Steve D'Alessandro

New South Wales Area, Australia Australia

Professor in Marketing at Charles Sturt University

Education

Research interests: • The effect of country of origin information on consumer judgments & choice • The development of consumer knowledge by children • Consumer durable purchasing behaviour • Service quality in retail banking • Marketing strategy and the environment • Content analysis of research publications • Diffusion of Innovations • Marketing of pharmaceuticals Textbook publishing in Market Research, Service Marketing and Consumer Behaviour Teaching Market Research and Consumer Behaviour. My comments and views on consumer behaviour, especially brand switching are sought after by the media including A Current Affair, Sydney Morning Herald, ABC News radio and other