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Consumer Trends for
2016 and Beyond!
Mediapark Jaarcongres
Hilversum
18/06/15
David Mattin
Head of Trends & Insights
Trend...
A QUICK WARM UP!
2 INNOVATIONS:
GOOD OR BAD IDEA?
HUG App replaces emojis with
physical sensations
CONNECTED
CYCLE
Smart pedal helps locate
stolen bicycles
2 INNOVATIONS:
GOOD OR BAD IDEA?
HUG App replaces emojis with
physical sensations
CONNECTED
CYCLE
Smart pedal helps locate
stolen bicycles
GOOD OR BAD?
LET’S VOTE!
HUG App replaces emojis with
physical sensations
CONNECTED
CYCLE
Smart pedal helps locate
stolen bicycles
YOU AREN’T THE ONLY JUDGE
3,000 SPOTTERS
TRENDWATCHING
INSIGHT NETWORK
#
A consumer trend is a new
manifestation among people – in
behavior, attitude, or expectation
– of a fundamental human need...
CHANGE
CHANGE?
AUTHENTICITY
AFFORDABILITY
MEET NEW PEOPLE
INNOVATIONS
TENSION & EMERGING
EXPECTATIONS
WHO ARE YOU REALLY
COMPETING AGAINST?
SO TODAY…
FIVE TRENDS AND MANY
EXPECTATION-CHANGING
INNOVATIONS.
Take these trends and examples,
learn from them, adapt them, and
launch innovations of your own!
READY TO RUN
LIGHTBULB MOMENT
KEY THOUGHT
SO LISTEN UP! ;)
To supercharge your innovation,
STOP seeing the world through the
lens of technology…
… and start seeing technology
through the lens of basic
human needs & wants!
ARTIFICIAL INTELLIGENCE?
BENEFICIAL
INTELLIGENCE
SCHIPHOL
AIRPORT & NS
Rail company guarantees
passengers will catch their
flight
FACEBOOK Facebook plans to prevent users
posting embarrassing photos
with help of AI
LASER
EGG
Device suggests locations for
better air quality in real time
E d e l m a n ,
A p r i l 2 0 1 5
of consumers say brands should
take a leading role in supporting
individual happiness.
65
PPLKPR App helps people manage their
social circle
LIGHTBULB MOMENT
Can you take an everyday task
off the hands of your customers?
PEER ARMIES
Swiping right is great and
everything…
… but can I get someone to
walk my dog?!?!
AIRBNB P2P platform connects users
with locals for advice and
shared meals
P a r a t u r e ,
A u g u s t 2 0 1 4
65
of consumers have stopped using a
brand’s products or services due to a bad
custo...
SKOL Beer brand rewards locals
helping tourists
TESCO Supermarket offers free online
beauty consultations with top
bloggers
HP ePrint technology used to find
missing persons
AUDI
Automaker enlists drivers to
help snow-stranded vehicles
LIGHTBULB MOMENT
How could your (superfan)
customers supercharge
customer service?
CROWD
SHAPING
PRIZM Smart music device learns
people’s tastes over time and
caters to groups, too
MUSIC
LIGHTWAVE Wristband aggregates audience
data to enhance live events
SMALL DATA
WAZE Los Angeles Country sharing
data with crowdsourced traffic
app
PEER ARMIES
IBM IBM uses cellphone data to
improve bus routes in Africa
LIGHTBULB MOMENT
How could you use SMALL DATA to shape
better experiences for your audiences?
RAMPANT
REAL-TIME
PERISCOPE App allows people to
broadcast live video from their
phones
PHANTOM 3
DRONE
Drone automatically streams
footage to YouTube
OLD SPICE Personal care brand hosts live
real-world gaming adventure
TOPSHOP Digital billboards feature real-
time fashion trends
VICE NEWS Digital media channel teams
with Skype for live interactive
broadcasts
LIGHTBULB MOMENT
How can you serve changing expectations
of real-time media experiences?
HERITAGE
HERESY
CONSUMERS ARE NOT
BEHAVING AS THEY ‘SHOULD’
J W T, S e p t e m b e r 2 0 1 3
of BRIC millennials feel
that ‘people are more alike
around the world than they
are diffe...
“It's not who they are in a superficial sense –
like gender, age, or geography. It's not even
what they tell you. It's wha...
HARLEY-
DAVIDSON
Motorcycle brand pledges to
plant 50 million trees
worldwide
VERSACE Fashion brand partners with
singer for counterfeit-inspired
collection
SOTHEBY'S Auctioneer partners with eBay
to provide shoppable
livestreams
Healthy vegan food gets a
sweary, aggressive makeoverTHUG KITCHEN
HERITAGE HERESY
LIGHTBULB MOMENT
What should your brand NEVER do? What
would it look like if you DARED to DO it?
Just the tip of the
iceberg
A framework for
understanding
CHANGE
CHANGE?
INNOVATIONS
APPLY! APPLY! APPLY!
THANK YOU!
And happy innovating!
david@trendwatching.com
David Mattin (Trendwatching.com) @ MPJC2015
David Mattin (Trendwatching.com) @ MPJC2015
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De presentatie die David Mattin (Trendwatching.com) tijdens Mediapark Jaarcongres 2015. Lees meer; http://www.mediaparkjaarcongres.nl/david-mattin-big-data-drijft-revolutie-in-verhalen-vertellen-aan/

Published in: Technology

David Mattin (Trendwatching.com) @ MPJC2015

  1. 1. Consumer Trends for 2016 and Beyond! Mediapark Jaarcongres Hilversum 18/06/15 David Mattin Head of Trends & Insights TrendWatching
  2. 2. A QUICK WARM UP!
  3. 3. 2 INNOVATIONS: GOOD OR BAD IDEA?
  4. 4. HUG App replaces emojis with physical sensations
  5. 5. CONNECTED CYCLE Smart pedal helps locate stolen bicycles
  6. 6. 2 INNOVATIONS: GOOD OR BAD IDEA?
  7. 7. HUG App replaces emojis with physical sensations
  8. 8. CONNECTED CYCLE Smart pedal helps locate stolen bicycles
  9. 9. GOOD OR BAD? LET’S VOTE!
  10. 10. HUG App replaces emojis with physical sensations
  11. 11. CONNECTED CYCLE Smart pedal helps locate stolen bicycles
  12. 12. YOU AREN’T THE ONLY JUDGE
  13. 13. 3,000 SPOTTERS TRENDWATCHING INSIGHT NETWORK
  14. 14. #
  15. 15. A consumer trend is a new manifestation among people – in behavior, attitude, or expectation – of a fundamental human need, want or desire. TRENDS
  16. 16. CHANGE
  17. 17. CHANGE?
  18. 18. AUTHENTICITY AFFORDABILITY MEET NEW PEOPLE
  19. 19. INNOVATIONS
  20. 20. TENSION & EMERGING EXPECTATIONS
  21. 21. WHO ARE YOU REALLY COMPETING AGAINST?
  22. 22. SO TODAY… FIVE TRENDS AND MANY EXPECTATION-CHANGING INNOVATIONS.
  23. 23. Take these trends and examples, learn from them, adapt them, and launch innovations of your own! READY TO RUN
  24. 24. LIGHTBULB MOMENT
  25. 25. KEY THOUGHT SO LISTEN UP! ;)
  26. 26. To supercharge your innovation, STOP seeing the world through the lens of technology…
  27. 27. … and start seeing technology through the lens of basic human needs & wants!
  28. 28. ARTIFICIAL INTELLIGENCE?
  29. 29. BENEFICIAL INTELLIGENCE
  30. 30. SCHIPHOL AIRPORT & NS Rail company guarantees passengers will catch their flight
  31. 31. FACEBOOK Facebook plans to prevent users posting embarrassing photos with help of AI
  32. 32. LASER EGG Device suggests locations for better air quality in real time
  33. 33. E d e l m a n , A p r i l 2 0 1 5 of consumers say brands should take a leading role in supporting individual happiness. 65
  34. 34. PPLKPR App helps people manage their social circle
  35. 35. LIGHTBULB MOMENT Can you take an everyday task off the hands of your customers?
  36. 36. PEER ARMIES
  37. 37. Swiping right is great and everything…
  38. 38. … but can I get someone to walk my dog?!?!
  39. 39. AIRBNB P2P platform connects users with locals for advice and shared meals
  40. 40. P a r a t u r e , A u g u s t 2 0 1 4 65 of consumers have stopped using a brand’s products or services due to a bad customer service experience. of consumers have stopped using a brand’s products or services due to a bad customer service experience.
  41. 41. SKOL Beer brand rewards locals helping tourists
  42. 42. TESCO Supermarket offers free online beauty consultations with top bloggers
  43. 43. HP ePrint technology used to find missing persons
  44. 44. AUDI Automaker enlists drivers to help snow-stranded vehicles
  45. 45. LIGHTBULB MOMENT How could your (superfan) customers supercharge customer service?
  46. 46. CROWD SHAPING
  47. 47. PRIZM Smart music device learns people’s tastes over time and caters to groups, too MUSIC
  48. 48. LIGHTWAVE Wristband aggregates audience data to enhance live events
  49. 49. SMALL DATA
  50. 50. WAZE Los Angeles Country sharing data with crowdsourced traffic app
  51. 51. PEER ARMIES
  52. 52. IBM IBM uses cellphone data to improve bus routes in Africa
  53. 53. LIGHTBULB MOMENT How could you use SMALL DATA to shape better experiences for your audiences?
  54. 54. RAMPANT REAL-TIME
  55. 55. PERISCOPE App allows people to broadcast live video from their phones
  56. 56. PHANTOM 3 DRONE Drone automatically streams footage to YouTube
  57. 57. OLD SPICE Personal care brand hosts live real-world gaming adventure
  58. 58. TOPSHOP Digital billboards feature real- time fashion trends
  59. 59. VICE NEWS Digital media channel teams with Skype for live interactive broadcasts
  60. 60. LIGHTBULB MOMENT How can you serve changing expectations of real-time media experiences?
  61. 61. HERITAGE HERESY
  62. 62. CONSUMERS ARE NOT BEHAVING AS THEY ‘SHOULD’
  63. 63. J W T, S e p t e m b e r 2 0 1 3 of BRIC millennials feel that ‘people are more alike around the world than they are different’ 72
  64. 64. “It's not who they are in a superficial sense – like gender, age, or geography. It's not even what they tell you. It's what they do. There are 19-year-old guys who watch 'Dance Moms', and there are 73-year-old women who watch 'Breaking Bad’.” Tod Yellin, VP Product Innovation March 2015
  65. 65. HARLEY- DAVIDSON Motorcycle brand pledges to plant 50 million trees worldwide
  66. 66. VERSACE Fashion brand partners with singer for counterfeit-inspired collection
  67. 67. SOTHEBY'S Auctioneer partners with eBay to provide shoppable livestreams
  68. 68. Healthy vegan food gets a sweary, aggressive makeoverTHUG KITCHEN HERITAGE HERESY
  69. 69. LIGHTBULB MOMENT What should your brand NEVER do? What would it look like if you DARED to DO it?
  70. 70. Just the tip of the iceberg
  71. 71. A framework for understanding
  72. 72. CHANGE
  73. 73. CHANGE?
  74. 74. INNOVATIONS
  75. 75. APPLY! APPLY! APPLY!
  76. 76. THANK YOU! And happy innovating! david@trendwatching.com

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