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How can Raylene help put social media to work for you? Raylene's #1 goal is to make social media accessible to whoever wants to use it. She focuses on simplifying social media so small and medium business owners can understand it and put it to work. She is known for bringing a unique perspective to the projects she tackles, and for being able to break social media down into useable pieces that most people can easily understand. Off the Wall Social Media. Simply... Social!