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第二回アドフラウド勉強会パネルディスカッション2
The document discusses various forms of ad fraud, including hidden ads, ad injection, and click hijacking, among others. It presents data on multiple advertising networks, detailing metrics such as impressions, click-through rates (CTR), cost per install (CPI), and return on ad spend (ROAS). The emphasis is on identifying fraudulent activities and analyzing their impact on advertising effectiveness.
第二回アドフラウド勉強会パネルディスカッション2
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- 6. AdFraud Media Impression ClickInstall Activity Hidden Ads Ad Injection Auto Refreshing Domain Spoofing Imp Bot Ad Stacking Pixel Stuffing Pop under Click Bot Click Spam Click Hijacking Cookie Stuffing Fake Installs Download Farm Click Injection SDK Spoofing DeviceID Resetting Fake IAP
- 7. AdFraud Media Impression ClickInstall Activity Hidden Ads Ad Injection Auto Refreshing Domain Spoofing Imp Bot Ad Stacking Pixel Stuffing Pop under Click Bot Click Spam Click Hijacking Cookie Stuffing Fake Installs Download Farm Click Injection SDK Spoofing DeviceID Resetting Fake IAP
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- 9. / CTR CVR CPIROAS
- 10. Q1 CPI Network A 400,000400 1,000 Network B 160,000 800 200 Network C 480,000 1,200 400 Network D 200,000 400 500
- 11. / CTR CVR CPIROAS
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- 13. CPI = /CV
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- 16. Click through Conversion ViewClick CV Conversion Click
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- 20. Watch through Conversion() View CVWatch(5-10s)
- 21. Q2 View CVWatch (5-10s) View ClickCV View(2s) CV Click through CV View through CV Watch through CV
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- 24. CPI Network A 400,000400 1,000 Network B 160,000 800 200 Network C 480,000 1,200 400 Network D 200,000 400 500
- 25. Imps. CTR ClicksCVR CPI Network A 5,000,000 0.1% 5,000 8% 400,000 400 1,000 Network B 5,000,000 20.0% 1,000,000 0.08% 160,000 800 200 Network C 4,000,000 10.0% 400,000 0.3% 480,000 1,200 400 Network D - - 200,000 0.2% 200,000 400 500
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- 28. | | | Ad Fraud AdFraud
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