Top web design & development trends that you can consider implementing in your web solutions to stay ahead of the competition. https://bit.ly/3QjeyIf

1. TECHNOLOGY TRENDS
TOP WEB DESIGN &
DEVELOPMENT TRENDS
YOU NEED TO KNOW IN 2023
BY APPSDEVPRO
ADP

2. OVERVIEW
HAVE YOU BEEN LOOKING FOR THE LATEST WEB DESIGN
AND DEVELOPMENT TRENDS THAT HELP YOU LAUNCH A
FUTURE ORIENTED WEB SOLUTIONS? IF YES, THEN THIS
BLOG IS HERE FOR YOU COVERING ALL THE LATEST TRENDS
THAT NEEDS TO BE IMPLEMENTED IN WEB SOLUTIONS.
THE EVER-EVOLVING WEB DEVELOPMENT INDUSTRY IS
ALWAYS CHANGING, MAKING IT HARD TO STAY ON TOP OF
THE LATEST TRENDS. BY 2023, THE WAY WE USE THE
INTERNET WILL BE COMPLETELY DIFFERENT FROM HOW WE
USE IT TODAY. AND WHILE THERE’S NO WAY TO KNOW
WHAT THE WEB WILL LOOK LIKE IN THAT FAR-OFF YEAR,
YOU CAN USE PRESENT TRENDS TO MAKE EDUCATED
GUESSES ABOUT WHAT MIGHT HAPPEN.

3. OVERVIEW
THAT’S WHY WE’VE PUT TOGETHER THIS LIST OF WEB
DEVELOPMENT TRENDS THAT YOU SHOULD KNOW ABOUT IF
YOU WANT TO BE ABLE TO COMPETE IN 2023 AND BEYOND.
SOME OF THESE CHANGES ARE ALREADY OCCURRING, SO
IT’S IMPORTANT TO START FAMILIARIZING YOURSELF WITH
THEM NOW IF YOU WANT TO BE SUCCESSFUL IN THE
FUTURE.
HERE ARE THE 10 TOP WEB DESIGN & DEVELOPMENT
TRENDS IN 2023

4. 1) WEB DESIGN IN MOTION
With the web becoming increasingly graphical, Web Design in Motion has become much
more important.
Whether it’s scrolling interaction or animation that grabs your attention, the trend for 2023 is
having less dead space and more movement on a website. This trend looks like it’ll continue for
at least the next few years too.
The research backs this up too; 85% of designers surveyed were implementing some form of
animation on their websites by the end of 2021, showing how significant web design in motion
has become. It might seem like an offshoot from animation with HTML5 making it possible for
anybody to experiment with creating dynamic animations in the browser without installing any
additional software or plug-ins; but this would underestimate its importance in how humans
process information from digital screens.
Benefits of Web Design in Motion :

5. The transitions, animations, and interactions of Web Design in Motion all come together in
their sum to create a more engaging user experience than static designs.
Web Design in Motion also works much better with all kinds of devices- from desktops and
laptops to smartphones and tablets.
Web Design in Motion helps today’s web designers build unique creations that are both
engaging and appealing to the audience.
Unlike static websites, it is always best to include plenty of motion on a website so that
visitors can be constantly drawn into the design.
A nice way to start building animations is by first creating your sketches and then uploading
them into an animation tool like Flash or Adobe After Effects.
These tools allow you to see how your design would look when animated right away before
even adding any code!

6. 2) COLOR THEORY REDUX
Digital screens – the kind you use for gaming, entertainment, and more – emit different types of
blue light. This is one of the reasons smartphones can make us sleepy, alert us if we’ve been
sitting still too long, or make it harder for us to sleep at night.
To combat this, developers are adding features like Night Shift and Blue Light Filters into their
interfaces. Color Theory Redux gives you access to a color palette that has been optimized for
retina displays without having a problematic amount of blue light.
The browser extension takes your current page’s hex code and updates it with an analogous
color that has less blue light exposure without affecting the visible brightness or contrast too
much.

7. 3) ASYMMETRIC LAYOUTS
What does an asymmetric layout look like? An asymmetric layout works by arranging visual
content on the page without taking into account traditional and symmetrical layouts.
The content is arranged differently on each side of the page and more attention is given to
one side.
For example, some websites use the right column for navigation while another uses that
space for large images or a blog section.
Asymmetric layouts are where, when placed on the page, certain elements are either pushed left
or right. Content is often prioritized within this layout and the result is a more focused and
immersive experience for users. One of the main factors driving these layouts is user experience.
As more and more content is shifted from desktops and laptops onto mobile devices, users want
their content front and center so that they don’t have to dig through menus or endlessly scroll
down their screen.
Tips for Better Asymmetric layouts

8. 4) DESIGN FOR SMALL SCREENS
We live in a post-PC world, with fewer and fewer people relying on desktop or laptop computers.
In fact, the number of mobile devices has been steadily increasing over the years, with the total
now exceeding 4 billion.
With this increased use of small screens and decreased reliance on PCs, it’s time for designers
and developers to change their processes. Whether we’re designing for new users with an
entirely different user experience or veterans who now find themselves more mobile than ever
before, our designs must adapt for these changes if they want to succeed.

9. 5) TIPS FOR SMALL SCREENS DESIGN
Eliminate any unnecessary text and images
Consider how text will scale up or down, if needed
Ensure all buttons are touchable and close enough together that they can be tapped with a
finger
Remove the majority of popups or other features that require input fields
Include links or shortcuts back to the home screen on each page
Maintain design consistency throughout your app so that users can easily find their way
around
Always be mindful of what your customer is trying to accomplish. When designing for small
screens, it’s essential that everything on the page is as readable and responsive as possible.
Follow these six tips when designing for mobile screens:

10. 6) INTERACTIVITY
Allow your visitors to interact with your site and give them a sense of participation.
Simplify the task as much as possible. Tip 3 – Provide feedback in real-time and in
interactive ways (such as error messages, animations, etc).
Turn text into an interactive object to spark curiosity or invite clicks.
As users become more impatient with page load times, interaction becomes a major focus.
Touchscreens, gyroscopes, accelerometers and GPS systems can all be combined for location-
aware experiences that are tailored for the context of where you are or what you’re doing.
For example, if a user clicks on an interactive item on their phone while watching a video, they
can be automatically transported from the video into an entirely different app with customized
content. Technologies like this will only grow as we move further into augmented reality and
virtual reality.
Tips to improve interactivity in your website

11. 7) DYNAMIC SCROLLING
Dynamic scrolling has been a developing trend for the past few years. As sites have grown in
complexity, designers and developers have been turning away from scroll-based navigation and
opting for dynamic scrolling as a more straightforward way of scrolling through a website.
This increased responsiveness is important not only because it mimics what users expect from
most mobile applications but also because it takes a lot of computing power and processor speed
away from the browser. Dynamic scrolling gives you better performance on mobile devices,
enabling your website to load up more quickly for the end user.

12. 8) ORIGINAL ILLUSTRATIONS
For web development, Original Illustrations is critical to developing attractive and accessible
websites. Professionals often create their own original illustrations for many reasons including
time, budget, and artistic control. Employing illustrators with their diverse set of skills can help
give an overall richer design.
For example, some may offer the option for hand drawn or vector graphics for various types of
projects or designs. Graphic designers can add a wide variety of images, logos and other
elements into the art work as well.
Mastering color selection and placement is essential for effective communication when it comes
to designing web pages in a design tool like Photoshop or Illustrator.

13. 9) SPLIT-SCREEN LAYOUT
You may be asking, what is split-screen layout? In this style of web design, two or more content
areas are stacked on top of each other, with a divider (usually an image) splitting the screens
horizontally.
The divider can be vertical or horizontal and is often used to highlight major changes in the site’s
content. Split-screen layouts provide variety and keep the page fresh by combining related
content that typically wouldn’t have been placed next to each other before.

14. 10) ARTIFICIAL INTELLIGENCE AND
CHATBOTS FOR E-COMMERCE SITES
Artificial intelligence (AI) is shaping the future of development. This technology can help
you create engaging apps, reduce maintenance and build faster websites. So what are
the benefits of artificial intelligence for web development? Here are six great benefits
AI brings to web development:
AI speeds up coding by managing repetitive processes that take up a lot of time.
Machine learning allows AI software to identify patterns and solve problems.
Technology is rapidly evolving and as a result, more website owners are investing their time and
money into using Artificial Intelligence and chatbots for e-commerce sites. Websites will be able
to use artificial intelligence technology, like voice recognition and natural language processing,
to create more user-friendly experiences. Chatbots will enable site visitors the ability to quickly
find product information without having the search for it on the website.
Benefits of artificial intelligence for web development :

15. 11) VOICE SEARCH TECHNOLOGY
At the dawn of the 2020s, we were just beginning to become acquainted with Google Home and
Alexa. But by the end of 2020, voice search technology is everywhere. In fact, for those who are
wary of looking at their phone screens or can’t even see them (the elderly), voice search is an
accessible option that’s becoming an invaluable resource.
Gone are the days when you had to spend hours combing through a store for a simple sweater –
today, you can tell your home assistant exactly what you’re looking for and have it shipped right
over.
Benefits of voice search technology for web development
While voice search is still a fairly new technology, it offers web developers six benefits for
designing and developing a site. Primarily, voice search simplifies the process of locating
information on a website as well as offers additional insights such as key word trends and
natural language understanding.

16. 12) SMARTER E-COMMERCE
WEBSITES
E-commerce websites are an essential component of the business world these days. The ways in
which people are consuming and purchasing products have changed considerably, so e-
commerce websites need to be a lot smarter and provide more added value for consumers.
A smart e-commerce website does a lot more than just direct potential customers from
clickthroughs on ads to the site. Instead, it will send them information about relevant products
and offers, engage with them through engaging visual content, and use personalized shopping
tools like virtual fitting rooms for them when they’re ready to buy.

17. 13) DARK MODE EXPERIENCE
It’s now standard for apps and sites to offer a dark mode experience that has darker
backgrounds and less light sources.
Black is the most popular color for these new modes, with designers realizing that black text on a
white background is easier on the eyes and prevents devices from overheating. Of course, there’s
no reason why you can’t offer other modes, such as vibrant or gray.

18. 14) SINGLE-PAGE APPLICATION
Applications have always been powered by the web, but more and more they are constructed as
single-page applications. Some of the benefits of single-page applications include reduced data
usage and better performance, but making this shift can be tricky.
There are a number of considerations that need to be made for a successful single-page
application including whether or not to use server-side rendering, whether or not to use client-
side routing, and handling state management on the client-side.

19. 15) USE OF WEB 3.0
Web 3.0 is a term for the next-generation of web-based applications and experiences. The goal
of Web 3.0 is for developers to build decentralized networks that are more reliable,
interoperable, scalable, and faster than previous generations of the web.
These applications can offer greater personalization and communication, as well as richer
content not restricted by third-party gatekeepers.
This decentralization will allow users greater privacy protections and increased security from
hacks and cyberattacks while simultaneously creating new business opportunities through
increased competition among both developers and service providers.

20. CONCLUSION
So now that you know about the top web development trends of the future, the next step is for
you to make sure your company or organization hires dedicated web developers. By doing so,
you’ll be able to improve your digital presence and keep up with what’s coming next.
We hope this post has helped you get a better idea of what the top web development trends are
for 2023. We also hope that it has given you a good foundation for understanding how these
changes will affect your business moving forward.

21. FULL SERVICE
+91 9898021433
FULL SERVICE
WWW.APPSDEVPRO.COM
INDIVIDUAL SERVICE
BIZ@APPSDEVPRO.COM
THANK YOU

22. CONTACT US
+91 9898021433
biz@appsdevpro.com
www.appsdevpro.com