Some resolutions are harder to keep than others. While we can’t help you lose those last 10 pounds or make you a morning person, we can help you take your marketing to the next level for the new year. You’ll learn: • Tips for creating highly engaging content • Helpful hints for posting consistently to social media • How to measure the success of your campaigns with analytics

3. Tweets with images
receive 18% more
clicks, 89% more
favorites and 150%
more retweets.
Facebook posts with
images receive 53%
more Likes, 104%
more comments and
84% more clicks.
source: Twitter source: KissMetrics

4. ● Show Season
● New products
● Events
● Staff Selfies
● Customers
What to
photograph?

5. Use the right tools.

6. Use the right tools.
Pixlr
(photo editing)
Canva
(add illustrations)
PicMonkey
(make collages)

8. ▪ Holidays
▪ Community events
▪ New product arrivals
▪ Anniversaries, celebrations, milestones
Identify 3-5 marketing opportunities that support your
goals (target 2 or 3 per month)
Select a mix of traditional and nontraditional reasons
for customers to visit your store
My Monthly Opportunities:

9. Valentine’s Day
Easter
St. Patrick’s
Memorial Day
Mother’s/Father’s Day
Independence Day
Veteran’s Day
Labor Day
Halloween
Thanksgiving
Christmas Eve and Day
New Year’s Eve and Day
Community Festivals
Farmer’s Markets
Food Festivals
Town Anniversaires
Shop Local Campaigns
Local Business Tours
Light-Up Night
Sidewalk Sale
Heritage Days
Daylight Savings
First Day of Spring
First Day of Summer
Baptisms
Wedding Season
Back-to-School
Summer Vacation
Last Day to Ship
Store Birthday
Black Friday
Cyber Monday
Holidays, Happenings, Special Occasions

10. National Popcorn Day
Read a Book Day
National Tourism Day
Pi Day
National Donut Day
The Sweetest Day
National Punch Day
Youth Art Month
National Nutrition Month
Community Spirit Day
National Pet Month
National Potato Chip Day
Dr. Seuss Day
Pancake Day
National Cookie Month
April Fool’s Day
National Chocolate Day
Customer Appreciation Month
Non-Traditional Holidays

11. ● Motivational Monday
● TBT
● Fun Fact Friday
● and more!
Use “filler
posts” too!

12. Use a calendar.

14. ● Welcome Email
● Newsletter
● Product-based
● Sale-focused
Use different
campaigns.

15. Use templates. Use your calendar (again!)

17. ● Impressions
● Comments (replies)
● Likes (favorites)
● Shares (retweets)
What do you
measure?
● Delivery
● Open Rate
● Click Rate
● Bounces/
SOCIAL EMAIL
● Audience
Engagement
● Traffic
Sources
● Page Bounce
Rates
WEBSITE

18. Schedule Time. Use the tools.
Social
(built-in analytics)
Facebook
Twitter
Pinterest
Instagram
Email
(reporting)
Website
(Google analytics)

20. ChannelVideo
Hashtags
Personalizatio
n
● #ShopLocal
● #YourBrand
● #ShopSmallPGH
● Hi, Zoë!
● Our picks for you…
● Coupons
● Don’t be afraid!
● Consider GIFs
● Instagram?
● Pinterest?

21. Visit the Resource Center.
Find inspiration and guides!

22. Take more photos.
Post to social media at least once a day.
Pick an email schedule and stick to it.
Know your numbers.
Try something new!