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The Sports Economic Disparity
“Should NCAA adjust Division1A college football regulation
for Student -Athletes?”
By
Esteban Cervantes
Submitted to the Board of Study in Economics
School of Social Sciences
in partial fulfillment of the requirements
for the degree of Bachelor of Arts
Purchase College
State University of New York
May 2012
Accepted:
Sponsor: S. Ikeda
Second Reader: S. O’Cleireacain
2
Table of Contents
Introduction: Disparity in Division1A Football p5
Ch.1 Reasons why Division 1A college football has Disparity: p8
A. Financial Perspective:
1. Student-Athletes generate top revenues for amateur college football.
2. Scholarships don’t compensate students-athletes for their marginal
productivity equal
B. NCAA’S Amateur Code:
1. Restricts Student-Athletes from entering the Professional league
2. The amateur code limits Student -Athletes to maximize their potential
revenue in college football.
C. Coaches’ Salaries:
1. Coaches benefit full compensation for running an amateur program with
overwhelming compensation packages.
D. Student –Athlete Dilemma:
1. Student athletes don’t have the same performance as traditional
students do because of the amount of practice and class work.
2. The graduation rate of Student Athletes shows that student athletes
don’t graduate at the same rate as regular student.
3. Student athletes don’t receive the proper benefits for serious football
injuries
E. The Professional recruitments
1. Universities don’t fully disclose student- athletes the information when
recruiting
F. Black market for Student –Athletes:
1. Student –athletes since student athletes have a restriction of what
revenue they can possess, black markets emerge to create incentives for
performance and eligibility.
3
Ch. 2 What changes can be done to reduce the disparity in Division 1A football? p22
A. Amendments to the Athletic scholarship
1. Make it possible for student Athletes to receive financial aid for several
years
2. Stipends to cover full cost of attendance
B. Amendments to the NCAA
1. Provide better health compensation packages for student athletes injuries
2. Allow student athletes to receive endorsements while in college to a
moderate amount.
3. Reform accounting practice for accurate revenues and expenses for
athletic programs.
4. Allow Student athletes to be eligible for the professional leagues after a
single season.
C. Creation of Minor leagues for Football
1. Minor leagues would help facilitate the players who want to focus on
football and not have to juggle school and regulations
Ch3. The Consequences intended and unintended incentives p29
A. Multiple year scholarships
1. Student -athletes would have a higher ability to graduate
2. Higher academic standard for multiple year scholarships
3. Stipends would cover the cost to attend college and diminish black market
4. Small Division1A School’s would struggle to offer stipends
B. Amendments to Amateur Status
1. health care compensation to cover football injuries
2. distribution of wealth to other programs would be cut with added expense
3. .Olympic model amateurism would diminish black markets
4. NCAA would be useless because of amateurism and would imply
professional ism in college sports
4
C. Minor League
1. Student-athletes won’t have a black market at risk to jeopardizing
university programs since they can be paid in a minor league.
2. Quality of talent would be restricted in college football and the NCAA
would be obsolete
D. Mobility into the Professional league
1. By removing barriers from prospective players into the professional
leagues allows them to maximize their profits without having to enter the
amateur status of college football
2. The NCAA will not have to police schools for violations since players have
the ability to become pro without having to stay in college. Therefore
schools can police their own programs.
Conclusion: College Football needs to adjust for changing time p37
Should NCAA adjust Division 1A college football compensation for Student –Athletes?
5
Introduction:
Football is one of the most popular sports in America. The high level of
competitiveness has blurred college and professional football. In college the game is a
pastime in which education is the priority. Football in both cases is highly competitive
where winning is the ultimate goal. The Football Bowl Subdivision (FBS) or Division 1A
continues to grow every year along with the demand for winning. Student-athletes in
Division 1A have a tougher schedule than the average student in order to have success
on the field and in the classroom. The work load is more difficult than a professional
athlete since they have to tie in academic work not their regime.
Football has benefited college in a tremendous way. Success on the football
field has a direct impact on the number of enrollments. In the early stages of college
football, schools used their athletic football programs to attract student enrollment.
The University of Chicago used a winning football program to attract students (Sack,
Staurowsky, p20, 1998). Universities do a great job of advertising their schools through
the exposure of athletic programs especially college football.
The National College Athletic Association (NCAA) oversees the integrity of
universities and student-athletes. Athletic Scholarships provide aid to recruit students
and help fund a college education. The NCAA purpose is to “maintain intercollegiate
athletics as an integral part of the educational program. The NCAA is part of the
student body and, retains a clear line of demarcation between intercollegiate athletics
and professional sports” (NCAA bylaws 1.3.1). However, critics argue that NCAA gains
6
from players’ talents and its control on student-athletes is compared to a “Cartel” (Kahn,
p211, 2007).
The thesis will look into Division 1A football and identify disparities that should be
addressed for student-athletes. By identifying disparities we can examine some
proposal methods to adjust. Yet, Intended or unintended consequence can arise from
methods used to adjust disparity for student athletes. First, should Division 1A college
football adjust athletic scholarships in college football? Studies show athletic
scholarship for high-ranking football schools fall about $2000 below the nation’s poverty
line (Huma, Stauwarksy, p4, 2011). For the most part athletic scholarships are given to
families of low income. Student-Athletes in college football for Division 1A are unique
because they bring top revenue for colleges. The scholarships granted for athletics fall
short of their value.
Second, The NCAA and the NFL minimize the mobility for student athletes to
explore their athletic options. The players have to be out of high school for at least 3
years before being able to play at the professional football level. In other sports like
baseball all athletes can opt into the professional league after attending college for a
single year. The NCAA also establishes an Amateur code. This code limits athletes from
any personal gains during their college careers. In sports like Baseball and Hockey
players have the option of going into minor leagues after high school without limits.
Should football players have similar options that basketball or baseball players
do coming out of high school? Universities place a great deal of importance on
acquiring the right football coach. Coaches in high-ranking Football schools like
7
Alabama, Louisiana State and Ohio State have a great compensation package. This is
interesting because it reflects on the importance of a colleges’ football program. Is it fair
that college coaches have such a high value and can move freely compared to a
student athlete even though the student body makes most of the production?
Fourth, Student-athletes are expected to perform academically. Yet their
schedules consist of practices, traveling, and games that consume a large part of their
time. Baseball and hockey players in minor leagues don’t have to worry about attending
classes because their focus is on harnessing their craft. . Should the NCCA make it
possible for student athletes to balance out their studies and athletic responsibilities
without having to overwhelm a student with their education and football program?
Fifth, illicit payments and gifts have surge over the past recent years creating
what most people refer to as black markets. Scandals have been publicly exposed
where students take payments for performance or a result of performance on the field.
It’s interesting that players take money or gifts even though they have an athletic
scholarship that covers for their tuition. Why are amateur athletes taking payments that
are illegal in College football especially in high-ranking football programs?
College football in Division 1A can be adjusted to help benefit the culture and
state of what college football is now. Since student athletes are going to be in college
for at least 3 years they should have the chance to graduate and receive an education.
A multiple year athletic scholarships could allow student athletes to finish college. Also a
college football student athlete shouldn’t have to worry about money. They should worry
8
about school work and playing football. The NCAA recently passed a bylaw to give
schools the options of stipends in addition to their full athletic scholarship.
Certain conferences have petitioned against it (Infinite, p1, 2012). By having an
allowance student athletes wouldn’t have to take in illicit payments. Having multiple
years athletic scholarships would also secure a student to graduation if an injury
jeopardized his athletic status. The landscape in Division 1A football has several
dilemmas that need to be addressed. An athlete should have the choice of becoming a
professional athlete if he has the talent or choosing to go to college at his own
discretion. The NCAA and the NFL have orchestrated a minor league farm through the
colleges in order for an athlete to become a professional. No other sport has such
loopholes to become a professional. Especially since such a small percentage of
players can become a professional strictly out of high school in any sport
Ch1. The Financial Perspective
College football players need to have a better compensation than the current
model offers. The NCAA and large school universities have made revenue through
Television contracts, corporate advertising in stadiums, apparel sponsored equipment,
booster clubs, and video game revenue royalties. There is a large source of revenue
that penetrates through college football in Division 1A. For example, The PAC 12
Conference has a TV contract that would bring $150 million dollars in revenue just to
that conference alone (Huma, Staurowsky, p5, 2011). College football brings Division
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1A large revenue that can pay for lucrative coaching contracts and lavish stadiums. Yet
the players themselves who have a rigorous practice and class regimen have nothing
but an undervalued athletic scholarship as compensation that doesn’t reflect the actual
cost to attend.
The average tuition for a college education is $12,000 and 31,000 depending on
private or public schools (Sack, p177, 2008). Currently college football programs can
have a roster of 85 players on the team. An average scholarship of $21,500 between
public and private school total money would be $1.8 million dollars, Television deals
excessed 1 billion dollars in revenue for the 2009-2010 football season (Huma &
Staurkowsky, p1, 2011), and the fact of the matter is that student-athletes bring in large
revenues to schools. The compensation to match those revenues is clearly undervalued
and creates a favorable workforce for college schools and the NCAA.
There is a $4.2million dollar difference on average between the value placed on
student athlete scholarships and profits in Division 1A college football. This financial gap
shows the lack of compensation student-athletes has even with scholarships in placed
to cover room and board. The marginal college player salary would be $121,048 using
the data provided by the NCPA research (Huma, Staurowsky, p4, 2011).
10
NCAA AND Conferences’ TV Revenue 2009
Entity Total Revenue Per Year
New Revenue Per
Year
Date of Negotiation
Contract
Length
Networks
ACC $155,000,000.00 $88,000,000.00 2011 12 years ESPN
Big East $0.00 $0.00 TBA TBA TBA
Big Ten $252,000,000.00 $146,000,000.00 2007 10-25 YEARS ESPN,BTN
Big 12 $150,000,000.00 $97,000,000.00 2008/2012 8-13 years ESPN,FOX
Pac-12 $250,000,000.00 $190,000,000.00 2012 12 years ESPN,FOX
SEC $205,000,000.00 $145,000,000.00 2009 15 years ESPN,CBS
NCAA $770,000,000.00 $136,000,000.00 2011 14 years CBS,TURNER
Total $1,800,000,000.00 $784,000,000.00
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NCAA’s Amateur Code
In 1905, the NCAA was created as an attempt to police the amateur athletic
programs across the nation and to reduce the injuries at that time (Sack, Staurowsky,
p11, 1998). Since then, violence still plagues the college football but fatalities are less
prevalent. Improvements on helmets and other equipment along with better tackling
techniques have reduced violence but the athletic monitoring is still prevalent. As the
game of football grew, the NCAA power has become discriminating. The establishment
of the NCAA was built on the premise to maintain the amateur integrity in college
football. According to the NCAA, playing college football was meant for recreational
purpose and to stay fit. The NCAA primarily compensates Student-athletes through an
athletic scholarship that covers their basic tuition for college. In theory the trade off to
play football at a university for an athletic scholarship is fair.
The way in which the NCAA governs the athletic lives of student is unequal and
only benefits the schools and not the individual athletes. The only way to have a chance
at a lucrative deal in the professional league is to follow the rules and regulations placed
by the NCAA. Talented young athletes don’t have the freedom of leaving college to
enter the pros unless they have been out of high school for at least 3 years. The NCAA
clearly uses its power to “lease” players’ abilities and force them into its college athletic
system if they wish to pursue a professional career. This makes it impossible for
talented individuals who want to enter the professional league. By forcing talented
individuals to enter college sports, it reduces stipends athletes can earn. The NCAA
should allow the student- athletes that didn’t actually want to attend college a chance to
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try out for the professional leagues. This opportunity will allow athletes the preference to
attend school or try to enter the professional workforce without the NCAA choosing for
them.
Once a student enters college to play football, the NCAA controls students’ lives
and unequal compensation becomes prevalent. The NCAA’S amateur status prevents
the player from maximizing his potential revenue in college. The NCAA uses the
players’ talents to fill its stadiums and bring high television exposure. Hence, the NCAA
is able to reap the benefits from football for three years while student athletes conform
to the standards and laws placed on them in college. The NCAA still tries to preserve
its long-standing views on amateur football. The NCAA yields the production of young
adults through its amateur status by preventing athletes from being compensated.
As the game evolved the NCAA’s tremendous power and authority became
overwhelming for its members. Today the NCAA uses the amateur status to bring in
revenue and prestige to schools that is unequally compensated to the student athletes.
It’s Important to understand that the NCAA is operated as a professional entity that tries
to justify an amateur sport like football. The game of football is a big attraction and
NCAA makes a profit on this through several sources. Yet by trying to preserve students
from getting compensated to play, black markets are created for the student athletes
playing the game.
13
Coaches’ compensations
The economic disparity in college football can be shown clearly by high profile
coaches in an amateur sport like college football. Is it right for a professional coach to
teach amateur football players? It’s clear that when a school hires a coach from the NFL
to run the football program in college the emphasis is clearly on sports. Coaches bring
in a professional agenda in order to develop the best chance of competing at a high
level much similar to the pros.
The average salary for head coaches in the NFL is about 2 million dollars a year
(NFLsalaries.org). One can easily mistake a college coach for a professional NFL coach
if you were to quickly look at their paycheck. Essentially what this shows is that a
university is willing to treat the coaching position like that of a professional while he still
doesn’t compensate the players for their true value in the production. Coaches are
heavily rewarded with several incentives to win. Yet students have to practice, stay
academically eligible, and not take illegal payments while the coaches enjoy the
benefits.
Several high profile coaches benefit from running a college football program.
Nick Saban left his position as the head football coach of the Miami Dolphins. Saban
currently runs the football program at the University of Alabama. Alabama University
pays him $4million a year for 8 years. He also receives bonuses for bowl game victories
(Thornton, p7, 2011). Football coaches make a remarkable amount of revenue in
college football sometimes more than what they can make in the Pros.
14
Division 1A coaches can have higher salaries than tenured professors. Coaches
in college football receive a base salary plus incentives from apparel endorsements. It’s
not surprising that a university president can earn less than a football coach of the same
campus. Football coaches in D1 football make figures similar to the NFL, nearly a
million dollars in salary. The figure makes a coaches salary 9 times greater than a full
time average professor (Thornton, p8, 2011). The value is clearly placed on coaches
instead of our professors especially when the coaches make figures that are ridiculously
comparable to the Pros.
Today the coaches in a division 1A football programs have extra revenue extras.
Memberships at country clubs, free expense accounts, use of vehicle, and radio and TV
exposure payments are all just some of the underlying perks that come with the job
(Zimbalist, p81, 1999). In high ranking athletic programs coaches and schools are
targeted by sponsors advertise logos worn by on student-athletes uniforms (Zimbalist,
p137, 1999). Of course coaches have a suitable compensation deal for this and student
at- athletes have nothing to gain from wearing logos.
Thus a player walks a rigid path to balance out team practice and class work.
The payoff for most student athletes is that they can survive three years of college
thanks to the help of their coach and perform in games and practice that can catapult
them into the pros. So in essence a professor might have a potential big time salary
player in class all without finishing college. Consequently, college football is a stepping-
stone for players of high caliber who have little intention of pursuing a degree and
15
graduating on time. What the school does is solicit the classrooms for the student
athlete.
$0 $2 $3 $5 $6
Jim Grobe
Gary Pinkel
Bob Stoops
Mack Brown
Jim Tressel
Kirk Ferentz
Les Miles
Nick Saban
Bobby Petrino
Urban Meyer
Mark Richt
Millions
Top Division 1A Caoching Salaries
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$0.00 $2.00 $4.00 $6.00 $8.00
Mike McCarthy
Mike Shanahan
Lovie Smith
Ken Whisenhunt
Mike Tomlin
Andy Reid
Bill Belichick
Tom Coughlin
Jack Del Rio
Pete Carroll
Millions
Top NFL Coaching Salaries
The Student -Athlete Dilemma
In college, student-athletes have to juggle several different aspects of their
college career. Several tasks like practice, games, travel, conditioning and academic
work are all some of the few obstacles a student athlete endures. This task becomes
difficult when you have to keep a high level GPA if a scholarship finances a college
career. Students also have the burden of dealing with homework and hard practice
sessions in order to be ready for game day. There’s no question that the stakes in
Division 1A college football are much higher. A school’s reputation is basically
represented on the field and televised throughout the nation. An average student-
Athlete bears a heavier workload than the traditional student. The responsibility to
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manage time to practice, games, and conform to a grade average can be strenuous.
Football coach is able to grant athletic scholarship based on athletic ability and is the
key player in allowing athletes to renew their scholarship. Simultaneously they have to
stay eligible by performing in the classroom as well
Student athletes are expected to perform above par to keep their place in the
classroom and in the field. Athletic scholarship demands a high quality of athletic
ability. Most players have a hard time juggling the demands of coaches’ expectations on
the field and what professors want in the classrooms. Ultimately it translates into
countless hours of studying and practicing which can deprive an athlete mentally and
physically. Yet they have to follow and obey the coaches’ demands and classroom
requests for student athletes. Failure to comply can lead to a student losing his
scholarship.
The athlete can also be ineligible by not studying enough for the classrooms. A
study done by Dr. Southall of the University of North Carolina found that Football
players in Division 1A don’t graduate at the same rates as the regular full time students
(Southall, p1, 2011).One of the more unreasonable disparities that exist in College sport
is that a player can lose his athletic scholarship and fail to finish his studies by an injury.
“It is not permissible for an institution to continue a grant-in-aid past the one-year period
if the recipient sustains an injury that prevents him or her from competing in
intercollegiate athletics”(NCAA Bylaws 15.3.3.1.3).
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There is no doubt that college football has numerous injuries. Students- athletes
suffer serious injuries that the NCAA and the Universities fail to be responsible. Kent
Waltrep and Fred Rensing are two student-athletes who suffered devastating injuries
leaving them paralyzed (Sack, p147, 2008). Here’s a situation where NCAA doesn’t
want to be held fully responsible a leaves much of the heavy burden on the student-
athletes and their families. Since both players were on athletic scholarships they can
receive compensation for their work on the field. Both players had to earn their athletic
scholarships by keeping academic standards and athletic ability. In court, both players
had the support by the judges. Court initially acknowledged that the NCAA is
responsible to provide benefits for such injuries. As the NCAA appealed student-
athletes were stripped of benefits for their benefits. The NCAA claims that student-
athletes’ scholarships are “educational gifts rather than payment for athletic services”
(Sack, p147, 2008). Student-athletes are given all the best equipment, training facilities,
and training camps, to perform at their best. Yet, when a devastating injury comes as a
result like that of Waltrep & Rensing, students aren’t given the best help.
Division 1A needs to be aware of how much the game has evolved since it first
was inducted in 1905. In this high division of football the role of a student –athlete has
been amplified to the point where students become a celebrity on campus. The
exposure that comes from highly televised college football games puts a student’s
college education at risk. Students recognize the significance of winning but to win
student-athletes have to put in the time and hard work to perfect their craft and keep an
athletic scholarship.
19
The Professional Recruitment.
Today if you’re a highly recruited high school football athlete, the likes of a Tim
Tebow or Reggie Busch, the only way to make it through the pros is by attending
college. Recruiters often will try to lure athletes with the promise of athletic
scholarships. Yet they fail to disclose specific information on injury coverage and
scholarship renewals before athletes sign away their rights to a school which will exploit
the unlike basketball where players used to be able to go straight from high school to
the pros. LeBron James was the last athlete to do so. Recruitment is based upon the
athlete’s talent and disclosure on there future schooling like medical information and
grade point average, study regimen, practice, regimen might not clearly be stated, in
essence coaches and recruiters are pitching a sale for the athlete to attend
In football, the NFL wants players to have at least 3 years of college under their
belt in order to be eligible to enter the NFL draft (sack, p174, 2008). Players who know
they are NFL bound will look at college as a minor league pit stop. Since their junior
year they have the option of going straight to the pros. Once again the colleges and big
time universities cash in on the star players landing on their fields for those 3 years
instead of going straight to the pros and landing big time contracts and endorsement
deals that would go straight to the player itself and not the schools. One can see that
the chance of snatching the right athlete for a universities football program is a serious
business.
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These college coaching staffs have tremendous amounts of resources with the
communication tolls and technology available today. Allen Sack makes a great point by
stating that coaches can look up high school kids who have potential to become a big
time attraction all by a click of a mouse. The process of scouting a college to play an
amateur sport in which the school profits on the players talents on the field is a big
business. The inequality with college recruiting is that the coaching staff of top ranking
football universities can pay scouters to provide the best athletes for their schools. Yet
the players themselves are only being exploited through their talents and never
rewarded with the fact that they spend more than half their time on football and trying to
accommodate the requirements to stay eligible as a student-athlete.
Black Market
The rise of illicit and gifts payments in college football has exposed the black
market in division 1A is a direct result of players not being compensated correctly for
their value. According to the NCPA, average football players in Division 1A are worth
$120,000 a year (Huma, Staurowsky, p4, 2011). Athletic scholarships only cover tuition
which is about $21,000 a year on average. So Illicit payments and gifts provided for
student-athletes adjust to close the gap on what players are worth.
Black markets wouldn’t have a place in college football if athletes were rightfully
compensated. Players who are valued to be worth over $ 100,000 have to practice,
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play, and study hard to earn a scholarship that is below what the student-athlete
provides to the university or college.
Reggie Bush, a star football player at the University of Southern California had a
successful college career. Bush had to overcome living in a low income and a single
parent home. After his college career, he was found to have taken illicit payments and
gifts while he was playing football in college. Why do College football players like Bush,
take payment/gifts even though they are offered an athletic scholarship to pay for their
entire tuition? Well as we know now college players in Division1A football have the
ability to attract large markets and cause a tremendous inflow of revenues. Reggie Bush
gets offered payments because there is a value in his talents. Math students don’t get
offered money to solve a math question because they don’t do it in front of a stadium
with corporate sponsors or on television. Americans love to watch Division 1A football
and winning is solving the problem so when players get offered money it’s because of
what value student athletes have.
This is no different than when the prohibition outlawed alcohol yet the demand
was there and mobster provided the alcohol. In this situation alcohol is comes in form of
cash payments or gifts like cars or jewelry. The mobsters take the role as boosters,
fellow alumni or assistant coaches. Prohibition failed and not being able to compensate
football players is failing. The need for reform is needed to stop black markets from
taking control of the needed adjustments
The actual students who produce the main attraction are under compensated
even with a full athletic scholarship. The NCAA and the Universities takes revenue in
22
from commercial sponsors and advertisement. While Student-athletes scholarships
match closely to federal poverty levels (Huma, Staurowsky, p4, 2011). Factors like
television revenue, large stadiums, practice facilities, and high profiled coaches has
made college football a billion dollar industry that compensated the NCAA, College
Football, coaches, and athletic directors. NCAA can adjust to the rules in place to make
it fair for student-athletes’ talents not be undervalued and exploited.
Ch.2 Changes to Reduce Disparity
College football in Division 1A can be adjusted to help benefit the culture and
state of what college football is now. The landscape in Division 1A football has several
dilemmas that can be addressed in several different ways. Student-athletes are the
main source of production and it’s evident that their compensation needs to go farther
than a renewable one year athletic scholarship. Multi-year scholarships are a quick way
to help benefit the student-athlete and insure a college education. Stipends to grant the
actual cost of college needs to be looked at since mist college scholarships fall under
federal poverty line (Huma, Staurowsky, p4, 2011). Restrictions on student- athletes
should be lifted. The NFL should make it possible for students to enter the professional
market before their junior year in college. Student-athlete should be able to market their
talents and profit from them accordingly. The recruitment practices must be adjusted to
provide future students with all disclosed information about individual schools and their
academic policies before choosing their future college.
23
The NCAA and the NFL have orchestrated a artificial minor league farm through
the colleges in order for an athlete to become a potential NFL candidate. The NFL
restricts the opportunity of athletes to apply for the NFL after and athlete has been out
of high school for 3 years (Sack, p174, 2008). No other sport has such loopholes to
become a professional. Especially since such a small percentage of players can
become a professional strictly out of high school in any sport. The recruiting practices
need to be changed as well. Our universities should make it clear to future prospects of
what an athletic scholarship consist of by having a full disclosure provided. Minor
leagues farm systems separate from schools in football should be assembled. The
theory he is that by instituting a paid minor league system for football, Universities can
truly attract true students who see a priority in education. There is no place for
commercialism in an amateur setting like a university.
Amendments to the Athletic scholarship
It’s important that we restructure the way we compensate our student athletes in
division 1A football. The NCAA has benefited from the revenue streams it brings in.
Television deals, Corporate Advertising, Sponsorship, Memorabilia, and video game
royalties are just a few means. Student-athletes can get a share of that revenue. Let’s
make it possible for Student–athletes to be financially stable in D1 Football. Athletes
should have an athletic scholarship for several years that will allow students-athletes to
graduate without having to worry about getting injured and losing their chance to get an
education. Multiple year scholarship can levy out the amount of physical demanding
hours needed in the field and in the classrooms. This also eliminates the discretion of a
24
coach who renews the grants of student-athletes’ scholarship. Academics should decide
whether an athletic scholarship is granted not a coaches discretion (p.6 2002, Getz).
Stipends
Several schools in Division 1A fail to cover the incidental cost with a full athletic
scholarship. The research done by the National Collegic Players Association (NCPA)
was able to come up with the revenue produced by college football programs in top
ranking schools. The NCPA used the NFL and the players association’s bargaining
agreement to divide the revenue and value of each team in college football. As a result
the NCPA was able to show that an athletic scholarship was valued less than federal
poverty line in high ranking schools. The incidental cost of traveling home or doing
laundry can be reimbursed by the NCAA or the individual schools themselves. Currently
most kids fall under the Federal poverty lines that receive financial aid through an
athletic scholarship. Athletic scholarship can be adjusted to cover incident costs.
(Huma, Stauwarksy, p16, 2011)
Scholarship Shortfall
Nationally
Ranked
Division 1A
Schools
Team Market Value
NFL/NFLPA Mock)
Ind. Federal
poverty
Ind. scholarship
shortfall
Team Scholarship
Shortfall
1 Texas $513,922.00 -$778.00 -$3,624.00 -$308,040.00
2 Alabama $393,251.00 -$684.00 -$2,475.00 -$210,375.00
3 Georgia $387,528.00 -$2,430.00 -$1,510.00 -$128,350.00
4 Penn State $384,082.00 -$1,836.00 -$3,924.00 -$333,540.00
5 LSU $376,485.00 -$2,680.00 -$2,870.00 -$243,950.00
6 Florida $375,916.00 -$2,250.00 -$3,190.00 -$271,150.00
7 Auburn $361,949.00 -$1,260.00 -$2,510.00 -$213,350.00
8 Notre Dame $351,010.00 -$20.00 -$1,500.00 -$127,500.00
9 Ohio State $348,750.00 -$726.00 -$4,716.00 -$400,860.00
10 Michigan $345,683.00 -$1,698.00 -$2,090.00 -$177,650.00
25
Amendments to the NCAA
The age long myth of being an amateur in college football only benefits the
NCAA and the universities. Student-athletes should have the right to profit on their own
self-image. These young men also deserve to have health compensation readily
available in every school even for serious injuries like death or becoming paralyzed.
Kent Waldrep is the primary example of such tragedy. Waldrep was a star player for
TCU when he suffered a life altering injury during a college football game. As a result he
became paralyzed. The NCAA failed to compensate Waldrep on the grounds that he is
an amateur player and he couldn’t receive any benefits because it would go against the
amateur code (Sack, p149, 2008). The players in college should be able to profit on
their own commercial opportunity. The Olympic committee did so in the 1970’s and it
didn’t harm the Olympics or its overall view. As a matter a fact it only grew with the
exposure. Students can cash in on the benefits of college sports and its commercial
advertising If graduation is met. It would only be fair to both parties. If a player wishes to
sell himself he should also responsible for being a good role model and graduating as
part of the clause for accepting sponsorships. After all the purpose of school is to learn
an hopefully have the opportunity to graduate in a certain field of study.
26
NFL eligibility
Student-athletes need to a better health coverage plan. The NCAA has no
obligation to help student-athletes with devastating injuries from college football.
Several players in the past have become paralyzed or even losing a life. In both cases
the NCAA is partially liable and covering death expenses up to 25,000 and medical bills
for injuries only for a certain time. It’s time that athletes have full coverage for serious
injuries. There shouldn’t be anything to stop a player from being aided for their injuries
caused in a school program. The NCAA and schools make excessive revenue through
television and apparel contracts. It’s time that student-athletes have the full benefit of all
their injuries covered.
Accounting adjustments
An accurate way of showing expenses and revenue has to be set up for
accounting practices in universities (Zimbalist, p149, 1999). We have to have a uniform
way for accounting measures in schools. Universities are free willed to come up with a
net income. For instance a coaches’ salary can be place as an athletic or academic
expense. The right for a player to enter the NFL out of high school should be accepted.
This clause is basically unused since the level of maturity and athleticism is far too great
for a player of such young age to accomplish. By allowing a player to test the market
would at least give him the option of going professional and not waste time in college.
Professional football shouldn’t restrict who can enter the league just because of age.
Young adults can enter the Army out of high school and be at a higher risk than being
eligible to enter the Professional football league. The combines are the true test to
27
prove a players conditioning mentally and physically amongst peers to qualify as a
professional athlete worthy of the NFL. Why should the NCAA restrict the limits of
student-athletes in “free” country? This three-year window needs to be closed; players
who think they have the skills should be able to prove themselves and not have to
waste their time in college if they don’t wish to.
The proposal of closing the gap on what college players are worth and receive in
their athletic scholarship is clearly in need of change. With the great television revenue
that floods the NCAA we can help student receive extra money for normal everyday
needs like laundry and food. Basically an expense account would allow the players to
use for any needs. They are some alternatives for change varies from adjustments to
eradications. The athletic scholarship has to be adjusted to accommodate accordingly
for athletes. Closing the gap on what athletes are missing out, as a part of an athletic
scholarship is necessary. Adjustment to the injury clause should make it possible for
players on scholarships to finish their education.
Recruiting
The need to disclose all medical information and athletic scholarships renewals
needs to be fully disclosed and be understood by future college athletes. Recruited
athletes sometimes aren’t fully disclosed of what they are entitled when choosing a
prospective college. Usually recruiters try to sell them a name or publicity but lack to
inform the young adults on policies concerning health and scholarship renewals.
28
Minor Leagues instead of NCAA
A great way to resolve the ambiguity of college and professional football in
America is by creating a minor league system. In sports like hockey and baseball young
athletes can chose to go this route after high school if college isn’t an option they want
to pursue (p.5, 2002, Getz). The NFL has to start taking in their own minor league farms
and stop using the academic system as a way to breed their future players. College
football shouldn’t hide behind schools. The money that college football brings with
commercialism only benefits the NCAA and uses the athlete’s talents to fund large
untaxed revenues (p6, 2002, Getz). The NFL needs to improve by taking the burden off
college football and be held accountable by creating a minor league system. Football
should have the right to have farm systems created for those who have a clear path on
what they wish to d .Universities shouldn’t be held accountable for breeding football
players at the expense of other potential students. There is no place for
commercialism in college football when the priority is on academics
Ch3. The Consequences intended and unintended incentives
It’s evident that Division 1A football needs to reform regulations to adjust the
compensation for Student-athletes. These reforms can have several intended and
unintended consequences. The concern to reduce corruption and have college sports
operate with academic value can be a hard task. Schools in Division 1A football
programs who offer compensation to student-athletes beyond the athletic scholarship
have to expect several outcomes.
29
Multi-Year Scholarships
Closing the gap in disparity for student-athletes in Division 1A with multiple year
athletic scholarships can benefit them. Multiple-year scholarships can improve the
graduation rate of student-athletes in Division 1A. By allowing students-athletes to
increase graduation rates schools and the NCAA send a clear message that graduation
is important and that academics do come first. Our current model of one year renewable
scholarships doesn’t emphasize academics. Instead student-athletes have to perform to
renew their athletic scholarships to validate their education. By having a multiple year
scholarship schools can also reap the fruitful benefits of having a talented player in
school their entire college career. This improves the image and successfulness of a
school. This new multi-year scholarship can reduce the power of a head football coach.
Several times a new coach takes over and the existing football class and might not
renew an athletic scholarship to an existing student in order to make way for new
recruits. With a multiple year scholarship, student- athletes are able to stay in school
without the coaches’ discretion.
Multi-year scholarships can have some unintended results. With a guaranteed
multi-year scholarship schools would have to give higher academic standards to those
students in order to ensure that their academics are being honored. Students might
have to have a higher grade point average. This would cause the students to cut back
on the time spent on football and more on academics. Large schools in Division 1A
football wouldn’t have a hard time offering students multi-year scholarships. Yet, the
smaller Division 1A football programs would struggle trying to keep up with the larger
30
schools since they don’t have such a large revenue pool for multi-year scholarships.
This would give larger schools an advantage to recruit. Ultimately a new division within
1A might emerge to distinguish the upper class within Division 1A football. A multi-year
scholarship has several positive intensions, but some schools may not benefit from
such proposals
Stipends
The incidental cost of traveling home or doing laundry can be reimbursed by the
NCAA or the individual schools themselves. The intended result for stipends makes
sense. Student-athletes are reimbursed expenses not covered by an athletic
scholarship. By offering a stipend that provides a source for incidental expense,
students-athletes can lower their risk of hazards being corrupted by like illicit gifts and
cash payments. Division 1A would benefit from stipends because it would reduce risks
that can jeopardize their football programs and avoid strong sanctions. This change
would create a better image for Division 1A football.
Conversely, stipends could also have a dreadful effect on college football.
Prosperous universities like Ohio State and Alabama won’t have a hard time providing a
stipend since they generate a revenue surplus. Yet, schools who don’t possess great
financial means might find this added expense to be a burden. . Larger FBS
(Division1A) schools would also have a comparative advantage on future recruits.
Yes, stipends can help close the gap between student athletes’ real value and
what they have been granted. However schools that don’t have a successful football
31
team are at a disadvantage in relation to large profitable football programs. Recruiting
would also be unbalanced since wealthier programs are able to provide stipends while
much smaller revenue-producing schools would struggle to meet such requirements.
Since the access to a stipend might be hard for some unprofitable division 1A schools, a
greater division might derive to separate the division 1A Schools who can afford the
stipend for student-athletes.
The NCAA recently passed a bylaw to give schools the options of stipends in
addition to their full athletic scholarship. Certain conferences have petition against this
(Infinite, p1, 2012). This stipend like the Multi-year scholarships does give a positive
incentive for the student-athlete to remain in school and graduate. The stipend also
closes the gap between an athletic scholarship and the real cost to attend college. Yet,
this new stipend possesses and added expense for Division 1A college football.
Generally the smaller programs would have a hard time offering such incentive for
athletes. Again, only the larger schools could handle this added expense. Smaller
division 1A school’s would not offer such package or would have to cut back in other
programs to accommodate this added expense.
32
Health Plan consequences
The full health compensation program in place for any type of injury is going to
have strong consequences. Clearly student-athletes can feel much better about playing
College football when schools have securely established a compensation program that
will cover any range of injury during college. Consequently schools will create a better
image for their athletic programs if they can cover the cost of life-changing injuries like
those of Kent Waldrep. Families of those student-athletes who suffer serious injuries
would feel better knowing they don’t have to absorb the full burden of such a tragic
event.
This extensive health coverage would come at a serious cost which is
unintended consequence. Providing full health-care compensation would entail schools
having allocated an expense devoted to such injuries. An insurance company needs to
be established to cover such injury. This added service would mean having an advocate
to represent the players. A players’ union would be created for the benefits of the
student-athletes. Substituting employers involved which in this case might come in a
shape of a school or university.
Olympic Amateur model
Student-athletes can benefit from the Olympic amateur model. This model allows
athletes access to commercial free markets. Currently student-athletes are being bribed
by illicit payments and gifts for their performance and market value illegally. By
legalizing the marketability of a college athlete, black markets would be abolished.
33
Players can now make honest wage without having to bear the burden of ruining the
school image or imposing harm to football programs through sanctions. In order for
players to cash in on profits made through college it would only be fair to graduate from
that institution. Students still have to honor the fact that universities are a place of
education. It would only make sense for players to graduate to profit from any benefits
made during college. As a way to show good examples for future players who also wish
to retain and education and profit form their talents in a free market.
The unintended result of legalizing the commercial opportunities for players in
division 1A can be drastic. Schools would have to find a way to pay students out upon
graduation. And a set GPA would have to be met. Guidelines would have to be met for
conduct in order to receive full payment. The scholarship granting for student-athletes
would drastically be altered for students. Who are able to make money and are no
longer in need of financial aid. The NCAA would probably take on a new role or be
abolished all together since players can now market themselves legally. Finally would
players who belong to schools who have more exposure to television have an
advantage of landing large commercial deals? Smaller schools with less exposure
would be at a disadvantage to lure in high profile players since larger school already
have a marketability. Should players who were exposed in video games and had
memorabilia sold under their college be reimbursed even though they haven’t been a
part of college sports when a new law has been in place?
34
Minor League
Black markets wouldn’t have a place in college football if athletes were rightfully
compensated. Players who are valued to be worth over $ 100,000 have to practice,
play, and study hard to earn a scholarship that is below what the student-athlete
provides to the university or college.
Having a minor league farm system would result in developing the young players
in football just as they do in baseball or Hockey. A system can help reduce the
exploitation that some student-athletes and critics believe college sport posse. B y
having a farm system Players can devote their entire energy towards Football. Baseball,
Hockey and Golf are all able to operate these minor league systems without disrupting
classrooms since multiple year scholarships would be readily available. Since smaller
schools might be at a disadvantage, a cap on the number of multiple year scholarships
might have to be set. Multiple year scholarship could definitely have a positive impact
on the academic value that a university has to offer buy providing the means to
graduate. Yet, it can pose some difficult obstacle since players might cause injuries that
can jeopardize their athletic scholarship and hire standards of academic performance
might also be a requirement
Yet, Colleges would have a devastating loss to the control since they wouldn’t
benefit from players talents since they would have a place in the minor leagues instead
of the college stadium. This would hurt Ticket sales and other revenue producing
entities that watch college football since it has such a large pool of attraction.
35
Mobility into the professional league allows players to avoid college and enter the
NFL draft without going to college. If players were free to move try out into the NFL it
would make it possible for athletes who have the talent to be rightfully chosen. Players
who don’t go to the pros would obviously not enter the league. This mobility would make
it possible for talented player s to be actually compensated for their talents without
having to be in college for 3 years. This would also lower their risk not being
compensated for injuries that occur during college football. Since players have benefits
in the professional league.
By having player’s mobility into the NFL it would cause an unintentional result of
several players trying to enter the NFL draft. This would remove a large portion of the
quality of players from entering college and basically playing for free under the NCAA
rules, this would have a devastating effect on the publicity of college sports since the
level of productivity on the field would be reduced since the majority of talented players
would enter the draft. It would also open the question to see if players are allowed to
enter college after they tried out for the professional league and rejected. Would that be
allowed?
36
Conclusion: College Football needs to adjust for changing time
The state of college football is in dire need to adjust the compensation of student
athletes. As we have see3n the athletic scholarship is deeply undervalued of what a
player can produce for its school. There is a large outcry by several past and present
student-athletes, coaches and athletic directors who admit that the system in place is
flawed for the time s we live. It’s especially true given that the large amount of revenue
the schools and the NCAA are able to produce through several sources. It’s only fair for
players who are assembling the actual productivity to have some adjustment with their
current compensations. Surely the matter for change holds several risks. Yet most of
the adjustment is sought in good intentions to have positive results. Thomas Jefferson
advocated that every twenty years laws should be challenged and replaced to adjust to
changing times. It’s evident that our current state of college football need some change
to help benefit education and the well-being of sports.
37
Bibliography
References
Branch, T. (2011). The shame of college sports. The Atlantic, (October 2011)
Brown, R. (2011; 2011). Research note: Estimates of college football player rents.
Journal of Sports Economics, 12(2), 200-200-212. Retrieved from
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4386536?accountid=14171
COOPER, K. J. (2011). Should college athletes be paid to play? Diverse: Issues in
Higher Education, 28(10), 12-13. Retrieved from
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Dell, A. (2011). A price to PLAY: "corrupt" system in danger of collapse. Bradenton
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Huma, R., & Staurowsky, E. J. (2011). TV money windfall in big time college sports
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Kahn, L. M. (2007; 2007). Markets: Cartel behavior and amateurism in college sports.
Journal of Economic Perspectives, 21(1), 209-209-226. Retrieved from
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McLaughlin, J. E. (2009). Book review: Counterfeit amateurs: An Athlete’s journey
through the sixties to the age of academic capitalism, edited by Allen Sack,
university park, PA: The Pennsylvania state university press, 2008. xvi + 200 pp.
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MESLEY, W. (2011). A growing number of critics say U.S. college athletes are being
blatantly exploited. National (CBC Television), Retrieved from
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Miller, R. K., & Washington, K. (2011). Chapter 2: Top sports cities. In (pp. 27-35)
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Should NCAA Adjust Division1A ollege football regulation_Cervantes Senior Thesis 5.2012

  • 1. 1 The Sports Economic Disparity “Should NCAA adjust Division1A college football regulation for Student -Athletes?” By Esteban Cervantes Submitted to the Board of Study in Economics School of Social Sciences in partial fulfillment of the requirements for the degree of Bachelor of Arts Purchase College State University of New York May 2012 Accepted: Sponsor: S. Ikeda Second Reader: S. O’Cleireacain
  • 2. 2 Table of Contents Introduction: Disparity in Division1A Football p5 Ch.1 Reasons why Division 1A college football has Disparity: p8 A. Financial Perspective: 1. Student-Athletes generate top revenues for amateur college football. 2. Scholarships don’t compensate students-athletes for their marginal productivity equal B. NCAA’S Amateur Code: 1. Restricts Student-Athletes from entering the Professional league 2. The amateur code limits Student -Athletes to maximize their potential revenue in college football. C. Coaches’ Salaries: 1. Coaches benefit full compensation for running an amateur program with overwhelming compensation packages. D. Student –Athlete Dilemma: 1. Student athletes don’t have the same performance as traditional students do because of the amount of practice and class work. 2. The graduation rate of Student Athletes shows that student athletes don’t graduate at the same rate as regular student. 3. Student athletes don’t receive the proper benefits for serious football injuries E. The Professional recruitments 1. Universities don’t fully disclose student- athletes the information when recruiting F. Black market for Student –Athletes: 1. Student –athletes since student athletes have a restriction of what revenue they can possess, black markets emerge to create incentives for performance and eligibility.
  • 3. 3 Ch. 2 What changes can be done to reduce the disparity in Division 1A football? p22 A. Amendments to the Athletic scholarship 1. Make it possible for student Athletes to receive financial aid for several years 2. Stipends to cover full cost of attendance B. Amendments to the NCAA 1. Provide better health compensation packages for student athletes injuries 2. Allow student athletes to receive endorsements while in college to a moderate amount. 3. Reform accounting practice for accurate revenues and expenses for athletic programs. 4. Allow Student athletes to be eligible for the professional leagues after a single season. C. Creation of Minor leagues for Football 1. Minor leagues would help facilitate the players who want to focus on football and not have to juggle school and regulations Ch3. The Consequences intended and unintended incentives p29 A. Multiple year scholarships 1. Student -athletes would have a higher ability to graduate 2. Higher academic standard for multiple year scholarships 3. Stipends would cover the cost to attend college and diminish black market 4. Small Division1A School’s would struggle to offer stipends B. Amendments to Amateur Status 1. health care compensation to cover football injuries 2. distribution of wealth to other programs would be cut with added expense 3. .Olympic model amateurism would diminish black markets 4. NCAA would be useless because of amateurism and would imply professional ism in college sports
  • 4. 4 C. Minor League 1. Student-athletes won’t have a black market at risk to jeopardizing university programs since they can be paid in a minor league. 2. Quality of talent would be restricted in college football and the NCAA would be obsolete D. Mobility into the Professional league 1. By removing barriers from prospective players into the professional leagues allows them to maximize their profits without having to enter the amateur status of college football 2. The NCAA will not have to police schools for violations since players have the ability to become pro without having to stay in college. Therefore schools can police their own programs. Conclusion: College Football needs to adjust for changing time p37 Should NCAA adjust Division 1A college football compensation for Student –Athletes?
  • 5. 5 Introduction: Football is one of the most popular sports in America. The high level of competitiveness has blurred college and professional football. In college the game is a pastime in which education is the priority. Football in both cases is highly competitive where winning is the ultimate goal. The Football Bowl Subdivision (FBS) or Division 1A continues to grow every year along with the demand for winning. Student-athletes in Division 1A have a tougher schedule than the average student in order to have success on the field and in the classroom. The work load is more difficult than a professional athlete since they have to tie in academic work not their regime. Football has benefited college in a tremendous way. Success on the football field has a direct impact on the number of enrollments. In the early stages of college football, schools used their athletic football programs to attract student enrollment. The University of Chicago used a winning football program to attract students (Sack, Staurowsky, p20, 1998). Universities do a great job of advertising their schools through the exposure of athletic programs especially college football. The National College Athletic Association (NCAA) oversees the integrity of universities and student-athletes. Athletic Scholarships provide aid to recruit students and help fund a college education. The NCAA purpose is to “maintain intercollegiate athletics as an integral part of the educational program. The NCAA is part of the student body and, retains a clear line of demarcation between intercollegiate athletics and professional sports” (NCAA bylaws 1.3.1). However, critics argue that NCAA gains
  • 6. 6 from players’ talents and its control on student-athletes is compared to a “Cartel” (Kahn, p211, 2007). The thesis will look into Division 1A football and identify disparities that should be addressed for student-athletes. By identifying disparities we can examine some proposal methods to adjust. Yet, Intended or unintended consequence can arise from methods used to adjust disparity for student athletes. First, should Division 1A college football adjust athletic scholarships in college football? Studies show athletic scholarship for high-ranking football schools fall about $2000 below the nation’s poverty line (Huma, Stauwarksy, p4, 2011). For the most part athletic scholarships are given to families of low income. Student-Athletes in college football for Division 1A are unique because they bring top revenue for colleges. The scholarships granted for athletics fall short of their value. Second, The NCAA and the NFL minimize the mobility for student athletes to explore their athletic options. The players have to be out of high school for at least 3 years before being able to play at the professional football level. In other sports like baseball all athletes can opt into the professional league after attending college for a single year. The NCAA also establishes an Amateur code. This code limits athletes from any personal gains during their college careers. In sports like Baseball and Hockey players have the option of going into minor leagues after high school without limits. Should football players have similar options that basketball or baseball players do coming out of high school? Universities place a great deal of importance on acquiring the right football coach. Coaches in high-ranking Football schools like
  • 7. 7 Alabama, Louisiana State and Ohio State have a great compensation package. This is interesting because it reflects on the importance of a colleges’ football program. Is it fair that college coaches have such a high value and can move freely compared to a student athlete even though the student body makes most of the production? Fourth, Student-athletes are expected to perform academically. Yet their schedules consist of practices, traveling, and games that consume a large part of their time. Baseball and hockey players in minor leagues don’t have to worry about attending classes because their focus is on harnessing their craft. . Should the NCCA make it possible for student athletes to balance out their studies and athletic responsibilities without having to overwhelm a student with their education and football program? Fifth, illicit payments and gifts have surge over the past recent years creating what most people refer to as black markets. Scandals have been publicly exposed where students take payments for performance or a result of performance on the field. It’s interesting that players take money or gifts even though they have an athletic scholarship that covers for their tuition. Why are amateur athletes taking payments that are illegal in College football especially in high-ranking football programs? College football in Division 1A can be adjusted to help benefit the culture and state of what college football is now. Since student athletes are going to be in college for at least 3 years they should have the chance to graduate and receive an education. A multiple year athletic scholarships could allow student athletes to finish college. Also a college football student athlete shouldn’t have to worry about money. They should worry
  • 8. 8 about school work and playing football. The NCAA recently passed a bylaw to give schools the options of stipends in addition to their full athletic scholarship. Certain conferences have petitioned against it (Infinite, p1, 2012). By having an allowance student athletes wouldn’t have to take in illicit payments. Having multiple years athletic scholarships would also secure a student to graduation if an injury jeopardized his athletic status. The landscape in Division 1A football has several dilemmas that need to be addressed. An athlete should have the choice of becoming a professional athlete if he has the talent or choosing to go to college at his own discretion. The NCAA and the NFL have orchestrated a minor league farm through the colleges in order for an athlete to become a professional. No other sport has such loopholes to become a professional. Especially since such a small percentage of players can become a professional strictly out of high school in any sport Ch1. The Financial Perspective College football players need to have a better compensation than the current model offers. The NCAA and large school universities have made revenue through Television contracts, corporate advertising in stadiums, apparel sponsored equipment, booster clubs, and video game revenue royalties. There is a large source of revenue that penetrates through college football in Division 1A. For example, The PAC 12 Conference has a TV contract that would bring $150 million dollars in revenue just to that conference alone (Huma, Staurowsky, p5, 2011). College football brings Division
  • 9. 9 1A large revenue that can pay for lucrative coaching contracts and lavish stadiums. Yet the players themselves who have a rigorous practice and class regimen have nothing but an undervalued athletic scholarship as compensation that doesn’t reflect the actual cost to attend. The average tuition for a college education is $12,000 and 31,000 depending on private or public schools (Sack, p177, 2008). Currently college football programs can have a roster of 85 players on the team. An average scholarship of $21,500 between public and private school total money would be $1.8 million dollars, Television deals excessed 1 billion dollars in revenue for the 2009-2010 football season (Huma & Staurkowsky, p1, 2011), and the fact of the matter is that student-athletes bring in large revenues to schools. The compensation to match those revenues is clearly undervalued and creates a favorable workforce for college schools and the NCAA. There is a $4.2million dollar difference on average between the value placed on student athlete scholarships and profits in Division 1A college football. This financial gap shows the lack of compensation student-athletes has even with scholarships in placed to cover room and board. The marginal college player salary would be $121,048 using the data provided by the NCPA research (Huma, Staurowsky, p4, 2011).
  • 10. 10 NCAA AND Conferences’ TV Revenue 2009 Entity Total Revenue Per Year New Revenue Per Year Date of Negotiation Contract Length Networks ACC $155,000,000.00 $88,000,000.00 2011 12 years ESPN Big East $0.00 $0.00 TBA TBA TBA Big Ten $252,000,000.00 $146,000,000.00 2007 10-25 YEARS ESPN,BTN Big 12 $150,000,000.00 $97,000,000.00 2008/2012 8-13 years ESPN,FOX Pac-12 $250,000,000.00 $190,000,000.00 2012 12 years ESPN,FOX SEC $205,000,000.00 $145,000,000.00 2009 15 years ESPN,CBS NCAA $770,000,000.00 $136,000,000.00 2011 14 years CBS,TURNER Total $1,800,000,000.00 $784,000,000.00
  • 11. 11 NCAA’s Amateur Code In 1905, the NCAA was created as an attempt to police the amateur athletic programs across the nation and to reduce the injuries at that time (Sack, Staurowsky, p11, 1998). Since then, violence still plagues the college football but fatalities are less prevalent. Improvements on helmets and other equipment along with better tackling techniques have reduced violence but the athletic monitoring is still prevalent. As the game of football grew, the NCAA power has become discriminating. The establishment of the NCAA was built on the premise to maintain the amateur integrity in college football. According to the NCAA, playing college football was meant for recreational purpose and to stay fit. The NCAA primarily compensates Student-athletes through an athletic scholarship that covers their basic tuition for college. In theory the trade off to play football at a university for an athletic scholarship is fair. The way in which the NCAA governs the athletic lives of student is unequal and only benefits the schools and not the individual athletes. The only way to have a chance at a lucrative deal in the professional league is to follow the rules and regulations placed by the NCAA. Talented young athletes don’t have the freedom of leaving college to enter the pros unless they have been out of high school for at least 3 years. The NCAA clearly uses its power to “lease” players’ abilities and force them into its college athletic system if they wish to pursue a professional career. This makes it impossible for talented individuals who want to enter the professional league. By forcing talented individuals to enter college sports, it reduces stipends athletes can earn. The NCAA should allow the student- athletes that didn’t actually want to attend college a chance to
  • 12. 12 try out for the professional leagues. This opportunity will allow athletes the preference to attend school or try to enter the professional workforce without the NCAA choosing for them. Once a student enters college to play football, the NCAA controls students’ lives and unequal compensation becomes prevalent. The NCAA’S amateur status prevents the player from maximizing his potential revenue in college. The NCAA uses the players’ talents to fill its stadiums and bring high television exposure. Hence, the NCAA is able to reap the benefits from football for three years while student athletes conform to the standards and laws placed on them in college. The NCAA still tries to preserve its long-standing views on amateur football. The NCAA yields the production of young adults through its amateur status by preventing athletes from being compensated. As the game evolved the NCAA’s tremendous power and authority became overwhelming for its members. Today the NCAA uses the amateur status to bring in revenue and prestige to schools that is unequally compensated to the student athletes. It’s Important to understand that the NCAA is operated as a professional entity that tries to justify an amateur sport like football. The game of football is a big attraction and NCAA makes a profit on this through several sources. Yet by trying to preserve students from getting compensated to play, black markets are created for the student athletes playing the game.
  • 13. 13 Coaches’ compensations The economic disparity in college football can be shown clearly by high profile coaches in an amateur sport like college football. Is it right for a professional coach to teach amateur football players? It’s clear that when a school hires a coach from the NFL to run the football program in college the emphasis is clearly on sports. Coaches bring in a professional agenda in order to develop the best chance of competing at a high level much similar to the pros. The average salary for head coaches in the NFL is about 2 million dollars a year (NFLsalaries.org). One can easily mistake a college coach for a professional NFL coach if you were to quickly look at their paycheck. Essentially what this shows is that a university is willing to treat the coaching position like that of a professional while he still doesn’t compensate the players for their true value in the production. Coaches are heavily rewarded with several incentives to win. Yet students have to practice, stay academically eligible, and not take illegal payments while the coaches enjoy the benefits. Several high profile coaches benefit from running a college football program. Nick Saban left his position as the head football coach of the Miami Dolphins. Saban currently runs the football program at the University of Alabama. Alabama University pays him $4million a year for 8 years. He also receives bonuses for bowl game victories (Thornton, p7, 2011). Football coaches make a remarkable amount of revenue in college football sometimes more than what they can make in the Pros.
  • 14. 14 Division 1A coaches can have higher salaries than tenured professors. Coaches in college football receive a base salary plus incentives from apparel endorsements. It’s not surprising that a university president can earn less than a football coach of the same campus. Football coaches in D1 football make figures similar to the NFL, nearly a million dollars in salary. The figure makes a coaches salary 9 times greater than a full time average professor (Thornton, p8, 2011). The value is clearly placed on coaches instead of our professors especially when the coaches make figures that are ridiculously comparable to the Pros. Today the coaches in a division 1A football programs have extra revenue extras. Memberships at country clubs, free expense accounts, use of vehicle, and radio and TV exposure payments are all just some of the underlying perks that come with the job (Zimbalist, p81, 1999). In high ranking athletic programs coaches and schools are targeted by sponsors advertise logos worn by on student-athletes uniforms (Zimbalist, p137, 1999). Of course coaches have a suitable compensation deal for this and student at- athletes have nothing to gain from wearing logos. Thus a player walks a rigid path to balance out team practice and class work. The payoff for most student athletes is that they can survive three years of college thanks to the help of their coach and perform in games and practice that can catapult them into the pros. So in essence a professor might have a potential big time salary player in class all without finishing college. Consequently, college football is a stepping- stone for players of high caliber who have little intention of pursuing a degree and
  • 15. 15 graduating on time. What the school does is solicit the classrooms for the student athlete. $0 $2 $3 $5 $6 Jim Grobe Gary Pinkel Bob Stoops Mack Brown Jim Tressel Kirk Ferentz Les Miles Nick Saban Bobby Petrino Urban Meyer Mark Richt Millions Top Division 1A Caoching Salaries
  • 16. 16 $0.00 $2.00 $4.00 $6.00 $8.00 Mike McCarthy Mike Shanahan Lovie Smith Ken Whisenhunt Mike Tomlin Andy Reid Bill Belichick Tom Coughlin Jack Del Rio Pete Carroll Millions Top NFL Coaching Salaries The Student -Athlete Dilemma In college, student-athletes have to juggle several different aspects of their college career. Several tasks like practice, games, travel, conditioning and academic work are all some of the few obstacles a student athlete endures. This task becomes difficult when you have to keep a high level GPA if a scholarship finances a college career. Students also have the burden of dealing with homework and hard practice sessions in order to be ready for game day. There’s no question that the stakes in Division 1A college football are much higher. A school’s reputation is basically represented on the field and televised throughout the nation. An average student- Athlete bears a heavier workload than the traditional student. The responsibility to
  • 17. 17 manage time to practice, games, and conform to a grade average can be strenuous. Football coach is able to grant athletic scholarship based on athletic ability and is the key player in allowing athletes to renew their scholarship. Simultaneously they have to stay eligible by performing in the classroom as well Student athletes are expected to perform above par to keep their place in the classroom and in the field. Athletic scholarship demands a high quality of athletic ability. Most players have a hard time juggling the demands of coaches’ expectations on the field and what professors want in the classrooms. Ultimately it translates into countless hours of studying and practicing which can deprive an athlete mentally and physically. Yet they have to follow and obey the coaches’ demands and classroom requests for student athletes. Failure to comply can lead to a student losing his scholarship. The athlete can also be ineligible by not studying enough for the classrooms. A study done by Dr. Southall of the University of North Carolina found that Football players in Division 1A don’t graduate at the same rates as the regular full time students (Southall, p1, 2011).One of the more unreasonable disparities that exist in College sport is that a player can lose his athletic scholarship and fail to finish his studies by an injury. “It is not permissible for an institution to continue a grant-in-aid past the one-year period if the recipient sustains an injury that prevents him or her from competing in intercollegiate athletics”(NCAA Bylaws 15.3.3.1.3).
  • 18. 18 There is no doubt that college football has numerous injuries. Students- athletes suffer serious injuries that the NCAA and the Universities fail to be responsible. Kent Waltrep and Fred Rensing are two student-athletes who suffered devastating injuries leaving them paralyzed (Sack, p147, 2008). Here’s a situation where NCAA doesn’t want to be held fully responsible a leaves much of the heavy burden on the student- athletes and their families. Since both players were on athletic scholarships they can receive compensation for their work on the field. Both players had to earn their athletic scholarships by keeping academic standards and athletic ability. In court, both players had the support by the judges. Court initially acknowledged that the NCAA is responsible to provide benefits for such injuries. As the NCAA appealed student- athletes were stripped of benefits for their benefits. The NCAA claims that student- athletes’ scholarships are “educational gifts rather than payment for athletic services” (Sack, p147, 2008). Student-athletes are given all the best equipment, training facilities, and training camps, to perform at their best. Yet, when a devastating injury comes as a result like that of Waltrep & Rensing, students aren’t given the best help. Division 1A needs to be aware of how much the game has evolved since it first was inducted in 1905. In this high division of football the role of a student –athlete has been amplified to the point where students become a celebrity on campus. The exposure that comes from highly televised college football games puts a student’s college education at risk. Students recognize the significance of winning but to win student-athletes have to put in the time and hard work to perfect their craft and keep an athletic scholarship.
  • 19. 19 The Professional Recruitment. Today if you’re a highly recruited high school football athlete, the likes of a Tim Tebow or Reggie Busch, the only way to make it through the pros is by attending college. Recruiters often will try to lure athletes with the promise of athletic scholarships. Yet they fail to disclose specific information on injury coverage and scholarship renewals before athletes sign away their rights to a school which will exploit the unlike basketball where players used to be able to go straight from high school to the pros. LeBron James was the last athlete to do so. Recruitment is based upon the athlete’s talent and disclosure on there future schooling like medical information and grade point average, study regimen, practice, regimen might not clearly be stated, in essence coaches and recruiters are pitching a sale for the athlete to attend In football, the NFL wants players to have at least 3 years of college under their belt in order to be eligible to enter the NFL draft (sack, p174, 2008). Players who know they are NFL bound will look at college as a minor league pit stop. Since their junior year they have the option of going straight to the pros. Once again the colleges and big time universities cash in on the star players landing on their fields for those 3 years instead of going straight to the pros and landing big time contracts and endorsement deals that would go straight to the player itself and not the schools. One can see that the chance of snatching the right athlete for a universities football program is a serious business.
  • 20. 20 These college coaching staffs have tremendous amounts of resources with the communication tolls and technology available today. Allen Sack makes a great point by stating that coaches can look up high school kids who have potential to become a big time attraction all by a click of a mouse. The process of scouting a college to play an amateur sport in which the school profits on the players talents on the field is a big business. The inequality with college recruiting is that the coaching staff of top ranking football universities can pay scouters to provide the best athletes for their schools. Yet the players themselves are only being exploited through their talents and never rewarded with the fact that they spend more than half their time on football and trying to accommodate the requirements to stay eligible as a student-athlete. Black Market The rise of illicit and gifts payments in college football has exposed the black market in division 1A is a direct result of players not being compensated correctly for their value. According to the NCPA, average football players in Division 1A are worth $120,000 a year (Huma, Staurowsky, p4, 2011). Athletic scholarships only cover tuition which is about $21,000 a year on average. So Illicit payments and gifts provided for student-athletes adjust to close the gap on what players are worth. Black markets wouldn’t have a place in college football if athletes were rightfully compensated. Players who are valued to be worth over $ 100,000 have to practice,
  • 21. 21 play, and study hard to earn a scholarship that is below what the student-athlete provides to the university or college. Reggie Bush, a star football player at the University of Southern California had a successful college career. Bush had to overcome living in a low income and a single parent home. After his college career, he was found to have taken illicit payments and gifts while he was playing football in college. Why do College football players like Bush, take payment/gifts even though they are offered an athletic scholarship to pay for their entire tuition? Well as we know now college players in Division1A football have the ability to attract large markets and cause a tremendous inflow of revenues. Reggie Bush gets offered payments because there is a value in his talents. Math students don’t get offered money to solve a math question because they don’t do it in front of a stadium with corporate sponsors or on television. Americans love to watch Division 1A football and winning is solving the problem so when players get offered money it’s because of what value student athletes have. This is no different than when the prohibition outlawed alcohol yet the demand was there and mobster provided the alcohol. In this situation alcohol is comes in form of cash payments or gifts like cars or jewelry. The mobsters take the role as boosters, fellow alumni or assistant coaches. Prohibition failed and not being able to compensate football players is failing. The need for reform is needed to stop black markets from taking control of the needed adjustments The actual students who produce the main attraction are under compensated even with a full athletic scholarship. The NCAA and the Universities takes revenue in
  • 22. 22 from commercial sponsors and advertisement. While Student-athletes scholarships match closely to federal poverty levels (Huma, Staurowsky, p4, 2011). Factors like television revenue, large stadiums, practice facilities, and high profiled coaches has made college football a billion dollar industry that compensated the NCAA, College Football, coaches, and athletic directors. NCAA can adjust to the rules in place to make it fair for student-athletes’ talents not be undervalued and exploited. Ch.2 Changes to Reduce Disparity College football in Division 1A can be adjusted to help benefit the culture and state of what college football is now. The landscape in Division 1A football has several dilemmas that can be addressed in several different ways. Student-athletes are the main source of production and it’s evident that their compensation needs to go farther than a renewable one year athletic scholarship. Multi-year scholarships are a quick way to help benefit the student-athlete and insure a college education. Stipends to grant the actual cost of college needs to be looked at since mist college scholarships fall under federal poverty line (Huma, Staurowsky, p4, 2011). Restrictions on student- athletes should be lifted. The NFL should make it possible for students to enter the professional market before their junior year in college. Student-athlete should be able to market their talents and profit from them accordingly. The recruitment practices must be adjusted to provide future students with all disclosed information about individual schools and their academic policies before choosing their future college.
  • 23. 23 The NCAA and the NFL have orchestrated a artificial minor league farm through the colleges in order for an athlete to become a potential NFL candidate. The NFL restricts the opportunity of athletes to apply for the NFL after and athlete has been out of high school for 3 years (Sack, p174, 2008). No other sport has such loopholes to become a professional. Especially since such a small percentage of players can become a professional strictly out of high school in any sport. The recruiting practices need to be changed as well. Our universities should make it clear to future prospects of what an athletic scholarship consist of by having a full disclosure provided. Minor leagues farm systems separate from schools in football should be assembled. The theory he is that by instituting a paid minor league system for football, Universities can truly attract true students who see a priority in education. There is no place for commercialism in an amateur setting like a university. Amendments to the Athletic scholarship It’s important that we restructure the way we compensate our student athletes in division 1A football. The NCAA has benefited from the revenue streams it brings in. Television deals, Corporate Advertising, Sponsorship, Memorabilia, and video game royalties are just a few means. Student-athletes can get a share of that revenue. Let’s make it possible for Student–athletes to be financially stable in D1 Football. Athletes should have an athletic scholarship for several years that will allow students-athletes to graduate without having to worry about getting injured and losing their chance to get an education. Multiple year scholarship can levy out the amount of physical demanding hours needed in the field and in the classrooms. This also eliminates the discretion of a
  • 24. 24 coach who renews the grants of student-athletes’ scholarship. Academics should decide whether an athletic scholarship is granted not a coaches discretion (p.6 2002, Getz). Stipends Several schools in Division 1A fail to cover the incidental cost with a full athletic scholarship. The research done by the National Collegic Players Association (NCPA) was able to come up with the revenue produced by college football programs in top ranking schools. The NCPA used the NFL and the players association’s bargaining agreement to divide the revenue and value of each team in college football. As a result the NCPA was able to show that an athletic scholarship was valued less than federal poverty line in high ranking schools. The incidental cost of traveling home or doing laundry can be reimbursed by the NCAA or the individual schools themselves. Currently most kids fall under the Federal poverty lines that receive financial aid through an athletic scholarship. Athletic scholarship can be adjusted to cover incident costs. (Huma, Stauwarksy, p16, 2011) Scholarship Shortfall Nationally Ranked Division 1A Schools Team Market Value NFL/NFLPA Mock) Ind. Federal poverty Ind. scholarship shortfall Team Scholarship Shortfall 1 Texas $513,922.00 -$778.00 -$3,624.00 -$308,040.00 2 Alabama $393,251.00 -$684.00 -$2,475.00 -$210,375.00 3 Georgia $387,528.00 -$2,430.00 -$1,510.00 -$128,350.00 4 Penn State $384,082.00 -$1,836.00 -$3,924.00 -$333,540.00 5 LSU $376,485.00 -$2,680.00 -$2,870.00 -$243,950.00 6 Florida $375,916.00 -$2,250.00 -$3,190.00 -$271,150.00 7 Auburn $361,949.00 -$1,260.00 -$2,510.00 -$213,350.00 8 Notre Dame $351,010.00 -$20.00 -$1,500.00 -$127,500.00 9 Ohio State $348,750.00 -$726.00 -$4,716.00 -$400,860.00 10 Michigan $345,683.00 -$1,698.00 -$2,090.00 -$177,650.00
  • 25. 25 Amendments to the NCAA The age long myth of being an amateur in college football only benefits the NCAA and the universities. Student-athletes should have the right to profit on their own self-image. These young men also deserve to have health compensation readily available in every school even for serious injuries like death or becoming paralyzed. Kent Waldrep is the primary example of such tragedy. Waldrep was a star player for TCU when he suffered a life altering injury during a college football game. As a result he became paralyzed. The NCAA failed to compensate Waldrep on the grounds that he is an amateur player and he couldn’t receive any benefits because it would go against the amateur code (Sack, p149, 2008). The players in college should be able to profit on their own commercial opportunity. The Olympic committee did so in the 1970’s and it didn’t harm the Olympics or its overall view. As a matter a fact it only grew with the exposure. Students can cash in on the benefits of college sports and its commercial advertising If graduation is met. It would only be fair to both parties. If a player wishes to sell himself he should also responsible for being a good role model and graduating as part of the clause for accepting sponsorships. After all the purpose of school is to learn an hopefully have the opportunity to graduate in a certain field of study.
  • 26. 26 NFL eligibility Student-athletes need to a better health coverage plan. The NCAA has no obligation to help student-athletes with devastating injuries from college football. Several players in the past have become paralyzed or even losing a life. In both cases the NCAA is partially liable and covering death expenses up to 25,000 and medical bills for injuries only for a certain time. It’s time that athletes have full coverage for serious injuries. There shouldn’t be anything to stop a player from being aided for their injuries caused in a school program. The NCAA and schools make excessive revenue through television and apparel contracts. It’s time that student-athletes have the full benefit of all their injuries covered. Accounting adjustments An accurate way of showing expenses and revenue has to be set up for accounting practices in universities (Zimbalist, p149, 1999). We have to have a uniform way for accounting measures in schools. Universities are free willed to come up with a net income. For instance a coaches’ salary can be place as an athletic or academic expense. The right for a player to enter the NFL out of high school should be accepted. This clause is basically unused since the level of maturity and athleticism is far too great for a player of such young age to accomplish. By allowing a player to test the market would at least give him the option of going professional and not waste time in college. Professional football shouldn’t restrict who can enter the league just because of age. Young adults can enter the Army out of high school and be at a higher risk than being eligible to enter the Professional football league. The combines are the true test to
  • 27. 27 prove a players conditioning mentally and physically amongst peers to qualify as a professional athlete worthy of the NFL. Why should the NCAA restrict the limits of student-athletes in “free” country? This three-year window needs to be closed; players who think they have the skills should be able to prove themselves and not have to waste their time in college if they don’t wish to. The proposal of closing the gap on what college players are worth and receive in their athletic scholarship is clearly in need of change. With the great television revenue that floods the NCAA we can help student receive extra money for normal everyday needs like laundry and food. Basically an expense account would allow the players to use for any needs. They are some alternatives for change varies from adjustments to eradications. The athletic scholarship has to be adjusted to accommodate accordingly for athletes. Closing the gap on what athletes are missing out, as a part of an athletic scholarship is necessary. Adjustment to the injury clause should make it possible for players on scholarships to finish their education. Recruiting The need to disclose all medical information and athletic scholarships renewals needs to be fully disclosed and be understood by future college athletes. Recruited athletes sometimes aren’t fully disclosed of what they are entitled when choosing a prospective college. Usually recruiters try to sell them a name or publicity but lack to inform the young adults on policies concerning health and scholarship renewals.
  • 28. 28 Minor Leagues instead of NCAA A great way to resolve the ambiguity of college and professional football in America is by creating a minor league system. In sports like hockey and baseball young athletes can chose to go this route after high school if college isn’t an option they want to pursue (p.5, 2002, Getz). The NFL has to start taking in their own minor league farms and stop using the academic system as a way to breed their future players. College football shouldn’t hide behind schools. The money that college football brings with commercialism only benefits the NCAA and uses the athlete’s talents to fund large untaxed revenues (p6, 2002, Getz). The NFL needs to improve by taking the burden off college football and be held accountable by creating a minor league system. Football should have the right to have farm systems created for those who have a clear path on what they wish to d .Universities shouldn’t be held accountable for breeding football players at the expense of other potential students. There is no place for commercialism in college football when the priority is on academics Ch3. The Consequences intended and unintended incentives It’s evident that Division 1A football needs to reform regulations to adjust the compensation for Student-athletes. These reforms can have several intended and unintended consequences. The concern to reduce corruption and have college sports operate with academic value can be a hard task. Schools in Division 1A football programs who offer compensation to student-athletes beyond the athletic scholarship have to expect several outcomes.
  • 29. 29 Multi-Year Scholarships Closing the gap in disparity for student-athletes in Division 1A with multiple year athletic scholarships can benefit them. Multiple-year scholarships can improve the graduation rate of student-athletes in Division 1A. By allowing students-athletes to increase graduation rates schools and the NCAA send a clear message that graduation is important and that academics do come first. Our current model of one year renewable scholarships doesn’t emphasize academics. Instead student-athletes have to perform to renew their athletic scholarships to validate their education. By having a multiple year scholarship schools can also reap the fruitful benefits of having a talented player in school their entire college career. This improves the image and successfulness of a school. This new multi-year scholarship can reduce the power of a head football coach. Several times a new coach takes over and the existing football class and might not renew an athletic scholarship to an existing student in order to make way for new recruits. With a multiple year scholarship, student- athletes are able to stay in school without the coaches’ discretion. Multi-year scholarships can have some unintended results. With a guaranteed multi-year scholarship schools would have to give higher academic standards to those students in order to ensure that their academics are being honored. Students might have to have a higher grade point average. This would cause the students to cut back on the time spent on football and more on academics. Large schools in Division 1A football wouldn’t have a hard time offering students multi-year scholarships. Yet, the smaller Division 1A football programs would struggle trying to keep up with the larger
  • 30. 30 schools since they don’t have such a large revenue pool for multi-year scholarships. This would give larger schools an advantage to recruit. Ultimately a new division within 1A might emerge to distinguish the upper class within Division 1A football. A multi-year scholarship has several positive intensions, but some schools may not benefit from such proposals Stipends The incidental cost of traveling home or doing laundry can be reimbursed by the NCAA or the individual schools themselves. The intended result for stipends makes sense. Student-athletes are reimbursed expenses not covered by an athletic scholarship. By offering a stipend that provides a source for incidental expense, students-athletes can lower their risk of hazards being corrupted by like illicit gifts and cash payments. Division 1A would benefit from stipends because it would reduce risks that can jeopardize their football programs and avoid strong sanctions. This change would create a better image for Division 1A football. Conversely, stipends could also have a dreadful effect on college football. Prosperous universities like Ohio State and Alabama won’t have a hard time providing a stipend since they generate a revenue surplus. Yet, schools who don’t possess great financial means might find this added expense to be a burden. . Larger FBS (Division1A) schools would also have a comparative advantage on future recruits. Yes, stipends can help close the gap between student athletes’ real value and what they have been granted. However schools that don’t have a successful football
  • 31. 31 team are at a disadvantage in relation to large profitable football programs. Recruiting would also be unbalanced since wealthier programs are able to provide stipends while much smaller revenue-producing schools would struggle to meet such requirements. Since the access to a stipend might be hard for some unprofitable division 1A schools, a greater division might derive to separate the division 1A Schools who can afford the stipend for student-athletes. The NCAA recently passed a bylaw to give schools the options of stipends in addition to their full athletic scholarship. Certain conferences have petition against this (Infinite, p1, 2012). This stipend like the Multi-year scholarships does give a positive incentive for the student-athlete to remain in school and graduate. The stipend also closes the gap between an athletic scholarship and the real cost to attend college. Yet, this new stipend possesses and added expense for Division 1A college football. Generally the smaller programs would have a hard time offering such incentive for athletes. Again, only the larger schools could handle this added expense. Smaller division 1A school’s would not offer such package or would have to cut back in other programs to accommodate this added expense.
  • 32. 32 Health Plan consequences The full health compensation program in place for any type of injury is going to have strong consequences. Clearly student-athletes can feel much better about playing College football when schools have securely established a compensation program that will cover any range of injury during college. Consequently schools will create a better image for their athletic programs if they can cover the cost of life-changing injuries like those of Kent Waldrep. Families of those student-athletes who suffer serious injuries would feel better knowing they don’t have to absorb the full burden of such a tragic event. This extensive health coverage would come at a serious cost which is unintended consequence. Providing full health-care compensation would entail schools having allocated an expense devoted to such injuries. An insurance company needs to be established to cover such injury. This added service would mean having an advocate to represent the players. A players’ union would be created for the benefits of the student-athletes. Substituting employers involved which in this case might come in a shape of a school or university. Olympic Amateur model Student-athletes can benefit from the Olympic amateur model. This model allows athletes access to commercial free markets. Currently student-athletes are being bribed by illicit payments and gifts for their performance and market value illegally. By legalizing the marketability of a college athlete, black markets would be abolished.
  • 33. 33 Players can now make honest wage without having to bear the burden of ruining the school image or imposing harm to football programs through sanctions. In order for players to cash in on profits made through college it would only be fair to graduate from that institution. Students still have to honor the fact that universities are a place of education. It would only make sense for players to graduate to profit from any benefits made during college. As a way to show good examples for future players who also wish to retain and education and profit form their talents in a free market. The unintended result of legalizing the commercial opportunities for players in division 1A can be drastic. Schools would have to find a way to pay students out upon graduation. And a set GPA would have to be met. Guidelines would have to be met for conduct in order to receive full payment. The scholarship granting for student-athletes would drastically be altered for students. Who are able to make money and are no longer in need of financial aid. The NCAA would probably take on a new role or be abolished all together since players can now market themselves legally. Finally would players who belong to schools who have more exposure to television have an advantage of landing large commercial deals? Smaller schools with less exposure would be at a disadvantage to lure in high profile players since larger school already have a marketability. Should players who were exposed in video games and had memorabilia sold under their college be reimbursed even though they haven’t been a part of college sports when a new law has been in place?
  • 34. 34 Minor League Black markets wouldn’t have a place in college football if athletes were rightfully compensated. Players who are valued to be worth over $ 100,000 have to practice, play, and study hard to earn a scholarship that is below what the student-athlete provides to the university or college. Having a minor league farm system would result in developing the young players in football just as they do in baseball or Hockey. A system can help reduce the exploitation that some student-athletes and critics believe college sport posse. B y having a farm system Players can devote their entire energy towards Football. Baseball, Hockey and Golf are all able to operate these minor league systems without disrupting classrooms since multiple year scholarships would be readily available. Since smaller schools might be at a disadvantage, a cap on the number of multiple year scholarships might have to be set. Multiple year scholarship could definitely have a positive impact on the academic value that a university has to offer buy providing the means to graduate. Yet, it can pose some difficult obstacle since players might cause injuries that can jeopardize their athletic scholarship and hire standards of academic performance might also be a requirement Yet, Colleges would have a devastating loss to the control since they wouldn’t benefit from players talents since they would have a place in the minor leagues instead of the college stadium. This would hurt Ticket sales and other revenue producing entities that watch college football since it has such a large pool of attraction.
  • 35. 35 Mobility into the professional league allows players to avoid college and enter the NFL draft without going to college. If players were free to move try out into the NFL it would make it possible for athletes who have the talent to be rightfully chosen. Players who don’t go to the pros would obviously not enter the league. This mobility would make it possible for talented player s to be actually compensated for their talents without having to be in college for 3 years. This would also lower their risk not being compensated for injuries that occur during college football. Since players have benefits in the professional league. By having player’s mobility into the NFL it would cause an unintentional result of several players trying to enter the NFL draft. This would remove a large portion of the quality of players from entering college and basically playing for free under the NCAA rules, this would have a devastating effect on the publicity of college sports since the level of productivity on the field would be reduced since the majority of talented players would enter the draft. It would also open the question to see if players are allowed to enter college after they tried out for the professional league and rejected. Would that be allowed?
  • 36. 36 Conclusion: College Football needs to adjust for changing time The state of college football is in dire need to adjust the compensation of student athletes. As we have see3n the athletic scholarship is deeply undervalued of what a player can produce for its school. There is a large outcry by several past and present student-athletes, coaches and athletic directors who admit that the system in place is flawed for the time s we live. It’s especially true given that the large amount of revenue the schools and the NCAA are able to produce through several sources. It’s only fair for players who are assembling the actual productivity to have some adjustment with their current compensations. Surely the matter for change holds several risks. Yet most of the adjustment is sought in good intentions to have positive results. Thomas Jefferson advocated that every twenty years laws should be challenged and replaced to adjust to changing times. It’s evident that our current state of college football need some change to help benefit education and the well-being of sports.
  • 37. 37 Bibliography References Branch, T. (2011). The shame of college sports. The Atlantic, (October 2011) Brown, R. (2011; 2011). Research note: Estimates of college football player rents. Journal of Sports Economics, 12(2), 200-200-212. Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.proquest.com/docview/86 4386536?accountid=14171 COOPER, K. J. (2011). Should college athletes be paid to play? Diverse: Issues in Higher Education, 28(10), 12-13. Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.ebscohost.com/login.aspx ?direct=true&db=a9h&AN=61868556&site=ehost-live Dell, A. (2011). A price to PLAY: "corrupt" system in danger of collapse. Bradenton Herald Editorial, Dell, A. (2011). A price to play: Stories like curtis willimas' spur fight for more coverage for players. Bradenton Herald Editorial, Dr. Richard M. Southall. (2010). 2011 adjusted graduation gap report: NCAA division 1A. The University of North Carolina: Dumond, J. M., Lynch, A. K., & Platania, J. (2008; 2008). An economic model of the college football recruiting process. Journal of Sports Economics, 9(1), 67-67-87.
  • 38. 38 Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.proquest.com/docview/56 848768?accountid=14171 Huma, R., & Staurowsky, E. J. (2011). TV money windfall in big time college sports $789 million reasons for reform. National College Players Association. Huma, R., & Staurowsky, E. J. (2011). The price of poverty in big time college sport. National College Players Association. Humphreys, B. R. (2002). Alternative measures of competitive balance in sports leagues. Journal of Sports Economics, 3(2), 133-148. Doi: 10.1177/152700250200300203 Johnson, B. K.Pay student-athletes. USA Today, Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.ebscohost.com/login.aspx ?direct=true&db=a9h&AN=J0E091152546308&site=ehost-live Kahn, L. M. (2007; 2007). Markets: Cartel behavior and amateurism in college sports. Journal of Economic Perspectives, 21(1), 209-209-226. Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.proquest.com/docview/56 719201?accountid=14171 McLaughlin, J. E. (2009). Book review: Counterfeit amateurs: An Athlete’s journey through the sixties to the age of academic capitalism, edited by Allen Sack, university park, PA: The Pennsylvania state university press, 2008. xvi + 200 pp.
  • 39. 39 $24.95. ISBN 0-27103-368-1. Journal of Sports Economics, 10(6), 667-670. Doi:10.1177/1527002509345250 Meggyesy, D.Drop the pretense. USA Today, Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.ebscohost.com/login.aspx ?direct=true&db=a9h&AN=J0E097362783210&site=ehost-live MESLEY, W. (2011). A growing number of critics say U.S. college athletes are being blatantly exploited. National (CBC Television), Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.ebscohost.com/login.aspx ?direct=true&db=n5h&AN=6JN2994781221&site=ehost-live Miller, R. K., & Washington, K. (2011). Chapter 2: Top sports cities. In (pp. 27-35) Richard K. Miller & Associates. Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.ebscohost.com/login.aspx ?direct=true&db=bth&AN=54406948&site=ehost-live The NCAA and its treatment of student athletes (2011; 2011). . United States, Washington, D.C.: National Public Radio. Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.proquest.com/docview/88 9953634?accountid=14171 NOCERA, J. (2012). Here's how TO pay up now. New York Times Magazine, , 30. Retrieved from
  • 40. 40 http://ezproxy.purchase.edu:2048/login?url=http://search.ebscohost.com/login.aspx ?direct=true&db=n5h&AN=70052905&site=ehost-live 'Pay for play' model isn't a foolproof solution. USA Today, Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.ebscohost.com/login.aspx ?direct=true&db=a9h&AN=J0E131608543911&site=ehost-live Sack, A. L. (2008). Counterfeit amateurs: An athlete's journey through the sixties to the age of academic capitalism. University Park, Pa.: Pennsylvania State University Press. Sander, L., & Keller, J. (2010). In recruiting, it's buyer beware--for the athletes, that is. Chronicle of Higher Education, 56(32), A16-A17. Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.ebscohost.com/login.aspx ?direct=true&db=a9h&AN=50245171&site=ehost-live Scully, G. W. (2000). Book review: Unpaid professionals: Commercialism and conflict in big-time college sports. Journal of Sports Economics, 1(2), 194-196. Doi: 10.1177/152700250000100207 Scully, G. W. (2000). Book review: Unpaid professionals: Commercialism and conflict in big-time college sports. Journal of Sports Economics, 1(2), 194-196. doi:10.1177/152700250000100207 2011-2012 NCAA Division 1 Manual, (august 1, 2011).
  • 41. 41 Thornton, S. (2007). Financial inequality in higher education. (cover story). Academe, 93(2), 21-34. Retrieved from http://ezproxy.purchase.edu:2048/login?url=http://search.ebscohost.com/login.aspx ?direct=true&db=a9h&AN=25016112&site=ehost-live Walters, S. J. K. (2009). Book review: Playbooks and checkbooks: An introduction to the economics of modern sports, edited by Stefan szymanski, Princeton, NJ: Princeton University press, 2009. 225 pp. $29.95. ISBN 978-0-691-12750-7. Journal of Sports Economics, 10(6), 670-673. Doi: 10.1177/1527002509346808 Yost, M. (2010). Varsity green: A behind the scenes look at culture and corruption in college athletics. Stanford, Calif.: Stanford University Press. Zygmont, Z. X. (2011). Book review: Mark yost varsity green: A behind the scenes look at culture and corruption in college athletics 2010. ISBN-13: 9780804769693, $24.95 208 pp. Journal of Sports Economics, 12(4), 487-489. doi:10.1177/1527002510379558