In the post-truth era, misinformation and fake news spread quickly through social media and other digital platforms, further eroding the importance of verifiable facts and evidence. Prasad Amore is a licensed psychologist with years of experience treating people of different ages. His distinguished service is available in Kochi and Thrissur.

1. 3/20/2023
Navigating the
Psychological Landscape
of the Post-Truth Era
PRASAD AMORE
SOFTMIND, KOCHI & THRISSUR
Exploring the complex psychology behind the blurred
lines of truth in today’s post-truth era

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The current era is known as the post-truth era, which denotes a period where objective
facts and evidence are given less importance in shaping public opinion than appeals to
emotion and personal beliefs. Essentially, the relevance of truth is reduced when it
comes to melding public opinion, with individuals relying more on their own personal
beliefs, emotions, and opinions when making decisions. While this phenomenon isn't
new, it has become increasingly prevalent in recent years, largely due to the advent of
social media and the proliferation of fake news and misinformation.
The historical context that gave birth to the post-truth era can be traced back to the
20th century, a time when propaganda and media were widely used for political
purposes. However, it wasn't until the 21st century that the term "post-truth" gained
significant traction, particularly following the Brexit vote in 2016 and the election of
Donald Trump in the same year. In both cases, false claims and misinformation were
rampant, and many individuals appeared to be more influenced by their emotions and
personal beliefs than by objective facts.
The psychology of belief
Beliefs, a crucial aspect of human cognition, serve as the foundation for our behaviour
and decision-making. However, the intricate process of belief formation is influenced
by a wide range of psychological factors that contribute to its complexity. Delving into
the depths of the psychology of belief formation, we explore how cognitive biases,
emotions, and confirmation bias can affect our perception of truth.
Cognitive biases, with their ability to streamline the processing of information in
certain situations, can be a useful tool. Yet, they can also result in errors in judgment

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and decision-making, such as when the availability bias causes us to excessively rely
on easily accessible information, or when the anchoring bias sways us too heavily
towards the first piece of information we receive. By causing us to overestimate the
probability of certain events or rely on information that may be inaccurate or
irrelevant, these biases can have a profound impact on our beliefs.
Emotions also play a significant role in the formation of our beliefs. When emotionally
invested in a particular belief or outcome, we tend to seek out information that
supports our views while disregarding or dismissing contradictory information. This
phenomenon, known as motivated reasoning, occurs when our emotions inspire us to
selectively focus on information that confirms our beliefs while ignoring or discounting
information that challenges them.
Confirmation bias, another cognitive bias that can affect our perception of truth, arises
when we interpret information in a manner that confirms our pre-existing beliefs, even
as we disregard or discount information that contradicts them. Over time,
confirmation bias can lead us to reinforce false beliefs while ignoring evidence that
challenges them, resulting in a particularly insidious impact on our beliefs.
The psychology of misinformation
False or inaccurate information that is spread intentionally or unintentionally is known
as misinformation, and it can have a significant impact on people's beliefs and
behaviours. The rise of social media platforms has made the spread of misinformation
a major concern in recent years.
To delve deeper into the psychology of misinformation, we need to examine how it
spreads and why people may be more likely to believe it. One key factor in the spread
of misinformation is the way information is shared on social media. These platforms
use algorithms that prioritize content-generating engagement, such as likes,
comments, and shares.
This prioritization means that emotionally charged or controversial content is more
likely to be shared widely, irrespective of its accuracy or reliability. Social media users
tend to share content that aligns with their existing beliefs, creating filter bubbles that
reinforce misinformation and limit exposure to alternative perspectives.
In addition, people often rely on heuristics or mental shortcuts when processing
information. For instance, information that is repeated frequently may be more likely
to be believed, regardless of its accuracy. This can be particularly problematic when
false information is spread widely, creating a sense of social proof that reinforces the
belief that the information is true.
Misinformation may also be more likely to be believed due to cognitive dissonance, a
situation in which a person's beliefs or values are inconsistent with their behaviour or

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the information they receive. In such cases, people may reject information that
contradicts their existing beliefs to reduce discomfort.
Furthermore, confirmation bias, which we discussed earlier in the article on the
psychology of belief formation, can also make people more likely to accept
information that supports their existing beliefs and ignores or discount information
that contradicts them. This tendency can make it challenging to recognize and correct
misinformation since people seek out and believe information that confirms their
existing beliefs.
The psychology of misinformation is a multifaceted and intricate topic. The spread of
misinformation is influenced by several factors, including the way information is
shared on social media, cognitive biases, and psychological tendencies such as
cognitive dissonance and confirmation bias. By understanding these factors, we can
better recognize and counteract misinformation, leading to a more informed and
accurate public discourse.
The psychological impact of the post-truth era
The epoch of post-truth, distinguished by a blatant disregard for objective facts and a
preoccupation with personal beliefs and emotions, can have profound psychological
ramifications for both individuals and society. Delving into this topic, we will explore
some of the manifold ways in which the post-truth era can impact mental health, trust
and relationships, and decision-making.
One of the principal psychological impacts of the post-truth era is its potential effect
on mental health. With the incessant bombardment of incongruous information and
misinformation, people may experience an unsettling sense of bewilderment, anxiety,
and powerlessness. This is particularly injurious for individuals grappling with anxiety
or depression, as it can amplify their symptoms and render it more arduous to cope
with quotidian stressors.
In addition, the post-truth era can engender a significant impact on trust and
relationships. When people are unable to rely on objective facts and evidence, it
becomes challenging to place trust in others or establish meaningful relationships. This
can be especially detrimental in domains such as politics, where faith in institutions
and leaders is indispensable for a functional democracy.
Finally, the post-truth era can also encumber decision-making. In a milieu where
people cannot rely on accurate information and objective facts, they may be more
prone to make decisions based on emotions or personal beliefs. This can lead to poor
decision-making, both in individual and collective contexts.
The psychological impacts of the post-truth era are extensive and can have far-
reaching effects on individuals and society. It is essential for individuals to recognize

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the potential impacts of the post-truth era on their mental health, relationships, and
decision-making, and take measures to counteract its adverse effects. This may involve
seeking out dependable sources of information, practicing critical thinking and fact-
checking, and fostering trust and meaningful relationships with others.
To conclude, it must be said that the post-truth era presents a formidable challenge to
our capacity for distinguishing truth from misinformation, with profound psychological
and social consequences to boot. Yet, even in the face of these daunting challenges,
we can surmount them by sharpening our critical thinking skills, elevating our
awareness of our cognitive biases, and proactively seeking out trusted sources of
information. By doing so, we can effectively counteract the insidious effects of the
post-truth era and pave the way for a more enlightened and accurate public discourse
that aligns with reality.
Prasad Amore
RCI Licensed Mental Health Professional/Author
of 8 books/Managing Director at Softmind
Wellness Pvt Ltd
Kochi, Kerala

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