Technological expansion in the product efficiency and performance are expected to benefit electric kitchen appliances market growth. Upgradation of existing equipment coupled with favourable hi-tech innovations is forecasted to fuel the adoption of electric kitchen appliances among Indian consumers.

1. Mounting consumer affluence coupled with technological evolution is expected to
drive electric kitchen appliances industry in India: Bonafide Research
Technological expansion in the product efficiency and performance are expected to benefit
electric kitchen appliances market growth. Upgradation of existing equipment coupled with
favourable hi-tech innovations is forecasted to fuel the adoption of electric kitchen appliances
among Indian consumers.
Electric kitchen appliances have become an essential part of modern life. Today, the market is
replete with a range of appliances designed to suit various requirements of consumers across
the country. Key factors driving growth in the market include increasing numbers of working
women, rapid urbanization, growing number of households, a rise in dual income nuclear
families, improving standards of living, rising disposable income and higher per capita spends
on lifestyle stuffs. Rising buying power of consumers across the India has driven adoption of
luxurious products and appliances, thus satisfactorily impacting industry demand. In addition to
economical factors, social and cultural factors also influence demand for the same in the
market.
According to recently published report of Bonafide Research “India Electric Kitchen
Appliances Market Outlook, 2021”, the market is expected to grow at a CAGR of around 19%
over next five years. The marketplace is witnessing a steady influx of high-priced appliances
with inventive features that reduce human labour and provide superior kitchen care to
consumers. Manufacturers are focusing on developing elegant and autonomous electric devices
by intelligent electronic control, integrating auto-sensors, and machine programming concepts.
Small electric appliances are expected to show strong potential for future expansion, especially
against a backdrop of escalating fuel costs and growing government emphasis on LPG prices.

2. For instance, smart grid-connected induction cooktops and electric cookers are currently being
developed to enable consumers to better manage their electricity consumption prototype. The
growing trend of home automation appliances is also expected to result in an increased number
of electric kitchen appliances connecting to home computer networks. Escalating induction
technology in the wake of rising fuel prices is anticipated to propel the category over the
forecast period. Growing popularity of induction technology is an attractive opportunity for
industry participants. Increasing environmental concerns and efforts for promotion of clean and
noise free devices will positively impact the demand. Growing adoption of modern appliances
like induction cook tops and microwave ovens as a substitute to the conventional ways of
cooking is estimated to be the key driver for the market. Increase in the proliferation of home
automation solutions will result in the populace’s augmented demand for microwave ovens that
have advanced features like Wi-Fi connectivity and LCD screens. Technology advancements
have resulted in the development of smart equipment that has touch screen and LCD displays
for improving aesthetics and control.
Demand for electric ranges, microwave ovens and food processors will also continue to witness
strong growth. Replacement of older and obsolete devices with energy-efficient products is a
key factor driving demand among developed regions. Energy-efficient appliances with
innovative compact plans are poised to score the highest gains in the coming years. Technology
advancements have resulted in the development of smart equipment that has timer control
panels for improving aesthetics and control. An important factor that will spur the prospects for
growth is the advent of the Internet-of-Things (IoT). New electric appliances are also equipped
with internet connectivity and are part of the IoT network, which enables monitoring with live
video stream and updates using applications. Due to the recent augment in digitization,
consumers will spend more money on the acquisition of kitchen automation solutions.

3. Major companies operating in the electric kitchen appliances market of India are Bajaj
Electricals Limited, Butterfly Gandhimathi Appliances Limited, Indian Fine Blanks Ltd., Kitchen
Appliances India Limited, LG Electronics India Pvt. Ltd, Groupe SEB India Pvt. Ltd., Panasonic
India Pvt. Ltd., Philips India Limited, Preethi Kitchen Appliances Pvt. Ltd., Samsung India
Electronics Pvt. Ltd, Stovekraft Pvt. Ltd., TTK Prestige Limited, Whirlpool of India Ltd.
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