The document provides information about the Outlook Group, which owns several magazines in India including Outlook English, Outlook Hindi, Outlook Traveller, Outlook Money, and Outlook Business. It details the history and focus of each magazine. It also discusses strategies for customer relationship management, comparing net promoter scores of Outlook and competitors, and strategies for launching a new Outlook Fashion magazine.

1. I N T E R N S H I P A T T H E O U T L O O K
G R O U P- R I S H I B H A S I N G L A
R O L L N O - 2 8 0 6 9

2. COMPANY PROFILE
• Outlook Group started its journey in 1995
• Owned by prestigious Raheja Group.
• Launched Outlook English , a weekly magazine.
• Outlook English focused on new & politics.
• Most read weekly magazine in India.
• Other titles include genres like Business, Personal finance and Travel.
• Launched Travel Guides & Destination guides.

4. • Outlook is India’s premier fully loaded
newsmagazine. For more than twenty years,
continues to consistently drive the news,
provoke, engage and thrill its readers.
• It has 21 years of legacy.
• Outlook Hindi is the only National Hindi Language
magazine, which has original Hindi content (not
translated from English publication ) .
• With Credibility and Exclusive matter for vast
readership all over India , it is a complete
magazine for influential Politicians , Businessman
, Scholars , people in Literary and Cultural field ,
Teachers – Students , Medical and legal
professionals, and Women.
• It has 14 years of legacy.

5. • Outlook Traveller, India’s No. 1 travel magazine,
has been the standard bearer for travel writing
in India for well over a decade.
• It has 15 years of legacy.
• In a rapidly changing environment, it has kept
the quality of content foremost in its coverage,
even as it has evolved, adding new elements
while strengthening its core.
• India’s 1st
and Only Personal Finance magazine,
Outlook Money has relentlessly helped its
readers make smart investments.
• Its stories are focused on giving the reader a
specific and actionable tips that they can use to
make their money grow.
• It has 18 years of legacy.

6. • Outlook Business is an insightful, thought
provoking, compelling, in-depth business
magazine which delivers fresh
perspective, coupled with a holistic
approach.
• Outlook Business is the Business
Magazine for Decision Makers.
• A holistic approach ensures all influences
on business: economic, political,
regulatory and market driven are
examined.
• Views from the best in industry
supplement strong analytical in-house
features.
• Outlook Business incorporates a global
perspective in all its content.
• It has 10 years of legacy.

7. KNOWING ABOUT MAGAZINES-
DISCOUNTS AND SUBSCRIPTION
PLANS

8. CUSTOMER RELATIONSHIP
MANAGEMENT- STRATEGIES
USED BY OUTLOOK AND ITS
COMPETITORS TO MAINTAIN
CUSTOMERS
The customer lifecycle is a term the describes the different steps a customer
goes through when they are considering, buying, using and remaining loyal to a
particular product or service. The steps for the same are:
i).Customer Acquisition Strategy- In this, company uses the strategies to get new
customers by targeting them and reaching them through online or offline mode.
ii).Customer Retention Strategy- In this, strategy is used by company to retain its
customers over a specified period of time.
iii).Customer Development Strategy- In this, strategy is used to convert potential
customers into actual customers.

9. COMPARING NPS OF THE
OUTLOOK GROUP AND
ITS COMPETITORS
To calculate NPS, I circulated these below stated three questionnaires in my network and
got it filled by 30 respondents so as to conduct NPS survey.
Questionnaire for NPS survey
Q1. Are you familiar with The outlook India magazine?
Strongly Agree
Agree
Disagree
Strongly Disagree
Q2. Gender preference for outlook magazine
Male
Female
Q3. Do you have internet connection?
Yes
No

10. Q4. If you read the Outlook magazine, in which form do you prefer it?
Only Print
Only Digital
Both
Q5. Do you follow Outlook on any one the social media platforms?
Facebook
Twitter
LinkedIn
Others
Q6. Your perception about Outlook magazine?
Very good
Good
Fair
Not good
Q7. Would you like to buy the e-magazine because
Timely delivered
Easy access
No storage issue

11. Q8. How well does our magazine meet your needs?
Badly
Fine
Well
Very Well
Q9. How would you rate the value for the money of our magazine?
Bad
Average
Good
Q10. How responsive have we been to your queries or concern about our magazine?
Very responsive
Usually responsive
Not responsive
Q11. How likely are you to recommend our magazine to your friend or colleague of yours?
Strongly recommend
Not recommend
Somewhat recommend

12. NPS OF OUTLOOK AND
ITS 2 COMPETITORS:
NPS OF OUTLOOK- 40
NPS OF THE WEEK – 10
NPS OF THE FORBES INDIA -
30

13. STRATEGIES USED FOR
LAUNCHING NEW
OUTLOOK FASHION
MAGAZINE
• Bringing on the Buzz
• PR Management
• Influencer Marketing
Management
• Corporate Advertising
• Customer market sales
promotion techniques
Media plan
• Conduct market Research
• Clarify the Objective
• Identify the target audience
• Selecting Relevant Media
Channel
• Set the budget

14. THANK YOU