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Strategien für eine gesicherte Unternehmenszukunft

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Präsentation auf dem Mittelstandskongreß im Oktober 2012 (IHK Berlin)

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Strategien für eine gesicherte Unternehmenszukunft

  1. 1. Neue Wege in unsicheren Zeiten –Strategien für eine gesicherteUnternehmenszukunftDr. Sven David© Jim Sorbie 2010 (jsorbieus), http://www.flickr.com/photos/jsorbie/5121963453/sizes/l/ [CreativeCommons Attribution 2.0 Generic (http://creativecommons.org/licenses/by/2.0/)], via flickr® Mittelstandstag Berlin, 25.10.2012
  2. 2. Eine Strategie ist……eine Antwort auf eine langfristige unternehmerische Herausforderung Eine Strategie dient… …als Grundlage langfristiger unternehmerischer Entscheidungen …der Festlegung eines klaren Unternehmenskurses (Verhinderung der Position „Stuck in the middle“) Mittelstandstag Berlin: Neue Wege in unsicheren Zeiten – © Dr. Sven David, 2012 Strategien für eine gesicherte Unternehmenszukunft 2
  3. 3. Notwendige Hilfsmittel? Mittelstandstag Berlin: Neue Wege in unsicheren Zeiten – © Dr. Sven David, 2012 Strategien für eine gesicherte Unternehmenszukunft 3
  4. 4. Neue Probleme – alte Lösungen?Ein neuer Kontext für Unternehmensführung Reaktion auf Turbulenzen: „Old School“ Mittelstandstag Berlin: Neue Wege in unsicheren Zeiten – © Dr. Sven David, 2012 Strategien für eine gesicherte Unternehmenszukunft 4
  5. 5. Mehrere unabhängige Planungen (Szenarien) Viele strategische Optionen ableiten Regelmäßige Strategieanpassungen Mittelstandstag Berlin: Neue Wege in unsicheren Zeiten –© Dr. Sven David, 2012 Strategien für eine gesicherte Unternehmenszukunft 5
  6. 6. Das resiliente Unternehmen der Zukunft:Flexibel, stets in Bewegung, innovativ Widerspruch und Fehler als Impulsgeber Verantwortung übertragen Umfassende Info-Sammlung, freier Fluss Personal: neue Sichtweisen durch Vielfalt Routinen bekämpfen Mittelstandstag Berlin: Neue Wege in unsicheren Zeiten – © Dr. Sven David, 2012 Strategien für eine gesicherte Unternehmenszukunft 6
  7. 7. Ausblick „Never miss a good crisis“
  8. 8. BildnachweiseSeite 0, 1, 7, 8 (Leuchtturm): © Jim Sorbie 2010 (jsorbieus), http://www.flickr.com/photos/jsorbie/5121963453/sizes/l/ [Creative Commons Attribution 2.0 Generic (http://creativecommons.org/licenses/by/2.0/)], via flickr®Seite 2 (Glaskugel): Quelle: www.elbenwald.de; © Warner Bros.Seite 3 (Cockpit): http://commons.wikimedia.org/wiki/File:Warbirds,_Lightning_P- 38_cockpit_and_instrumentation.jpg. By Kevin King [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia CommonsSeite 4 (Cockpit - oben): http://office.microsoft.com/de-de/images/MP900438701.aspx (© Microsoft Corporation). Copyright 2012 iStockphoto LPSeite 4 (Mikroskop – unten links): http://commons.wikimedia.org/wiki/File:Laufey.jpg. By Gísli Hjörleifsson on behalf of the University of Akureyri UnAk (Own work) [Public domain], via Wikimedia CommonsSeite 4 (Teleskope – unten rechts): http://office.microsoft.com/de-de/images/MP900255571.aspx (© Microsoft Corporation)Seite 5 (Gerüstbauer in Hongkong – unten links): http://commons.wikimedia.org/wiki/File:Construction_worker_building_a_bamboo_scaffolding_in_Ho ng_Kong_%281%29.JPG. By Clément Bucco-Lechat (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia CommonsSeite 5 (Gerüstbau in Hongkong – großes Bild): http://commons.wikimedia.org/wiki/File:HK_ConstructionSite.JPG. By Bernd Lehahn (Own work) [Public domain], via Wikimedia Commons Mittelstandstag Berlin: Neue Wege in unsicheren Zeiten – © Dr. Sven David, 2012 Strategien für eine gesicherte Unternehmenszukunft 8
  9. 9. Zur Person: Dr. Sven David Dr. Sven David begleitet seit über 20 Jahren Unternehmen erfolgreich in Umbruchprozessen. Seine Arbeitsschwerpunkte betreffen insbesondere Restrukturierungen und strategische Anpassungen. Dr. David war in der Vergangenheit für diverse Beratungsunternehmen (z.B. Roland Berger Strategy Consultants und KPMG) ebenso tätig wie in der Geschäftsleitung mittelständischer Unternehmen und als selbstständiger Unternehmer. Kontakt: Dr. Sven David – Management und Beratung in Umbruchsituationen Birkenstraße 15 D – 10559 Berlin Video des Vortrages Tel. 03212 10 20 4 30 im Internet anschauen: Mobil 0170 96 333 90 E-Mail sdavid@sven-david.com Web www.sven-david.com Mittelstandstag Berlin: Neue Wege in unsicheren Zeiten – © Dr. Sven David, 2012 Strategien für eine gesicherte Unternehmenszukunft 9
  10. 10. Zur Person: Dr. Sven David Dr. Sven David begleitet seit über 20 Jahren Unternehmen erfolgreich in Umbruchprozessen. Seine Arbeitsschwerpunkte betreffen insbesondere Restrukturierungen und strategische Anpassungen. Dr. David war in der Vergangenheit für diverse Beratungsunternehmen (z.B. Roland Berger Strategy Consultants und KPMG) ebenso tätig wie in der Geschäftsleitung mittelständischer Unternehmen und als selbstständiger Unternehmer. Kontakt: Dr. Sven David – Management und Beratung in Umbruchsituationen Birkenstraße 15 D – 10559 Berlin Video des Vortrages Tel. 03212 10 20 4 30 im Internet anschauen: Mobil 0170 96 333 90 E-Mail sdavid@sven-david.com Web www.sven-david.com Mittelstandstag Berlin: Neue Wege in unsicheren Zeiten – © Dr. Sven David, 2012 Strategien für eine gesicherte Unternehmenszukunft 9

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