Networking at an event you speak at and attend can be productive on many levels. After seeing you speak, many audience members will be keen to connect with you, starstruck with your expertise, charisma, and speaking skills. But sometimes, you can leave an event with your pockets stuffed with business cards, and still not end up with any new speaking opportunities. It might have something to do with your follow-up techniques. Being able to turn business cards and casual conversations at networking events into business leads and paid speaking gigs can have a major impact on your speaking business’s bottom line. Recently, we came across an article by Forbes which explore some expert tips on how to bridge contacts between offline and online activities.

1. MAXIMIZING YOUR
CONNECTIONS
5 TIPS FOR
AFTER AN EVENT

2. TURNING
BUSINESS
CARDS INTO
LEADS
Being able to turn business cards
and casual conversations at
networking events into business
leads and paid speaking gigs can
have a major impact on your
speaking business’s bottom line.

3. 1. MAKE NOTES
IMMEDIATELY.
This will help immensely in remembering who was
who after the event.
Write on the back of their business
card, or in a notebook with their
name some notes about the
conversation and anything relevant.

4. VALUABLE
LEADS
Prospects who would be
considered an ideal client
and/or that demonstrated a
strong level of interest in
working with you.
Prospects who need to be
qualified. They might be
seriously interested or they
may not, and even if they are
you're not certain they are
qualified.
QUALIFY
LEADS
GOOD
CONTACTS
Individuals you can build a
relationship with. You might
work together down the road,
refer business to each other,
or simply go out for beers
together once in a while.
2. CATEGORIZE AND TAKE ACTION ACCORDINGLY.

5. CONTACT
VALUABLE LEADS
RIGHT AFTER
THE EVENT
to schedule a time to meet again.

6. Follow up with new followers you got from the event by sending a quick DM.
Browse through their most recent tweets and retweet or like anything that relate to your topic or
industry. Connect with them, understand their brands, and create a more immediate connection.
ON TWITTER
3. CHECK THEM OUT

7. 4. CRMS &
LINKEDIN
Input all the contacts into your CRM and add
your notes so you can send tailored
communications to them in the future.
Send connection requests to all the new
contacts on LinkedIn.
When sending a connection request, type a
personalized message reminding them of
how you met.

8. EMAIL
5. Send them a personalized
Email a reintroduction to the contact thanking them for their time and
wishing them safe travels back from the event.
When the contact expresses interest or wants to know more about our
services, I provide them with more information as requested and let them
know that they are free to contact me directly.