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1. BRAND PERSONALITY WORDS
How do you hope people will describe the personality of your business/brand? Identify 5-10 words, using
the following for inspiration.
accessible
active
adaptable
adventurous
ambitious
amiable
amusing
artful
articulate
ascetic
aspiring
athletic
attractive
authoritarian
balanced
big-thinking
boyish
breezy
brilliant
businesslike
busy
calm
capable
captivating
caring
casual
cerebral
challenging
charismatic
charming
cheerful
chummy
clean
clear-headed
clever
colorful
compassionate
competitive
complex
confident
confidential
conscientious
conservative
considerate
contradictory
courageous
creative
crisp
cultured
curious
cute
daring
decisive
deep
determined
dignified
disciplined
discreet
dominating
dramatic
dreamy
driving
droll
dry
dutiful
dynamic
earnest
earthy
educated
efficient
elegant
eloquent
emotional
empathetic
energetic
enthusiastic
exciting
experimental
extraordinary
fair
faithful
familial
farsighted
feminine
firm
flexible
focused
folksy
forgiving
formal
forthright
freethinking
freewheeling
friendly
frugal
fun-loving
gallant
generous
gentle
genuine
glamorous
good-natured
gracious
hardworking
healthy
hearty
helpful
herioc
high-minded
high-spirited
honest
honorable
humble
humorous
idealistic
imaginative
impressive
independent
individualistic
innovative
insightful
intelligent
intense
intuitive
invisible
kind
knowledge
leisurely
liberal
logical
lovable
loyal
magnanimous
many-sided
masculine

2. maternal
mature
mellow
methodical
meticulous
moderate
modern
modest
mystical
neutral
noncompetitive
obedient
objective
observant
old-fashioned
open
optimistic
ordinary
organized
original
outspoken
passionate
patient
peaceful
perceptive
perfectionist
personable
persuasive
placid
playful
polished
political
popular
practical
precise
principled
private
profound
progressive
proud
pure
purposeful
questioning
quiet
rational
realistic
reflective
relaxed
reliable
resourceful
respectful
responsible
responsive
romantic
rustic
scholarly
secure
selfless
sensitive
sensual
sentimental
serious
sexy
simple
skillful
smooth
soft
solemn
sophisticated
strong
stylish
subjective
subtle
surprising
sweet
sympathetic
systematic
tasteful
teacherly
thorough
tolerant
tough
trusting
understanding
upright
venturesome
vivacious
warm
well-read
well-rounded
whimsical
winning
wise
witty
Youthful