Steve Manning presentations

Organization / Workplace

Igor Naming Agency

Location

San Francisco Bay Area United States

Occupation

Director of Naming at Igor Naming Agency

Industry

Advertising / Marketing / PR

Website

http://www.igorinternational.com/process/naming-guide-product-company-names.php

About

I’m the Co-Founder & Director of Naming at Igor, which opened its doors in September 2002. We’ve named everything from Gogo inflight Wi-Fi, to the Aria hotel in Las Vegas, to the Cutthroat Kitchen TV show, to jackets & tech for The North Face, to brands for Target, to games for EA Sports & Hasbro, golf clubs and balls for TaylorMade, to smartphones for Nokia & Palm, to products for DuPont, to medical devices, cyber security, financial tools, healthcare companies, non-profits... You name it, we’ve named it.

Contact Details