Sales & Marketing Alignment: How to Synergize for Success
What's Drupal?
1. What's Drupal?
Drupal as a Digital Experience Platform
Drupal at its core is a very secure Content Management System ( CMS ), meaning that it
gives you the tools to structure and manage your content. It also allows you to make flexible
content publishing workflows and all kinds of dynamic features around that content. For
organisations that are looking to transfigure and expand their digital presence, Drupal also
acts as the central element of your digital experience platform (DXP). This means that you
can integrate it with payment gateways, CRMs, analytics tools, social media, and marketing
robotization platforms.
Why Use Drupal?
Drupal is perfect for both the dereliction features and the customised bones. It provides
you with the most common functionalities any website needs but is also flexible enough to
allow you to produce a unique, customised experience. Then are some of Drupal's crucial
benefits
● Flexible, easy-to- use content authoring tools
● Produce formerly, publish anywhere" approach to content operation
● Largely customizable features
● Important API-first armature
● Multitudinous, freely available modules ( add-on functionality)
● Constant invention powered by a massive, engaged community
● To negotiate that, Drupal provides multitudinous out-of-the-box features. The more
you can learn about how Drupal workshop, the more you will be suitable to work its
full range of features
Media supports original audio, videotape, images, lines, as well as remote content from
YouTube, Vimeo, Twitter,etc. Media Library allows druggies to add being media means to a
point as well as upload new particulars directly into the library
2. Performance-optimised hiding mechanisms
Theme system enables you to produce a fully custom-made, Mobile first front- end
according to brand guidelines and using your frame of choice
Recommended add-on (contrib) modules
Easy-to- use form builder to produce anything from a simple contact form or check to
complex,multi-step operation forms
Schedule your content when it is published in advance
Customizable, stoner-friendly URLs and configurable metatags for every piece of content
Robust hunt experience and integration with enterprise- grade hunt machines
(Elasticsearch or Solr)
Resettle system allows you to feed data into Drupal
Multilingual content & stoner interface
Availability compliance (WCAG AA)
Drupal powers a wide range of digital gests, including
Commercial and institutional websites- Distributed publishing workflows, commercial
branding
Intranets-Private content, custom workflows for internal processes, rosters of internal
content, single- sign-on
Online directories-Advanced hunt interfaces, affiliated content rosters, integrations with
third- party content
Interactive websites-Features for logged-in druggies,multi-step forms, content
personalization, custom JavaScript to produce dynamic interfaces like charts and
visualisations, severed frontal-ends
Marketing doors- Wharf runners that drive SEO and stoner experience, integrations with
marketing robotization tools, taxonomy and metadata operation
A Quick Drupal Glossary
When you do your exploration trying to make sense of how Drupal workshop, you will come
across some terms that might feel peculiar. Do not worry; you will get used to Drupal
language in no time. For now, then are some terms you can learn right down
3. Knot-A template for a specific type of knot (blog post, event table, wharf runner,etc.)
Generally, each content type has a set of fields that authors use to produce it. A piece of
content. Generally, every knot has a unique URL.
Content type-A template for a specific knot type (blog post, event table, wharf runner,etc.)
Generally, each content type has a set of fields that authors use to produce it.
Taxonomy- Vocabularies and terms used to organise your content. For illustration, this
allows you to tag and categorise blog posts or news particulars.
View-A list of content (a simple news list or a more instigative list like a chart or a timetable)
Module-Code which you can add to your website to enable new functionality
Theme-Defines the layout and design of the stoner interface