Yu Pei (Stacy) Juan

Shanghai City, China China

Digital Planning Manager

Advertising / Marketing / PR

• Conduct consumer research to explore user needs, develop integrated digital communication strategy, organize digital content calendar, and design digital activation eco-system to achieve business goals of steering consumer’s brand preference and ultimately convert online traffic to sales on e-commerce • Lead digital planning team to cooperate with account and creative team all the way from understanding client’s brief, researching target segment, developing campaign idea, customizing media strategy according to touch points involved in consumer journey, and finally presenting the complete plan to client Client portfolio - International: 3M, Baileys, BandAid, Dubai Touris...