A podcast by Calamaro

1. From short spins and cakes to
Fixed42 Worldchampionships
A podcast by Calamaro

2. The Story
Stefano is a lazy cyclist:
2016
ca. 2000 km
Ronde van Vlaanderen and l’Eroica
and 2 pieces of !every ride
Stefano would like to increase his yearly distance in 2017
The city where Stefano lives, Berlin, is ❄ during winter
Stefano needs a brilliant idea
#Train in the Velodrom for the whole Winter
https://goo.gl/zjWYN3
https://www.strava.com/athletes/2668270
http://www.velodrom.de/
https://goo.gl/ayAN5D

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The challenge
But go and train is not that straightforward
Cold, short days, German rules …
Stefano needs an extra push of motivation to do it
!Take part at the Fixed42 Worldchampionshipshttp://www.rad-race.com/berlin-18062017/

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Sharing is caring
Training by your own is not very interesting for Stefano
Stefano is a creative guy who talks really really too much
Stefano wants to share his efforts and results with a huge audience
For sure write on calamaro.cc is a solution, but that’s not enough
! A Podcast!
With a podcast people can listen to Stefano while they are
riding, or training, or having breakfast with a "
https://calamaro.cc

5. The Project – Training
Train hard into the velodrome and with the indoor trainer
Take part, to practice with the track bike, to:
Rad Race Last Man Standing (4.March.2017)
All Berliner Alleycat and Criterium race (ca 1 each month from March on)
Ronde van Vlaanderen (1.April.2017) – but that’s another story
Talk with expert end experienced rider/messenger to get some advices
Participate to the Fixed42 Worldchampionships in June
Train hard into the velodrome and with the indoor trainer
Take part, to practice with the track bike, to:
Rad Race Last Man Standing (4.March.2017)
All Berliner Alleycat and Criterium race (ca 1 each month from March on)
Ronde van Vlaanderen (1.April.2017) – but that’s another story
Talk with expert end experienced rider/messenger to get some advices
Participate to the Fixed42 Worldchampionships in Junehttp://www.rad-race.com/berlin-18062017
https://www.facebook.com/events/1801931256685647

6. The Project – Podcast
Publish an episode every week on Soundcloud
Podcast about training, races and experiences talking and interviewing
experts, riders, messenger
Launch the podcast from calamaro.cc on cykelnmagazine.com
Picture, sneak peeks, curiosities, live streams on Calamaro’s Social
Networks
Official content for my Sponsors’ social media, blog, pubblications
Publish an episode every week on Soundcloud
Podcast about training, races and experiences talking and interviewing
experts, riders, messenger
Launch the podcast from calamaro.cc on cykelnmagazine.com
Picture, sneak peeks, curiosities, live streams on Calamaro’s Social
Networks
Official content for my Sponsors’ social media, blog, pubblications

7. Stefano’s Style – Calamaro
Check it out on calamaro.ccCheck it out on calamaro.cc some numbers
Live from 17.Oct.2017
100 visitors-per-day
70% read ratio
7 min-per-visit
already written for
cykelnmagazine.com
polkadot.it
rivistaundici.it
contacts with
Rapha
Keirin Berlin
Rad Race
Mission Workshop
Wahoo Fitness
Ass Savers
...
@readcalamaro
Social Networks
https://rapha.cc
http://www.keirinberlin.de
http://rad-race.com
https://missionworkshop.com
http://wahoofitness.com
http://ass-savers.com
https://twitter.com/readcalamaro
https://www.instagram.com/readcalamaro/

8. Stefano collaborates with – cykelnmagazine.com
Check it out on cykelnmagazine.comCheck it out on cykelnmagazine.com some numbers
5.794 daily readers
60% ping frequency
60% New contacts
9000 Downloads per
issue
@cykelnmag
facebook
readers zone
Italy 50%
USA 20%
Asia (Japan, China
Russia, Malaysia) 30%
https://www.facebook.com/CYKELNMAG
facebook shares
6.354 Likes
+1,5% Likes every week
7.500 post readers

9. Be Stefano’s sponsor
What you get How can you help Stefano
Participation on a brand new
publications
Reach a target of early adopters
typically interested in new media
Visibility in Italy and Europe
Stefano will nominate your brand
at the beginning/end of any
episode
Possibility to push the podcast
from your social networks and
blogs
Exclusive content from Stefano on
your social networks and blogs
Providing Stefano with your gears
Helping Stefano in launching the
podcast
Providing Stefano some contacts
with experts and riders

10. Get in touch
hello@calamaro.cc
Yes, I am Stefano and
calamaro.cc is my blog