Turning the Tide for Coastal Tourism with Increased Spending
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Turning the Tide for Coastal Tourism with Increased Spending
- 1. Turning the Tide for Coastal Tourism July 2015 Simon Hanney
- 2. • Add picture here of busy seaside attraction in 1930’s – jam packed with people on deckchairs
- 3. • Picture of bleak Blackpool (or similar) • Boarded up shops, perhaps someone looking sad…. • Look up figures from VE for seaside tourism for a number overlay… Trips 25% down
- 4. • Picture here of semi-busy Bournemouth or other resort – such as http://www.msn.com/en- gb/travel/news/forget-about-france-and- spain-%E2%80%93-kent-has-been-named- europes-top-spot-for-a-family-holiday/ar- BBleNqn?ocid=mailsignoutmd&fullscreen=tru e#image=1 Top Lonely Planet Destination… Kent
- 7. Visitor types…. and value 2013
- 10. 85% Ave 43 miles 113 miles, ave 4 nights 12543mile
- 11. Book -> Took within 4 weeks 66%2013 34% 2014
- 12. 93%
- 13. 5+ trips per year 13% 2009 30% 2013
- 14. Visitor Spend £- £5.00 £10.00 £15.00 £20.00 £25.00 £30.00 £35.00 £40.00 18-24 25-34 35-44 45-54 55-64 65+ Food & Drink Convenience Entertainment Gifts Travel Other
- 15. 85%
- 17. 238
- 18. Nationally…
- 19. 943users….
- 20. Questions • References – NCTA - Visitor Survey 2013 – NCTA - Visitor Survey 2014 – NCTA - Facts & Figures about Bournemouth Visitors – Visit England – England’s Seaside, What Are the Opportunities? – Volume & Value of Tourism, South West Research Company 2013 – Bournemouth Council - Tourism Statistics FREE Resource Hub coastaltourismacademy.co.uk/resource-hub
Editor's Notes
- Map of Bournemouth – with “6.88m” overlaid Same as the number of viewers watching the first episode of Poldark! Possibly also the £501bn figure??
- What do they spend on.. COPY from “Facts & Figures” page 7 Info-graphic as a bar chart, £ signs for each bar category and annotated with the mill numbers? OR an icon for each area of spend (knife & fork for dining)
- 85% on day trip Travel ave of 43 miles Staying visitor averaging… Travel 113 miles 4 nights or perhaps car images?
- Decision -> to taking holiday 66% in 2013 (ref sun) within 4 weeks 34% in 2014 (ref other icon) In 2013 55% made decision on the same day, rising to 80% after summer hols
- 93% rated enjoyable or very enjoyable – coloured thumb
- 13% (2009) -> 30% having 5+ trips 87 – 70% visit several times
- Spend per group Bar chart with icons for each category Gen Y, Early Family, Empty Nester, Retired Icons - Mobile phone, Pushchair, bird’s nest, walking stick Two data sets – spend per day (£) and likely to return (%) ON MOUSE CLICK – ADD red circles around Gen Y & Empty nesters – both highest spenders and most likely to return