A few slides around the ICO topic based on publicly available sources. The references have been listed on the 18. slides.

1. ICO from High level / BizDev perspective
Sandor R. Kiss, 2018

2. High level process
Pre-
planning
Planning
Before
the ICO
Day of
ICO
After
the ICO
Running
the
project

3. High level process
Pre-
planning
Planning
Before
the ICO
Day of
ICO
After
the ICO
Running
the
project

4. Things to consider
Product
Eco-
system
Customers Community
BizDev Focus
Commercial
Open
source
Software
Traditional
tech business
Open
company
Transparency

5. Things to consider
Nice-to-
have
Security-
by-design
Security

6. ▪ What is the purpose of the token?
▪ What function or utility does it perform?
▪ What does it represent in your business?
▪ Is the token absolutely necessary?
▪ Why does your project need to be on the blockchain?
▪ Can you describe a viable economic model behind it?
Questions about the token

7. Blockchain decision path

8. Phase Est. Time Special Resources Deliverables
Pre-planning 3 workshops BizDev, ICO specialist Answers to the main questions
Roadmap

9. High level process
Pre-
planning
Planning
Before
the ICO
Day of
the ICO
After
the ICO
Running
the
project

10. Planning phase
Platform &
Technology
(if
applicable)
Legal &
Compliance
Smart
Contract &
Coin Dev
Marketing
&
Community
Security

11. Offering
How much do you want to raise? & Why?
Whatdo you want to accomplish with the particular distribution method you are
choosing?

12. Smart Contract / Blockchain / Wallets
What blockchain will you be using? ERC20 token?
Whocodes the smart contract and who does the audit?
Which wallet suits you best? Hardware? Multi-sig?

13. Security
Blockchain
Security Expert
• Smart
Contract
security
• Wallet
security
• Platform
security (if
applicable)
CTI service
• Fake news
• Trolls
(“it’s a scam”)
• Phishing
attacks
CyberSec
Expert
• Awareness
• Bounty
Program
• Workplace
security
Resource
/ Service
Challenges
/ Threats

14. White paper
▪ Content
▪ Executive summary
▪ Overview of the whole (eco)system
▪ Problem
▪ Solution, Product description, Timeline
▪ A description of the token commercialization
▪ Team members
▪ All high level technical information
▪ Low level technical information (if applicable)  technical white paper
▪ Marketing, Legal & Security Strategy
▪ Get feedback!

15. Phase Est. Time Special Resources Deliverables
Pre-planning 3 workshops BizDev, ICO specialist Answers to the main questions
Planning 3-4 months BizDev, ICO specialist supported
by
• blockchain / smart contract
dev
• security/legal/marketing
advisor
Public docs
• Deck / One pager / One liner
• White paper (Offering, Team, ..)
Internal docs
• Legal plan
• Security plan
• Communication plan
Before the ICO
Day of the ICO
After the ICO
Running the project
Roadmap

16. High level process
Pre-
planning
Planning
Before
the ICO
During
the ICO
After
the ICO
Running
the
project

17. Phase Est. Time Special Resources Deliverables
Pre-planning 3 workshops BizDev, ICO specialist Answers to the main questions
Planning 3-4 months BizDev, ICO specialist supported
by
• blockchain / smart contract
dev
• security/legal/marketing
advisor
Public docs
• Deck / One pager / One liner
• White paper (Offering, Team, ..)
Internal docs
• Legal plan
• Security plan
• Communication plan
Before the ICO 2 weeks • Communication team
• Tech and Biz knowhow
• Tutorial videos
• Active Communication
• ER plan
Day of the ICO 1 day • Founders
• Communication team
• Tutorial videos
• Live stream
After the ICO 1 week • ICO specialist • Analysis of the campaign
• Locating tokens
Running the project N/A • Economist • Fiscal policy
• Monetary policy
Roadmap

18. Sources
▪ https://medium.com/@mccannatron/guide-to-launching-an-initial-coin-offering-ico-94587af2c8d5
▪ https://smilebright.media/blog/how-to-write-a-good-white-paper-for-ico
▪ https://ico.monetha.io/Monetha_WP.pdf
▪ https://techcrunch.com/2017/05/24/how-to-stage-an-ico-and-other-related-questions-you-might-like-answered/
▪ https://www.lucyd.co/wp-content/uploads/2017/11/whitepaper.pdf
▪ https://www.coinschedule.com
▪ https://techcrunch.com/2017/12/16/do-good-companies-ico/
▪ https://techcrunch.com/2017/09/22/how-to-run-a-token-sale/
▪ https://cointelegraph.com/explained/how-to-launch-a-successful-ico-explained
▪ Coursera Cryptocurrency Course

19. Thank you for your attention
www.cyber.services
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