Post the 2008 downturn, the luxury industry is on a growth spree. However, improving efficiencies remains a key focal point. Some of the factors are discussed in this presentation.
1. Luxury Roundtable – Mumbai 9 th April 2011 Sushanta Das, MBA in International Luxury Brand Management, Essec Business School Achieving Leadership through Operational Efficiencies Luxury Industry – Current Issues and Future Challenges
2. Luxury Roundtable – Mumbai 9 th April 2011 Achieving Leadership through Operational Efficiencies ……… Retail formats – Size ? ……… Network - How Many ? Where ? ……… Brand Management – Extensions ? Relevance to emerging consumers ……… Technology - Balancing the Brick and Click strategies ……… Sourcing - Continual cost rationalization ……… Splendor amid squalor - Unpredictability of emerging markets
7. Luxury Roundtable – Mumbai 9 th April 2011 Model to sell RTW online and create unique consumer experience Achieving Leadership through Operational Efficiencies
8. http://pic.pbsrc.com/spacer.gif http://pic.pbsrc.com/spacer.gif Strategy Achieving Leadership through Operational Efficiencies EU US Asia-Pacific Anthropometric Database http://picturecollection.org/data/media/5/Dymaxion_2003_animation_small_pause.gif C:sersownloadsomputer_animated_globe.gif Internet (Virtual Database) http://www.geekcreative.co.uk/img/icon15.gif http://www.geekcreative.co.uk/img/icon15.gif http://www.geekcreative.co.uk/img/icon15.gif http://www.animationplaza.com/2/animations/people_a_to_b/businessmen_women/bizwoman_thumbs_up_hb.gif Merchandising http://www.brianlemay.com/gifs/ACF3.gif Manufacturing Thracian Body 3D Model Rendering 1 http://www.akimedia.eu/files/Image/logos/facebook-logo.png http://a35.idata.over-blog.com/0/28/78/07/Images-Mars.-Avril.2010/twitter-logo.png http://a35.idata.over-blog.com/512x512/3/75/88/58/youtube-logo.png http://www.waldronareachamber.org/wp-content/uploads/2010/11/walk-in-closet-design.jpg http://www.animationplaza.com/4/animations/sports_a_to_d/archery/arrow_shake_hb.gif http://awwhellnah.com/wp-content/uploads/2009/06/rube-golbergesque.gif Order Processing http://www.animationplaza.com/2/animations/people_a_to_b/businessmen_women/woman_checking_up_on__a_hb.gif Marketing
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10. Luxury Roundtable – Mumbai 9 th April 2011 Achieving Leadership through Operational Efficiencies Splendor amid squalor Luxury companies making a beeline for China Can things go wrong ? Social unrest as gaps increase Government ban on luxury goods and services Consumer preferences changes Increase taxes on global brands and support local brands to grow Is this an indicator of things to come ? Future sustainability is a derivative of efficiently balancing growth across emerging economies, rather than focusing on China alone.
11. Achieving Leadership through Operational Efficiencies Brand Management Luxury Brands do not follow trends, rather they create trends “Edit” consumer choices “Influence” the consumer choices Brand Management Efficiencies Continuous evolution to keep relevance with the ever changing consumer
12. Luxury Roundtable – Mumbai 9 th April 2011 Thank You Achieving Leadership through Operational Efficiencies “Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.” Stephen Covey, author of international bestseller ‘The 7 Habits of Highly Effective People’