This second assignment asks you 1) to inform an audience of educated business readers about an essential economic trend or business issue, and 2) explain how your audience could respond in specific fashion to the trend or issue. Research, analysis, and writing mechanics all will be critical to your paper’s effectiveness. CONTEXT Here are examples of the kind of trends and issues that you might consider (and these are only examples): If I had assigned my students this same writing project six-to-eight years ago, some of them would have researched BlackBerries and their effect on the business world in terms of mobile phone/Web access/ calendaring applications. Further, if I had asked them to comment on what competition they envisioned arising to challenge BlackBerry and its parent corporation, Research in Motion, in the near future, few would have foreseen any credible threat to Blackberry’s domination of this market. In just the last few years, however, RIM has lost tremendous market share (and stock value) to newer-generation technologies represented by fourth- and fifth-generation smart phones and their manufacturers, so much so that RIM has re-branded itself simply as “BlackBerry” in hopes of reestablishing its competitive edge and regaining lost market share. As you view the short-term future, where is the overall mobile telecommunications industry going in general? Exploring another recent development, online learning environments—distance education—mark a trend that many schools are now seriously discussing, including USC Marshall. Are we close to an era when brick-and-mortar campuses will be rendered obsolete and physical classrooms will be a thing of the past? Why might this occur? Why not? What would we gain and lose if this were to happen? Also very apparent over the last several years has been extreme volatility in the price of crude oil on world markets. (Just how volatile this market is has been is shown by the rise in price to an all-time high of $147 + per barrel in 2014 and then several up-and-down adjustments to that. As I write this, the price is in the low-$50s/barrel but fluctuating still.) Much of what drives this yo-yo movement is increased competition between the US, China, and India for large shares of the world’s limited petroleum reserves, US conversation measures, OPEC strategy to maintain some equilibrium price level, and the rise of better petroleum extraction technologies. Will this competition force many other nations to seek in accelerated fashion alternate sources of energy? If so, what alternative sources may reasonably be developed? Will underdeveloped countries find cheap, non-polluting sources of energy to harness for sustainable growth? TASKS Here are the essential points to develop in your memo: 1) Define the trend explicitly for an audience that is business-savvy but unaware of the specifics of the issue that you are addressing. Further, do so in a way ...

1. This second assignment asks you 1) to inform an audience of
educated business readers about an
essential economic trend or business issue, and 2) explain how
your audience could respond in specific
fashion to the trend or issue. Research, analysis, and writing
mechanics all will be critical to your paper’s
effectiveness.
CONTEXT
Here are examples of the kind of trends and issues that you
might consider (and these are only examples):
If I had assigned my students this same writing project six-to-
eight years ago, some of them would have
researched BlackBerries and their effect on the business world
in terms of mobile phone/Web access/
calendaring applications. Further, if I had asked them to
comment on what competition they envisioned
arising to challenge BlackBerry and its parent corporation,
Research in Motion, in the near future, few
would have foreseen any credible threat to Blackberry’s
domination of this market. In just the last few
years, however, RIM has lost tremendous market share (and
stock value) to newer-generation technologies
represented by fourth- and fifth-generation smart phones and
their manufacturers, so much so that RIM has
re-branded itself simply as “BlackBerry” in hopes of
reestablishing its competitive edge and regaining lost
market share. As you view the short-term future, where is the
overall mobile telecommunications industry
going in general?

2. Exploring another recent development, online learning
environments—distance education—mark a trend
that many schools are now seriously discussing, including USC
Marshall. Are we close to an era when
brick-and-mortar campuses will be rendered obsolete and
physical classrooms will be a thing of the past?
Why might this occur? Why not? What would we gain and lose
if this were to happen?
Also very apparent over the last several years has been extreme
volatility in the price of crude oil on world
markets. (Just how volatile this market is has been is shown by
the rise in price to an all-time high of $147
+ per barrel in 2014 and then several up-and-down adjustments
to that. As I write this, the price is in the
low-$50s/barrel but fluctuating still.) Much of what drives this
yo-yo movement is increased competition
between the US, China, and India for large shares of the world’s
limited petroleum reserves, US
conversation measures, OPEC strategy to maintain some
equilibrium price level, and the rise of better
petroleum extraction technologies. Will this competition force
many other nations to seek in accelerated
fashion alternate sources of energy? If so, what alternative
sources may reasonably be developed? Will
underdeveloped countries find cheap, non-polluting sources of
energy to harness for sustainable growth?
TASKS
Here are the essential points to develop in your memo:
1) Define the trend explicitly for an audience that is business -
savvy but unaware of the specifics
of the issue that you are addressing. Further, do so in a way that

3. might lend itself to an online
publication; that is, feel free to illustrate your paper with
appropriate charts, graphs, and
photos.
2) Clearly establish the trend’s existence. (That is, cite the
proof which exists for it)
3) Lay out precisely why it is significant.
4) Recommend in a compelling manner how your audience
could best take advantage of this
new trend or service. (E.g., should it buy stock in the
technology or the company that owns
it? Seek a career working with it? Buy the product or service?)
! 1
FORMAT
Accomplish this assignment in a three-four-page, single-spaced,
blocked-paragraph paper. (You are free to
adopt a memo format, or not, at your choosing.) Further,
incorporate at least five substantive, credible
sources.
Write this project as if it were to appear in either the online or
hardcopy version of a reputable news
magazine such as Fortune. Introduce some visuals in the form
of graphs, charts, or photos. Your
tone should be professional but lively enough to draw in your
audience. (We’ll look at a few
examples of this style in class.)

4. This second writing project has a threefold goal—to increase
and polish your familiarity in using the USC
Marshall electronic databases for business research, to write
about topics of interest specifically to business
and professional audiences, and to consider the implications of
new trends, products, and services for the
global marketplace, which is the environment in which you will
be practicing business and the professions
throughout your career.
! 2
Topic 1 DQ 1
Due Date: Feb 15, 2019 Max Points: 5.0
Description
What is the difference between research and evidence-based
practice (EBP) projects? Provide an example of each one and
the reason for the difference. Why should health care workers
be interested in learning about EBP?
Topic 1 DQ 2
Max Points: 5.0
Description
Many businesses/organizations have performance problems that
can be reevaluated to improve performance. Explain Research
Problem and Problem Statement.
TextbookEvidence-Based Practice in Nursing and Healthcare: A
Guide to Best Practice

5. Melnyk, B. M., & Fineout-Overholt, E. (Eds.).
(2019). Evidence-based practice in nursing and healthcare: A
guide to best practice (4th ed.). Philadelphia, PA: Wolters
Kluwer. ISBN-13: 9781496384539
URL:
https://www.gcumedia.com/digital-resources/wolters-
kluwer/2018/evidence-based-practice-in-nursing-and-
healthcare_a-guide-to-best-practice_4e.php
Read Chapters 1 and 2 in Evidence-Based Practice in
Nursing and Healthcare: A Guide to Best Practice.
URL:
https://www.gcumedia.com/digital-resources/wolters-
kluwer/2018/evidence-based-practice-in-nursing-and-
healthcare_a-guide-to-best-practice_4e.php
Topic 1 DQ 1
Due Date:
Feb 15
, 2019
Max Points:
5.0
Description
What is the difference between research and evidence

6. -
based practice (EBP) projects? Provide an
example of each one and the reason for the difference. Why
should health care workers be
interested in learning about EBP?
Topic 1 DQ 2
Max Points:
5.0
Description
Many businesses/organizations have performance problems that
can be reevaluated to improve
performance. Explain Research Problem and Problem Statement.
Textbook
Evidence
-
Based Practice in
Nursing and Healthcare: A
Guide to Be
st Practice

7. Melnyk, B. M., & Fineout
-
Overholt, E. (Eds.). (2019).
Evidence
-
based
practice
in
nursing
and
healthcare:
A
guide
to
best
practice
(4th ed.). Philadelphia, PA:
Wolters Kluwer. ISBN
-
13: 9781496384539
URL
:

8. https://www.gcumedia.com/digital
-
resources/wolters
-
kluwer/2018/evidence
-
based
-
pract
ice
-
in
-
nursing
-
and
-
healthcare_a
-
guide
-
to
-
best
-
practice_4e.php
Read Chapters 1 and 2 in
Evidence
-
Based
Practice

9. in
Nursing
and
Healthcare:
A
Guide
to
Best
Practice
.
URL:
https://www.gcumedia.com/digital
-
resources/wolters
-
kluwer/2018/evidence
-
based
-
practice
-
in
-
nursing
-

10. and
-
healthcare_a
-
guide
-
to
-
best
-
practice_4e.php
Topic 1 DQ 1
Due Date: Feb 15, 2019 Max Points: 5.0
Description
What is the difference between research and evidence-based
practice (EBP) projects? Provide an
example of each one and the reason for the difference. Why
should health care workers be
interested in learning about EBP?
Topic 1 DQ 2
Max Points: 5.0
Description
Many businesses/organizations have performance problems that
can be reevaluated to improve
performance. Explain Research Problem and Problem Statement.

11. Textbook
Evidence-Based Practice in
Nursing and Healthcare: A
Guide to Best Practice
Melnyk, B. M., & Fineout-Overholt, E. (Eds.). (2019).
Evidence-based practice in
nursing and healthcare: A guide to best practice (4th ed.).
Philadelphia, PA:
Wolters Kluwer. ISBN-13: 9781496384539
URL:
https://www.gcumedia.com/digital-resources/wolters-
kluwer/2018/evidence-based-practice-in-nursing-and-
healthcare_a-guide-to-best-practice_4e.php
Read Chapters 1 and 2 in Evidence-Based Practice in Nursing
and Healthcare: A Guide to Best Practice.
URL:
https://www.gcumedia.com/digital-resources/wolters-
kluwer/2018/evidence-based-practice-in-nursing-and-
healthcare_a-guide-to-best-practice_4e.php