Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
SNDu : one thing I wish I knew when I was in college
1. “You either make
an effort or you don’t.
...
You’re a musician:
You play.
That’s what you do.”
LOU REED
1942-2013
R.I.P.
@Dorsey
Thursday, November 7, 13
#SNDU #onething
4. ‘Prepare in School to be Ready for the Job Market’
STEVE DORSEY
Thursday, November 7, 13
5. Q: What’s the ONE THING
you wish someone told you
when you were in college?
STEVE DORSEY + FRIENDS
*(More than 2 centuries of collected experience)
Thursday, November 7, 13
15. GROUND RULES
This session is NOT...
Basics.
Fundamentals.
Design 101.
@Dorsey
Thursday, November 7, 13
#SNDU #onething
16. GROUND RULES
For design theory + basics:
TimHarrower.com
Lynda.com
@Dorsey
Thursday, November 7, 13
#SNDU #onething
17. “Side projects
and hobbies
are important.”
AUSTIN KLEON
@austinkleon
Writer, artist, speaker,
innovator
Steal Like An Artist
Newspaper Blackout
NEW: Show Your Work!
Austin, TX
@Dorsey
Thursday, November 7, 13
#SNDU #onething
20. GROUND RULES
Bonus!
There will be
PRIZES!
(Sorry, there will NOT be Daniel Day Lewis. You’re stuck with me.)
@Dorsey
Thursday, November 7, 13
#SNDU #onething
PRIZES
!
21. GROUND RULES
#ThereWillBeSwag
Q: First student to arrive this morning?
Q: Student who traveled the farthest?
Q: First question asked?
Q: First student business card given?
@Dorsey
Thursday, November 7, 13
#SNDU #onething
22. Q: What’s the ONE THING
you wish someone told you
when you were in college?
STEVE DORSEY + FRIENDS
*(More than 2 centuries of collected experience)
Thursday, November 7, 13
24. Practice your pitch!
“Why you should hire
me” in 90 second...
Ready.
Set.
GO!
JOY MAYER
@mayerjoy
University of Missouri-Columbia
Director of community outreach
at the Columbia Missourian
Associate professor at the
Missouri School of Journalism
@Dorsey
Thursday, November 7, 13
#SNDU #onething
JoyMayer.com
26. “Listen well.
Speak up.
Try new things.”
JOE GRIMM
@newsrecruiter
U-M (although he bleeds
MSU green now)
Visiting editor in
residents, Michigan
State University
@Dorsey
Thursday, November 7, 13
#SNDU #onething
28. “Taking French 101 and 102 doesn’t make
you ready to translate at the U.N. Classes
just introduce students to technique and
theory and it’s up to the student to take
that and run with it.”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
KARL GUDE
@karlgude
Graphics Editor in
Residence at
Michigan State
University (and
former Director of
Information Graphics
at Newsweek and
the AP)
29. “Stop worrying about what it is that you
think you can and can’t do. Very few
people are truly qualified for the jobs they
have (apologies in advance to everyone at
this conference that I’ve just offended).
They were just the ones brave enough to
raise their hands and say ‘I can do that.’
You can always figure it out as you go.”
EMMET SMITH
@emmetsmith
Ball State University
Curation Lead,
The (Cleveland)
Plain Dealer
@Dorsey
Thursday, November 7, 13
#SNDU #onething
30. “In college, don’t strive to be like the big
paper nearby. Strive to be better than the
big paper at the things they don’t know yet.
Ask yourself, what’s that look like now?
Answer that with your work, and you’ll
improve your chances of getting hired.”
KEVIN WEDNT
@kwendt
Northern Illinois
University.
GO HUSKIES!
Director of
News and
Opinion,
Advance Digital
@Dorsey
Thursday, November 7, 13
#SNDU #onething
31. “I wish I had taken a
course on the highs
and lows of the
human condition.”
DR. MARIO GARCIA
@DrMarioRGarcia
University of South
Florida (1969)
CEO/Founder,
Garcia Media
Blog: The Mario Blog
(garciamedia.com/blog)
eBook: iPad Design Lab
@Dorsey
Thursday, November 7, 13
#SNDU #onething
32. “Do whatever you can
to get an internship.”
DARREN SANEFSKI
@dsanefski
Syracuse University
grad
Assistant Professor
of Multiple Platform
Journalism,
University of
Mississippi
@Dorsey
Thursday, November 7, 13
#SNDU #onething
SND education
director
34. “That nobody cares what you think.
They only care what you can do or
show them. Newsrooms, when they
function well, are meritocracies
and if you have a great idea, great
design, great story, that will get you
farther than your opinion.”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
STEVE CAVENDISH
@scavendish
Belmont College grad
News editor, critic at
Nashville Scene and
Nashville Post
35. “This is the time to explore
every boundary. Once you
get there go farther. Don’t
respect the institution if
you know it’s flawed - find
a way to improve it.”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
CARLOS AYULO
@ayulo
University of
New Mexico
Assistant Managing
Editor / Presentation
St. Louis Post-Dispatch
36. “I wish somebody had told me to be open-minded
about where good design was coming from. When I was
a student, we let the SND annuals dictate the best
designs to us, and consequently, our paper often looked
like a bunch of college hacks were trying to recreate the
best work in the world. And even if we HAD been able to
do that (we weren’t), we still would have been limiting
our influences to whatever made the annuals...”
JOSH
CRUTCHMER
@jcrutchmer
Oklahoma State
University (BA,
Journalism, 2001)
Deputy Design
Director, Buffalo
News
@Dorsey
Thursday, November 7, 13
#SNDU #onething
37. “You probably really don’t need to go to
college for journalism if you hustle and can
teach yourself technology. Your professors
are learning things 2 weeks before they
teach it to you. (I say this having taught
and having a lot of friends who now
teach.) ... Go to college for something else,
and do journalism at the college paper or
other local media outlets. It’s more of a
trade than an academic craft.”
WILL SULLIVAN
@journerdism
University of Toledo
and Northwestern
University
Global Mobile Lead
for the Broadcasting
Board of Governors
@Dorsey
Thursday, November 7, 13
#SNDU #onething
Journerdism.com
38. “Don’t get pigeonholed. Develop skills in
all areas if you want to
survive in the real
world. ...
Oh and don’t eat the
worm at the bottom of
a Tequila bottle.”
RICHARD JOHNSON
@newsillustrator
Duncan of Jordanstone,
Dundee University,
Scotland
Senior Graphics Editor,
Washington Post
newsillustrator.com
@Dorsey
Thursday, November 7, 13
#SNDU #onething
39. “Don’t get laser-focused on your field of
choice. Take a wide range of classes in
different fields, especially ones different
from your own. ... It also means [taking]
things like philosophy, psychology,
business/entrepreneurship, computer
science, linguistics, neuroscience, modern
art and poetry, screenwriting, [and so on].”
MAD JOURNALISM with Greg Linch:
https://www.youtube.com/watch?v=Y4pDApk7c8Y
@Dorsey
Thursday, November 7, 13
#SNDU #onething
GREG LINCH
@greglinch
University of Miami (FL)
Local Innovations Editor,
The Washington Post
40. “Don’t worry as much
about money in your career.
It will come eventually.
Stay focused on your work
and what drives you.
That’s most important.”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
JOEY MARBURGER
@josephjames
Purdue University
Director of Digital
Products and Design
at The Washington Post
41. “To sketch more. To make
more. To think more about
process and less about the
destination, whatever that
may be. To put a lot of
energy toward becoming a
well-rounded person, too.
To read more. A lot more.”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
JULIE ELMAN
BFA in commercial design,
University of Dayton (Dayton,
Ohio)
MFA in photography, Ohio
University (Athens, Ohio)
Associate Professor (School
of Visual Communication, Ohio
University, Athens, Ohio)
SND print publications director
42. “Be bold in everything you do
(your work, applying for jobs,
networking). When I’m hiring
designers, I look at talent and
potential as much as previous
experience. So don’t let those lines
like ‘3-5 years experience’ scare you
off. Apply and see what happens.”
JON WILE
@worldwidewile
@ACBJdesign
Kent State University ...
Home of the Golden
Flashes!
Creative Director, American
City Business Journals
@Dorsey
Thursday, November 7, 13
#SNDU #onething
I currently have designer openings in
Washington, Baltimore and San Francisco.
I oversee the design, graphics and photography
in 43 markets around the country, so we
constantly have openings.
43. “I spent too much time wishing I was perceived
as one of the super star kids in my program, and
looking back, it was a total waste of energy.
The secret to my success has been to work hard,
be nice to people and commit to continuous selfdriven education. ... Worry less about being in the
cool crowd, and you’ll go farther than you think.”
KYLE ELLIS
@kyleellis
The Harvard of
Muncie, Indiana ...
THE Ball State
University
Designer,
CNN Digital
SND Digital
Director
@Dorsey
Thursday, November 7, 13
#SNDU #onething
54. “I wish I had learned more about how to deal
with interoffice dynamics. So much of my
success or failure here is not determined by how
great my design idea is — but by how I interact
with staffers who report to me, and those who
rank higher than me. It is determined by how I
deal with those who do not report to me, but
whom I still need to listen to me and do what I
ask them to. Being able to connect with such a
variety of different colleagues... is critical to the
final outcome of my work.”
RICK EPPS
@repps
Michigan State
University
Presentation Editor,
The Detroit News
@Dorsey
Thursday, November 7, 13
#SNDU #onething
55. “Learn a foreign
language —
fluently.
It’s even more
important now.”
WAYNE KAMIDOI
@waynekamidoi
Central Michigan
University
Art director,
The New York Times
@Dorsey
Thursday, November 7, 13
#SNDU #onething
56. “Join SND. Or ONA. Or NPPA. Whatever
your thing is. Go to their events and
introduce yourself to people. Every job
offer I’ve had since college has been
because of contacts I’ve made through
SND and I am envious of
college students who are smart enough
to have already figured that out.”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
KENNEY MARLATT
@kenney
DePauw University
Editor/Designer,
Chicago Tribune
57. “... That I could make a living
designing communication as
an independent consultant.
I was always afraid that I
would end up in an advertising
agency designing ads for a
wholesale grocery.”
HANS PETER JANISCH
Fachhochschule Mainz /
Germany (University of
applied sciences)
Diplom-Designer
(Master of Arts
nowadays)
job
Design Consultant to the
newspaper industry
@Dorsey
Thursday, November 7, 13
#SNDU #onething
www.pressedesign.de
58. “When I was a college student, I thought
somehow my talent would just show the
way to a great job and that I didn’t need
to use connections. I was, of course,
ridiculously wrong. Ultimately a friend
who graduated a year before gave me
the connection that led to my first job.
My first boss went a long way toward
getting me my second and third jobs.
Connections are everything! So they’ve
come to the right place to connect.”
ROB SCHNEIDER
@schneiderSND
Northeast Missouri State
University (now called
Truman State University)
Presentation Director,
The Dallas Morning
News
SND president
@Dorsey
Thursday, November 7, 13
#SNDU #onething
59. “The transition from a college newsroom to a
professional newsroom is often not easy: 1. In college,
you’re surrounded by people your age with similar
interests. You put the paper to bed and often hit the
bars... It’s a blast. When you jump to a professional
newsroom, it can be jarring. Many people are older,
have kids, grandkids, a mortgage and college tuition
to pay for. They go home after work because they
need to get their kids ready for school in the early
morning. The social aspect can be very tough,
especially if you work nights and weekends.
RYAN HILDEBRANDT
@ryanwesley29
Indiana University
Creative Director,
Louisville Design Studio
SND Louisville
conference chair
@Dorsey
Thursday, November 7, 13
#SNDU #onething
60. “... 2. In college you have freedom to mostly do
what you want. It’s easier to experiment and
innovate, because you don’t have so many
institutional rules and traditions. I thought I’d walk
into my first job and find that everyone was a
veteran, top-notch journalist who pushed the
limits of our industry. I thought everyone would lap
me in knowledge and skill. It took me a while to
realize there were a few people like that, but most
folks were reluctant and uncomfortable to think
beyond ‘That’s the way we’ve always done it.’ ” ...
RYAN HILDEBRANDT
@ryanwesley29
Indiana University
Creative Director,
Louisville Design Studio
SND Louisville
conference chair
@Dorsey
Thursday, November 7, 13
#SNDU #onething
61. “Career building is about maturity: how
you work with others, how you handle
criticism and disappointment. I took
things way too personally as a young
professional and probably cost myself
some opportunities because of that.”
STEPHEN
KOMIVES
@skomives
Columbia
University
Executive
Director, Society
for News Design
@Dorsey
Thursday, November 7, 13
#SNDU #onething
62. “I wish someone had told
me how nice and helpful
(most) professionals can
be. Want some advice/to
figure out how your idol got
where they are? Ask them.
They’ll probably tell you.”
KATIE MYRICK
@myrick
Indiana University (RIP
Ernie Pyle School of
Journalism)
News designer at The
Washington Post and
editor of snd.org
@Dorsey
Thursday, November 7, 13
#SNDU #onething
63. “If you just do class work, you’re screwed.
I wish I had used class work to feed my own
ideas instead of worrying about completing
the given assignment. Class assignments often
remove the most important part of design work:
conceiving of the problem — not just solving it.
Use class work to seed your ideas, but make the
ideas yours. When we look at portfolios we don’t
care if the applicant followed the assignment (or
what grade the professor gave you); we care
about great ideas, and great looking design.”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
JARED NOVACK
@jarednova
The Daily Orange +
Syracuse University
Partner at Upstatement
64. “Don’t marry your high
school sweetheart, but
that’s probably not what
you’re after. I went to art
school. They didn’t teach
me how to make a living,
but I did learn how to think.”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
TIM FRANK
@tmfrnk
The Cleveland
Institute of Art
Director,
Gannett's
Asbury Park
Design Studio
65. “Take risks, do what you love.
You’ll be surprised how much of
what you love doing in college will
guide you to things you love in your
career. You have a lifetime to figure
out your life, live your days with
honesty, integrity and inspiration.
Oh and, fake it til you make it.”
NINA MEHTA
@ninamehta
Indiana University,
B.A.J. Journalism
B.A. Political Science
M.S. Human-Computer
Interaction design
Product Designer,
Pivotal Labs
@Dorsey
Thursday, November 7, 13
#SNDU #onething
66. “It’s okay to take criticism with a grain of
salt, but there are times you should do the
same with praise. If praise is coming from
someone who hands it out like candy, is it
really meaningful? On the flip side, it’s fine
to question someone who does nothing
but criticize as well. You have to have
balance – the most valuable critiques I
received included someone who could
point out things that I did well and
encourage me, and also make suggestions
as to things I could improve on.”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
ANDREA ZAGATA
@zagatam
Michigan State
University
Sports designer,
The Buffalo News
67. Two things, actually, but they’re
two sides of the same coin:
1. “If you wanna be creative,
you gotta bend the rules.”
2. “If you’re not having fun,
you’re not doing it right.”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
TIM HARROWER
@TimHarrower
Eastern Michigan
University
TimHarrower.com
68. “How to do a proposal and job estimate
for a client (super important!) and
unfortunately most of the schools tend
to forget about the business aspect in our
professions! And also super important:
how to do your taxes!!! Especially when
you have income from 3 or 4 different
countries tax forms are a pain to fill! And
yes, I’m stubborn and always do taxes
myself, not with any accounting guy! :)”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
GABRIELA SCHMIDT
@GabiSchmidt
Fine Arts and Design
Institute in Mexico City
Senior Creative Director
at Schmidt Media Group
69. “What you study matters, and who you know matters even more. Take
classes in philosophy, math, statistics and business. Get to know the
people in college who will become future leaders.
And also, find someone in your industry who’s older and wiser, and who
you’d count as a competitor. Take that person out to lunch. It’s highly
likely that you’ll have much to learn from her, and that likewise she’ll
have a lot to learn from you. Build a partnership, where you share ideas
with each other, ask questions, and build a mutually beneficial
relationship. Befriending your competition and developing a pathway
to strengthen both businesses is what some of the most successful
entrepreneurs are doing today. It may seem counterintuitive, but I keep
seeing young entrepreneurs pair off with seasoned businesswomen
and men. It's also something I practice myself.”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
AMY WEBB
@webbmedia
Jacobs School - (the
music conservatory at
Indiana University)
Founder & CEO,
Webbmedia Group
Co-founder, Spark Camp
Author, Slate columnist,
Harvard Business
Review contributor, etc.
70. “I wish I’d been more involved with journalists
and professionals at my hometown paper and
in the industry. I didn't think I would ever work
for a newspaper, so I wasn't interested in
internships. I had to learn the hard way that
real-world experience will always be useful.
Making connections with people who can
become colleagues, mentors or job references
will pay off for the rest of your career (even if
it's not in journalism), so start early!”
MELISSA ANGLE
@mangle
Wichita State University,
2002
Projects editor,
The Atlanta
Journal-Constitution
@Dorsey
Thursday, November 7, 13
#SNDU #onething
71. “You can still have a great, fruitful
career in journalism even if you
can’t get a gig at the school paper.
(I applied five times.) You just
have to hustle and you have to
know when to speak up. Your ideas
will win people over. And you can
create those ideas yourself.”
ERNIE SMITH
@stoicboy
Michigan State University
Editor, ShortFormBlog
Social Media Journalist,
McMURRY/TMG
ShortFormBlog.tumblr.com
@Dorsey
Thursday, November 7, 13
#SNDU #onething
72. “...my major, my grades, and in general
figuring out what I wanted to do didn’t really
matter. My friend Jack Cheng said it best:
‘You can’t connect the dots looking forward;
you can only connect them looking backwards.
So you have to trust that the dots will somehow
connect in your future.’
BILL COUCH
Don't worry if you're in the middle of a moment
that you think is taking you nowhere.”
University of Michigan
2007 Bachelor of Arts,
Screen Arts and
Cultures,
Communications
@couch
Product Engineer
at Twitter
@Dorsey
Thursday, November 7, 13
#SNDU #onething
73. “The industry will
change… a LOT!
Just be prepared
to adapt your skills
and change with it
and you’ll be fine!”
@Dorsey
Thursday, November 7, 13
#SNDU #onething
JENNIFER GEORGE
PALILONIS
Ball State University, BA,
MA; Indiana UniversityPurdue University
Indianapolis, PhD
George & Frances Ball
Distinguished Professor
of Multimedia
Journalism