Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Empfehlungsmarketing ! und was kommt danach?

2,278 views

Published on

Vortrag von Marco Ripanti beim 1. Social Commerce Summit der Conference Group in Wiesbaden

  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Empfehlungsmarketing ! und was kommt danach?

  1. 1. Marco Ripanti, Geschäftsführer & Gründer<br />Empfehlungsmarketing !und was kommt danach?<br />Analyse und Next Steps, damit aus Empfehlungen neue Empfehlungen und Kunden werden.<br />Wiesbaden, den 22. Juni 2011<br />
  2. 2. Kurz zu mir …<br />
  3. 3. Wo kommen Ihre Kunden her?<br />…Empfehlung Anzeige<br />Blogger WebsiteeMailKampagne<br />Kommunikation zwischen Kunden<br />Suchmaschine Facebook …<br />
  4. 4. Woher kommen Empfehlungen?<br />Folgen Sie Ihren Kunden und Fans! Lernen Sie sie kennen!<br />
  5. 5. Kunden wollen Empfehlungen!<br />Quelle: Allensbacher Computer- und Technik-Analyse http://acta-online.de/ (2009)<br />
  6. 6. Bieten Sie richtige Gelegenheiten<br />… für Empfehlungen<br />
  7. 7. Bieten Sie richtige Gelegenheiten<br />… für den Austausch <br />
  8. 8. Social Commerce ist …<br />…voller Emotionen<br /> …eCommerce + Social Media<br />…eine konkrete Ausprägung des elektronischen Handels, bei der im Vordergrund steht:<br />persönliche Beziehung der Kunden zueinander<br />die Kommunikation zwischen den Kunden <br />die aktive Beteiligung der Kunden <br />
  9. 9. Social Commerce ist …<br />…nicht neu!<br />Schon am 23. Dezember 2005 schrieb Steve Rubel:<br />Social Commerce: Creating Places wherepeoplecancollaborate online, getadvicefromtrustedindividuals, find goodsandservicesandthenpurchasethem<br />Steve Rubel ist Senior VicePresident bei Edelman, einer der weltweit größten unabhängigen PR-Agenturen<br />Quelle: SocialCommerceToday.com<br />
  10. 10. Die Kunst des Social Commerce<br />Aus Likes Käufe machen!<br />Kaufen ist einfach: es gibt alles!<br />Alles zu verkaufen kann schwierig sein!<br />
  11. 11. Gilt, Blippy, Groupon, Living Social, Shop Socialetc und was kommt dann?<br />Hype? Blase?<br />Quelle: SocialCommerceToday.com<br />
  12. 12. eCommerce Umsatz steigt<br />In Deutschland B2C in Milliarden EURO<br />Quelle: TNS Infratest, Global IndustryAnalysts<br />
  13. 13. F- Commerce heute<br />
  14. 14. F- Commerce: Beispiel Diesel<br />
  15. 15. Mit Freunden einkaufen<br />
  16. 16. Strategie und Frage<br />Leutekaufendortwosiesichtreffen: eCommerce auf Social Media Plattformen<br />Leutetreffensichdortwosiekaufen: SocialMedia auf eCommerce-Plattformen<br />Wer empfiehlt wo mit welchem Effekt?<br />
  17. 17. Empfehlungen vermehren sich<br />Wie? „Digitales Mundpropaganda“<br />Wo? Dort wo Ihre potentiellen Kunden sind<br />Analyse ist notwendig!<br />
  18. 18. In welchen Netzwerken sind meine Nutzer?<br />Erfahre ich wie groß die Reichweite einer Empfehlung war?<br />Sehe ich die Reaktionen auf einen empfohlenen Inhalt?<br />Weiß ICH wer meine Multiplikatoren sind, oder weiß es nur ein Dritter?<br />Kann ich mich evtl. bei Multiplikatoren „bedanken“?<br />Social Sharing für Empfehlungen<br />
  19. 19. Empfehlungen<br />Anreizsysteme gepaart mit guten Inhalten!<br />Machen Sie das Netzwerkzu einer Währung<br />Messbarkeit der Empfehlungen:Analysen und Optimierungender Reichweite<br />„Dankeschön“ für erfolgreiche Empfehlungen<br />Umfrage: 92% klicken nur einenShare – Button<br />Quelle, eigene Umfrage: http://875164.polldaddy.com/s/social-sharing-warum-tun-sies<br />
  20. 20. Empfehlungen machen Kunden<br />Mit Deals „nachhelfen“: Like-Economy<br />Habt ihr schon gehört?<br />Für die Empfehlung bekomme ich …<br />Du solltest auch XYZ kaufen?<br />
  21. 21. Gefühlte Reichweite wird teuer bezahlt<br />
  22. 22. KPIs im Empfehlungsmarketing<br />Social CRM ist die Basis und informiert über<br />LIKES/SpreadsMedia Penetration<br />Clickback-LikeClickback<br />DEAL-Klicks<br />Clickback-Spread<br />Qualitative, quantitative, individuelle Auswertung!Kontaktaufnahme mit wertvollen Fans<br />
  23. 23. Quelle: www.slideshare<br />
  24. 24. Herzlichen Dank !<br />Marco Ripanti<br />marco@spreadly.com<br />http://twitter.com/ripanti<br />http://www.facebook.com/ripanti<br />http://de.linkedin.com/in/ripanti<br />CEO ekaabo GmbH<br />69469 Weinheim<br />Tel. 06201 – 845 20 12 <br />

×