Ryan Foland speaks with Cynthia Johnson, a digital marketing and brand development expert. She is a thought leader and specialist when it comes to cutting edge social media, and building online influence. In this entertain interview, Ryan and Cynthia jump between a lot of topics: from how to get paid to speak by big companies, to how to use, or not to use, social media on stage. This talk is both engaging and loaded with great info for speakers of all levels. Listen to this podcast to find out: - How knowing your content inside out has a major effect on your ability to connect and offer value to your audience. - How to impact an entire audience by starting with one person. - Why you need to rehearse if you want to hit the big leagues of speaking. - One important tip for making contact and getting booked by big companies and organizations. - Selfies: yes or no? Practical tips for using social media on stage.

1. INTERVIEW WITH
CYNTHIA
JOHNSON

2. "When you ask a lot of questions, you kind of
develop the ability to tell a better story."
-CYNTHIA JOHNSON
www.WorldofSpeakers.com
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3. -CYNTHIA JOHNSON
"You need to build upon the skill set talents and the
personality of individuals involved with the organization,
to help build that brand and tell the story in a way that
drives growth, new business, and retention."
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4. -CYNTHIA JOHNSON
"My hands-down-most-important tip is:
you've just got to get up there and do it."
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5. -CYNTHIA JOHNSON
"Would you feel comfortable looking at one
audience member in the eye and telling them your
exact speech, one on one? Because that's basically
what you're doing from their perspective."
www.WorldofSpeakers.com
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6. -CYNTHIA JOHNSON
"You've got to take your presentation down
as if you were talking to each individual
person. Really speak to them. "
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7. -CYNTHIA JOHNSON
"When you're bringing quality information and
people are learning something, then the delivery
part can be overlooked because it's not really what
they are there for, they're there for the content.
"
www.WorldofSpeakers.com
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8. Imagine reaching your audience
the way you think about hitting
a pin when bowling: just hit one
and the rest will follow.
-RYAN FOLAND
www.WorldofSpeakers.com
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9. -CYNTHIA JOHNSON
"Rehearsing is important. You wouldn't show
up at the Olympics without training. You're in
the big leagues now, you need to be prepared."
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10. -CYNTHIA JOHNSON
"Looking to get hired to speak at companies? Don't
underestimate the power of anyone in an
organization. You would be surprised at how much
persuasion power interns or entry-level employees have."
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11. -CYNTHIA JOHNSON
"Plant the seed and be available. Even if you aren't specifically
connecting with the big company or organization you want to
work with. Connect with everyone in the circle, and you will gain
access to the bigger companies once you are in the sphere. "
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12. EXPERT INSIGHTS ON
GROWING YOUR
SPEAKING BUSINESS
Listen to the World of Speakers Podcast Series on iTunes.
www.WorldofSpeakers.com
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