbul'da (02.04.2012) ilk kez sunumunu yaptigim "Facebook'da Etik Olarak Nasil Daha Fazla Begen Alirim?" workshop egitim notlarim. Herkes ziyadesiyle istifade etsin bakalım...
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Facebook'da Etik Olarak Nasil Daha Fazla Begen Alirim
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V. Bilişim Kongresi - Sosyal Medya'da Doğru Mecra Seçimi
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CEBIT - Sinerji Zirvesi - TBD Sosyal Medya Günü Sunumum - 8 Ekim 2011
CEBIT - Sinerji Zirvesi - TBD Sosyal Medya Günü Sunumum - 8 Ekim 2011
CEBIT - Sinerji Zirvesi - TBD Sosyal Medya Günü Sunumum - 8 Ekim 2011
Salih Seckin Sevinc
05 Eylül 2011'de TBD (Türkiye Bilişim Derneği) İstanbul şubesinde verdiğim hızlandırılmış Sosyal Medya eğitim notlarım...
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06 Eylül 2011 TBD İstanbul Sosya Medya Eğitim Notlarım
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Sosyal Medya ve gelişimi üzerine eleştirel bir bakış. Her gün onlarca yeni sosyal medya sitesi hayata geçiriliyor. Yolumuzu kaybetmeden ve şaşırmadan nasıl ilerleyeceğiz? - Kadir Has Üniversitesi 9. Bilişim Teknolojileri Şenliği Sunumum-
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Sosyal Balon TR
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Pazarlama İletişiminde Sosyal Medya - Salih Seçkin Sevinç (Kitap Demo)
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Sabores De Chile - Flavours of Chile
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Esmeralda Şili Lezzetleri Tanıtım Bülteni
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Sosyal Balon TR
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