Centra l   Str~ec                                     Grand Street       Grand Street                               South ...
Copyright © 2011 by Daniel Fathi. All rights reserved.This publication is designed to provide accurate and authoritative i...
ABOUT THE AUTHORAn experienced online marketing strategist with a keen eye for aligning onlineand offline marketing for ma...
TABLE OF CONTENTSIntroduction ...............................................................................................
INTRODUCTIONWhether or not your potential customers can find you on the first page of searchresults can make or break your...
Having a high-ranking local business listing (Google Places page) not only givesyou easy access to a first-page position, ...
SETTING UP YOUR PLACES PAGEBefore getting started, it’s a good idea to read and familiarize yourself with theGoogle Places...
Warning! If you are setting up a Places page for a brand-new business, it    is a good idea to submit your business listin...
If your business listing is already there, you need to claim it and verify yourownership. The process is straightforward, ...
FILLING OUT THE BASIC INFORMATIONOne of the ways that Google judges how important your business is and decideswhat positio...
Decide on a certain format for your NAP (down to the abbreviations such “Ave.”,etc.) and always use the same format whenev...
Single-location businesses with multiple specializations or practitioners: Manydental clinics where several dentists work ...
EMAIL ADDRESSHere, it’s is better to use an email under your business domain, if you have one.For example, if your busines...
CATEGORYChoosing the right categories can be a bit tricky. According to Google,“categories should say what your business i...
Various tests have proven that including a service area on your Places pageaffects your rankings negatively. This is a pro...
You can upload photos directly from your computer, or you can enter the link toa photo on a photo-sharing site where your ...
Add a title and tag your photo with your business name, keywords and location.When you are finished, click on the photo a ...
ADDING A VIDEO TO YOUR PLACES PAGEBefore adding a video to your Places page, you need to first upload it toYouTube. If you...
GEO-TAGGING YOUR VIDEOSNow it’s time to tag your video with your location. Click on the video to view it,and then click on...
Grab the video’s web address from your browser’s address bar and paste it intoyour Places page video field. Don’t forget t...
Congratulations! You almost finished! Submit your listing now.Important: Don’t forget to submit your page after adding you...
to the number you have listed, immediately after you click on “Submit.” Makesure you are able to pick up the phone and hav...
positively affects your ranking. An offer might also be just the right incentiveyour potential customers need to pick up t...
Finally, if you are in hurry to get your business listing on top of the searchresults, or simply wish someone else would t...
HELPFUL RESOURCESLocal Marketing Ideas Blog by Standout Local:http://www.standoutlocal.com/blogThe Local Standout Newslett...
Upcoming SlideShare
Loading in …5
×

Setting up a winning google places page

661 views

Published on

Learn the secrets of setting up a winning Google Places page that search engines love to rank. This step-by-step guide shows you how to set up a local business listing that stands out from the crowd and ranks high in search engine results.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
661
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Setting up a winning google places page

  1. 1. Centra l Str~ec Grand Street Grand Street South Street South Street a nd S~r ee~ I II I South Street:
  2. 2. Copyright © 2011 by Daniel Fathi. All rights reserved.This publication is designed to provide accurate and authoritative informationin regard to the subject matter covered. It is sold with the understanding thatneither the author nor the publisher is engaged in rendering legal, accounting,or other professional service. If legal advice or other expert assistance isrequired, the services of a competent professional person should be sought.All trademarks are trademarks of their respective owners. The names in thiswork are used in an editorial fashion only without the appearance of atrademark symbol after every occurrence of a trademarked name, with nointention of infringement of the trademark.TERMS OF USETHE WORK IS PROVIDED “AS IS.” WEBMARK INTERACTIVE INC. ANDTHE AUTHOR MAKE NO GUARANTEES OR WARRANTIES AS TO THEACCURACY, OR COMPLETENESS OF THIS WORK OR RESULTS TO BEOBTAINED FROM USING IT, INCLUDING ANY INFORMATION THAT CANBE ACCESSED VIA HYPERLINKS WITHING THE TEXT. WEBMARKINTERACTIVE INC. AND THE AUTHOR EXPRESSLY DISCLAIM ANYWARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TOIMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR APARTICULAR PURPOSE.Neither Webmark Interactive nor the author shall be liable to you or anyoneelse for any inaccuracy, error or omission, regardless of cause, in the work orfor any damages resulting there from. Under no circumstances shallWebmark Interactive and/or the author be liable for any indirect, incidental,special, punitive, consequential or similar damages that result from the use ofor inability to use the work.Printed in Canada.Webmark Interactive Inc.925 de Maisonneuve WestSuite 178Montreal, Quebec H3A0A5
  3. 3. ABOUT THE AUTHORAn experienced online marketing strategist with a keen eye for aligning onlineand offline marketing for maximum effectiveness and profits, Daniel knows whatit takes for a local business to achieve great results from Internet marketing.A seasoned marketer with more than eight years of online marketingexperience, Daniel is committed to doing his share in helping build strong andvibrant local communities by educating business owners on how to leverage thepower of the Internet for business growth.He holds a Bachelor of Commerce degree in Marketing from Concordia’s JohnMolson School of Business and a Graduate Certificate in Internet Business fromMcGill University. He also has a degree in Electrical Engineering from a previouslife.ABOUT STANDOUT LOCALStandout Local is a full-service, local Internet advertising agency dedicated tohelping business owners grow their businesses using online marketing.With a focus on strategic alignment of your online and offline marketing,Standout Local can help you transform your website into a full-timemoneymaker.Services offered include: training and consultation, local and national SEO, PPCmanagement, email marketing, and lead generation.For more information, please visit: http://www.standoutlocal.com
  4. 4. TABLE OF CONTENTSIntroduction ............................................................................................................5Setting Up Your Places Page ...................................................................................7 What Makes A Winning Places Page ...................................................................7Getting Started........................................................................................................8 Filling out the Basic Information .......................................................................10 Business Name...................................................................................................11 Business Address ...............................................................................................11 Phone Number ..................................................................................................12 Email Address ....................................................................................................13 Website..............................................................................................................13 Description.........................................................................................................13 Category.............................................................................................................14 Service Area and Locations Settings ..................................................................14 Hours of Operations and Payment Options ......................................................15 Photos ................................................................................................................15 Ninja Photo Trick ............................................................................................16 Videos ................................................................................................................17 Adding A Video To Your Places Page..............................................................18 Geo-Tagging Your Videos ...............................................................................19 Additional Details ..............................................................................................20Verifying Your Ownership .....................................................................................21 Adding Coupons and Offers To Your Page ........................................................22Other Search Engines ............................................................................................23Where to Go From Here .......................................................................................23Helpful Resources .................................................................................................25
  5. 5. INTRODUCTIONWhether or not your potential customers can find you on the first page of searchresults can make or break your business. The competition to get onto the firstpage is fierce, and the space available extremely limited. Google Places hasproved to be many smart business owners’ secret weapon for achieving firstpage results.Recent changes to Google Places have made it an even more powerful tool forlocation-based businesses. As of late 2010, Google started to merge businesslisting results with search results for location-specific keywords (like: dentist inToronto). This has provided local businesses with an amazing opportunity to findthemselves on the first page of results, often above national companies and bigcorporations’ websites!As you can see in the above screenshot, starting at the third position, GooglePlaces results (local results) are merged into the search results. In many cases,the local results are displayed before any natural search result is displayed,starting at position one.Copyright © 2011 StandoutLocal.com All rights reserved. 5
  6. 6. Having a high-ranking local business listing (Google Places page) not only givesyou easy access to a first-page position, but also enables you to connect withyour potential customers by way of maps in wireless devices such as iPhones,iPads, etc., right when customers are in your neighbourhood, looking for theproducts or services that you offer.Your success in achieving a first-page position for your Places page depends onhaving a properly set up, complete and optimized page that adheres to Googlequality guidelines.In this guide, I will show you, step-by-step, how to set up and optimize a Placespage that search engines fall in love with! Even if you already have a Placespage, the information in this guide can help you optimize your page and improveyour search engine positions.I wish you every success in your marketing endeavours.Yours in online success,Daniel FathiP.S. I have tried to write a guide that is easy-to-understand, easy-to-follow anddetailed. But if at any point you have difficulty setting up your page or simplywant to invest your time in another aspect of your business and have an experttake care of your local online marketing, give us a call at 888.828.4385 or sendus an email at info@standoutlocal.com. If your business matches our criteria, wewill be happy to help.Copyright © 2011 StandoutLocal.com All rights reserved. 6
  7. 7. SETTING UP YOUR PLACES PAGEBefore getting started, it’s a good idea to read and familiarize yourself with theGoogle Places Quality Guidelines. Violating Google’s policies will sooner or latersend your Places page into the abyss. Make sure that you understand theguidelines and try to play by the Google rules.WHAT MAKES A WINNING PLACES PAGEThe Google algorithm is designed to prioritize a Places page based on itsrelevancy to the term and location used in the search query, as well as therelative importance of the business itself from Google’s point of view.As far as setting up a Places page is concerned, Google always favours the pagesthat make it easier for searchers to find the information they are looking for. Fact: Google rewards businesses that make their customers’ lives easier.Keeping this simple fact in mind puts you ahead of most people who try tooutsmart Google with various spammy techniques and practices-- andunknowingly shoot themselves in the foot.In this guide, you will learn how to set up a page that is optimized for yourlocation and keyword, and how to increase the significance of your page bymaking sure it’s completed the way Google expects from a noteworthy business.With that in mind, let’s get started!Copyright © 2011 StandoutLocal.com All rights reserved. 7
  8. 8. Warning! If you are setting up a Places page for a brand-new business, it is a good idea to submit your business listing to a few reputable business directories before setting up your page. Make sure the information you submit to directories is consistent with the information on your Places page. For more information, please refer to “Filling out the basic information” part of this guide.GETTING STARTEDGo to http://www.google.com/places/ and click on “Get Started” under “Claimyour business listing” on the right.Sign in with your Google account. (If you don’t have a Google account, you needto create one first.)If your business is not new, chances are Google has already created a businesslisting for you. This happens quite often, as Google tends to create listings fromthe data it gathers from various sources.Enter your country and your business’s main phone number to see whether ornot Google has already created a Places page for you.Copyright © 2011 StandoutLocal.com All rights reserved. 8
  9. 9. If your business listing is already there, you need to claim it and verify yourownership. The process is straightforward, and Google offer enough guidance onwhat you need to do. Warning! Having more than one Places page can hurt your page’s ability to rank high. At the time of this writing, the “Find business information” tool (pictured above) is not very reliable. If you want to make sure there are no other pages created for your business, go to Google Maps and search for your phone number, or zip or postal code.If your business is not listed, it’s time to create your listing.Copyright © 2011 StandoutLocal.com All rights reserved. 9
  10. 10. FILLING OUT THE BASIC INFORMATIONOne of the ways that Google judges how important your business is and decideswhat position it should occupy in search results is by looking at your business’sfootprint across the web. Your business’s Name, Address and Phone number, orNAP for short, is the footprint that Google searches for on the Internet. Think ofthe mentions of your NAP on other websites and in directories as votes for thesignificance of your business. Each time a mention of your NAP (called a“citation” in marketers’ lingo) is found, you’ve got yourself one vote.It is vitally important that your NAP is accurate and consistent across the web.Small inaccuracies and inconsistencies, such as having different phone numbersor postal codes in different directories, can not only potentially confuse yourcustomers, but also make it hard for Google to know whether the listed NAPbelongs to your business or not. And, of course, you wouldn’t want to miss anyof your votes.Copyright © 2011 StandoutLocal.com All rights reserved. 10
  11. 11. Decide on a certain format for your NAP (down to the abbreviations such “Ave.”,etc.) and always use the same format whenever you list your business with adirectory or mention it on a website. This ensures that Google will not ignoreany of your citations due to an inconsistency. Remember, the more mentions ofyour business that Google finds on the Internet, the greater your chances ofgetting a high ranking.BUSINESS NAMEIn its quality guidelines, Google requires you to “represent your business exactlyas it appears in the offline world.” And it goes on to say: “Do not attempt tomanipulate search results by adding extraneous keywords or a description ofyour business in the business name field.”Having a business name that contains your keyword (e.g. Toronto CosmeticSurgery Group) is a blessing, as it will help you rank better for that keyword. Butdon’t be tempted to spam the business name field (company/organization field)by adding additional keywords or locations to your business name. This fieldshould only contain the official name of your business, nothing less or more.Otherwise, Google’s wrath might get your Places page suspended and send youdeep into the underworld of the search results!If your business name doesn’t contain your keyword, and you still want to haveyour keyword in the business name field, your only solution is to legally changethe name of your business, which in most cases, is not worth the hassle. Thereare other ways to boost your rankings.BUSINESS ADDRESSAny local business with a physical address can have a Places page. If you have asingle-location business, your job is quite simple. Just enter your address intothe fields. There are cases, however, that can be complex and cause someconfusion.Below are the most common problematic cases and how you should deal withthem:Businesses with multiple locations: If you have a business with multiple locationsin one city, you need a separate Places page for each location. Just make sureeach Places page has its own NAP: a different name (La Pizzeria Downtown, LaPizzeria West, etc.), a different phone number and obviously a different address.Copyright © 2011 StandoutLocal.com All rights reserved. 11
  12. 12. Single-location businesses with multiple specializations or practitioners: Manydental clinics where several dentists work out of one location fall under thiscategory. You are NOT allowed to have a separate page for each of yourspecializations. But each doctor is entitled to his or her own listing. Each listingshould have a different name (doctor’s name) and if possible a different phonenumber. The same rules apply to other similar businesses such as law offices,etc.Businesses that operate in a service area: These businesses are only allowed tohave one Places page for their main office.PHONE NUMBEREnter your main phone number, including the area code, in this field. Make surethe area code of your phone number matches the location of your business andyour keyword. For example, if your Places page address is a Toronto address,only include your Toronto phone line. Don’t enter other numbers you mighthave for serving customers in other cities. Warning! Do not use a 1-800 number. Google always favours businesses with a local phone number. A local phone number enhances your listing’s relevancy with your location and boosts your ranking. Forget what the Call Tracking company rep might have told you and avoid using a toll-free number here.In its quality guidelines, Google also recommends to “provide a phone numberthat connects to your individual business location as directly as possible.”Copyright © 2011 StandoutLocal.com All rights reserved. 12
  13. 13. EMAIL ADDRESSHere, it’s is better to use an email under your business domain, if you have one.For example, if your business website is www.mywebsite.com, a good emailaddress would be email@mywebsite.com.WEBSITEYou don’t necessarily need a website in order to have a high-ranking Placespage. I have seen many business listings on the first page that don’t contain awebsite. But having a website is certainly an advantage and you should considerlisting it if you have one. If you don’t have a website, simply check the box nextto “I don’t have a website.”DESCRIPTIONDescription is one of the most important sections of your business listing. This iswhere you can get creative and throw in a couple of your keywords to enhanceyour ranking. But keep in mind that you should never sacrifice the legibility andgrammatical correctness of your description just to accommodate a keyword.The description should be written with your readers in mind. It should describeyour products, services and perhaps your location within the character limit of200. And it should sound natural.Here is an example of how you can include keywords in your description. Noticehow subtly the keywords are incorporated into the text without making it soundunnatural.Here’s an example of a dentist getting it wrong:As you can see, the description is full of keywords without any context. Thispractice is known as “keyword stuffing” and should be avoided. It not onlyeventually leads to a ranking penalty, but also makes an unfavourableimpression on your potential customers.Copyright © 2011 StandoutLocal.com All rights reserved. 13
  14. 14. CATEGORYChoosing the right categories can be a bit tricky. According to Google,“categories should say what your business is (e.g. Hospital), not what it does(e.g. Vaccinations) or things it sells (e.g. Sony products or printer paper).”Google’s auto-suggestion gives you category recommendations as you type.Your first category should be a Google-suggested category. For the rest of thecategories, try to match them as closely as possible to your primary keywords.Here is a simple trick to make your job easier. Complete the sentence “I am a …”or “We are a ...”, and you have your categories.For example, if you are a cosmetic surgeon, your categories would be:I am a … cosmetic surgeon, surgeon, plastic surgeon.Or, if you are have bookkeeping business:We are a ... bookkeeping service.Obviously, you cannot say, “I am a ‘breast enhancement,’ or ‘cosmetic surgery’or a ‘bookkeeping’”! Those would be the wrong categories.You are allowed to have up to five categories. Use them all as long as they arerelevant. If you have more than five categories in mind, go with the mostrelevant, and popular ones. Warning! Do not include location as part of your category. Google punishes listings that contain location information in the category field. For example, never use something like “Ottawa Cosmetic Surgeon” for your category. The category should only describe what you are: “Cosmetic Surgeon.”SERVICE AREA AND LOCATIONS SETTINGSFor businesses that don’t operate in a service area, the choice is obvious. If yougo to your customers’ location to deliver your service, Google offers you theoption of indicating your service area.Copyright © 2011 StandoutLocal.com All rights reserved. 14
  15. 15. Various tests have proven that including a service area on your Places pageaffects your rankings negatively. This is a problem that Google has to address atsome point, but until then, it is more advantageous if you go with the“customers come to this location” option, even when it’s you who goes toclients.Make sure you don’t hide your address under any circumstances. Doing so cansignificantly lower your chances of having a high-ranking Places page.HOURS OF OPERATIONS AND PAYMENT OPTIONSAs I mentioned before, the more complete your listing, the better. Don’t ignorethese fields, even though they might not seem very important!PHOTOSAdding photos to your listing is a great way to improve your ranking while alsoadding some personality and flair to your page.You can upload up to ten photos to your page. Go ahead and upload a fewphotos that you think your customers might find interesting. You can evenupload a photo of yourself. Photos are a great way to create a sense offamiliarity and build trust with your potential customers.Copyright © 2011 StandoutLocal.com All rights reserved. 15
  16. 16. You can upload photos directly from your computer, or you can enter the link toa photo on a photo-sharing site where your photos are hosted. NINJA PHOTO TRICK To get the maximum rankings boost possible from adding photos, try this: Go to http://www.panoramio.com and sign in with your Google account information. If you don’t already have a Panoramio username, you will be asked to create one.Upload a couple of your business photos. These can be photos of the inside oroutside of your building, your staff, or almost anything related to your business.Click on “Map this photo” on top of the photo and enter your address in thesearch field.Select the correct address if you were provided with multiple options, and saveyour position.Copyright © 2011 StandoutLocal.com All rights reserved. 16
  17. 17. Add a title and tag your photo with your business name, keywords and location.When you are finished, click on the photo a couple of times until you have itsdirect web address in the address bar on top of your browser.Grab the address and enter it in your Places page “Add a photo from the web”field.VIDEOSApart from having a positive effect on your Places page ranking, videos areextremely powerful communication tools. A professionally made, businesspromotion video can work wonders. But even a simple video of you describingyour products and services can dramatically increase your conversion rates andconsequently your sales.If you are not interested in having a video made for your company and are notso keen on the idea of getting in front of the camera and making a short videoyourself, I suggest creating a slideshow-type video. There are many onlineservices that you can use to create a video out of your own business photos.Alternatively, you can create a PowerPoint presentation and record it using aplugin such as the Camtasia Studio PowerPoint Add-in.Copyright © 2011 StandoutLocal.com All rights reserved. 17
  18. 18. ADDING A VIDEO TO YOUR PLACES PAGEBefore adding a video to your Places page, you need to first upload it toYouTube. If you don’t have a YouTube account, go to http://www.youtube.comand click on “Create Account” on top of the page.Select a username and create a YouTube account for your business. Later on,you can use this account to help boost your rankings and to drive traffic to yourwebsite. It’s a good idea to choose an appropriate username, something similaror close to your business name.Click on “Upload” at the top to upload your video. Then, add the title anddescription to your video and tag it with your keywords and business name.Incorporate your primary keyword into both the title and description.Copyright © 2011 StandoutLocal.com All rights reserved. 18
  19. 19. GEO-TAGGING YOUR VIDEOSNow it’s time to tag your video with your location. Click on the video to view it,and then click on “Edit Video Detail” on top of the video.When the menu on top of the video changes, click on “Map Location.”Enter your address in the Location field and click search. When you are sure thatthe marker on the map is pointing to the correct address, click on Save Changes.Copyright © 2011 StandoutLocal.com All rights reserved. 19
  20. 20. Grab the video’s web address from your browser’s address bar and paste it intoyour Places page video field. Don’t forget to click on “Add Video.”Congratulations! You have just added a geo-tagged video to your Places pagethat encourages your potential customers to do business with you and helpsboost your page’s ranking.ADDITIONAL DETAILSAdditional details fields are great for adding custom details to your Places page.They can also be used to include some of your other keywords into your pageand increase its chances of ranking for those keywords. As always make sureyour main objective is to provide valuable information to your potentialcustomers. Warning! Do not spam the details fields, and make sure you are not repeating any information (categories, etc.) that you already have in other sections of your page. The Additional Details section should be used solely for providing complementary information not mentioned in other sections of your page.One of the best ways to use this section is to add your products or services thatare not already mentioned in the description field. You can also includeinformation about your pricing, links to your blog or social media properties, andlinks to your review pages on review websites such as Yelp, etc. using theadditional details section.Copyright © 2011 StandoutLocal.com All rights reserved. 20
  21. 21. Congratulations! You almost finished! Submit your listing now.Important: Don’t forget to submit your page after adding your information. Ifyou fail to submit your page, all the information that you have entered will belost and you will have to start over.VERIFYING YOUR OWNERSHIPGoogle takes “Verified by owner” pages a lot more seriously and treats thembetter when it comes to ranking the pages. A verified page indicates that theinformation on the page is accurate, up-to-date, and trustworthier than theinformation that Google might have acquired from other websites or datasources.Verification can be done either by phone, postcard (mail) or SMS if you haveentered a mobile phone number. Google does not offer all options to allbusinesses, though.If you are lucky enough to get the phone verification option, go for it. This optionis a lot faster, and you don’t have to wait weeks to receive your PIN by mail.When you select phone verification, Google will place an automated phone callCopyright © 2011 StandoutLocal.com All rights reserved. 21
  22. 22. to the number you have listed, immediately after you click on “Submit.” Makesure you are able to pick up the phone and have a pen and paper handy to writedown your PIN.If you have to choose verification by mail, which is the case for most newaccounts, Google will mail a postcard to your business address with the PIN thatyou need in order to verify your listing. It can take from two weeks to a monthto receive the postcard, and sometimes it never arrives. Wait for a minimum offour (preferably five) weeks before requesting a new PIN, as the previous PINwill no longer be valid once you request a new one. And you don’t want toreceive your original and now invalid PIN, a couple of days after requesting anew one!It takes between two weeks to a month after submitting your PIN, for yourPlaces page to go live.ADDING COUPONS AND OFFERS TO YOUR PAGEAfter listing your business with Google Places, you will be able to add couponsand offers to your page. In order to add an offer to your page, you need it signinto your page and click on the Offers tab on top.Then, click on “Add an offer now.”Adding an offer to your page also increases the significance of your page andCopyright © 2011 StandoutLocal.com All rights reserved. 22
  23. 23. positively affects your ranking. An offer might also be just the right incentiveyour potential customers need to pick up the phone and call your business.OTHER SEARCH ENGINESEven though Google represents the lion’s share of search traffic (approximately60% to 70% of all searches), listing your business with Bing and Yahoo can still bebeneficial to your business and should not be ignored.Unfortunately, as of this writing, neither Bing nor Yahoo offers Canadianbusiness owners a viable solution for listing their businesses. Business owners inthe U.S. can add their listing using the following links:Bing Business Portal: http://www.bing.com/businessportalYahoo Local Listing Center: http://listings.local.yahoo.com/WHERE TO GO FROM HERECongratulations! You now have a strong foundation for a Places page that standsout from the competition, both in the eyes of your potential customers andsearch engines.If you operate in a relatively low competition market, and you followed theinstructions set forth in the guide, it is just a matter of time before your Placespage finds its way to the first page of search results. If, however, you arecompeting in a larger market where many of your competitors have their eyeson a first page position, your page will need some outside help before it canclimb to the first page.Stay tuned for a detailed, step-by-step guide on how to get your Places page onthe first page of search results using simple techniques that anyone can master.If you are not already a subscriber to our free monthly, “The Local StandoutNewsletter,” head over to http://www.standoutlocal.com/newsletter.php andsign up. Not only will you be among the first to know when the new guide isready, but also the newsletter is always filled with killer local marketing tips andtricks that you don’t want to miss!In the meantime, list your business with as many local and niche directories asyou can find, encourage your customers to write a review for your business andtry to get a few links to your website. These will help your rankings considerably.Copyright © 2011 StandoutLocal.com All rights reserved. 23
  24. 24. Finally, if you are in hurry to get your business listing on top of the searchresults, or simply wish someone else would take care of your online marketingfor you, our skilled experts are equipped with the knowledge and toolsnecessary to help you achieve the results that you desire.Copyright © 2011 StandoutLocal.com All rights reserved. 24
  25. 25. HELPFUL RESOURCESLocal Marketing Ideas Blog by Standout Local:http://www.standoutlocal.com/blogThe Local Standout Newsletter: http://www.standoutlocal.com/newsletterGoogle Places User Guides:http://www.google.com/support/places/bin/static.py?page=guide.cs&guide=28247Local Search Ranking Factors: http://www.davidmihm.com/local-search-ranking-factors.shtmlUnderstanding Google Maps and Local Search: http://blumenthals.com/blog/Local SEO Guide: http://www.localseoguide.com/Copyright © 2011 StandoutLocal.com All rights reserved. 25

×