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Watch the top ten digital marketing trends.
Traditional vs Digital marketing: Traditional is still important but there are no ways to leverage.
Top Trends in Digital Marketing
1. Marketing Budgets will continue to shift towards online - Traditional Marketing has declined by 43% and digital marketing has grown by 53%.
70% of responding companies are planning to spend their budget on social media like Twitter and Facebook.
More than half of the companies are planning to increase their budget on Mobile Marketing.
2. Social Media Marketing is at nascent stage - Despite the tremendous hype and even some pocket of success, still social media is at initial stage. In order to make social media effective which includes long term social media marketing strategy, dedicated resources, budget, policies and training.
3.Social Networking Has Turned Online Communities Into Marketing Engines
4.Leading Social Media Strategists Are Actively Developing Influences Programs.
There are certain individuals and organizations that drive most of the discussion around the topics that matter to your brand. It is important to reach and form relationships with these influencers who have the potential to build…or tear down your brand name
5. Social Gaming Will Become A Part Of Many Social Media Marketing Strategies
Social Gaming may not be for every brand, but this is an important trend in marketing. Playing online games is favorite past time for many people. Marketers have the opportunity to reach people through games in ways they have never been able to before.
6.Mobile Marketing is Poised To Take Off
Consumers are relying on their mobile phones for more than talking and texting these days. They are using them for everything from reading and writing emails to watching the news, trading stocks, and booking hotel rooms. Brands seeking a persistent.
7 Personalized Marketing Capabilities Improve.
Expect more personalization capability to be embedded in websites in 2011 as analytic engines integrate data from other digital channels, including social media marketing, mobile marketing, and email marketing.
Marketers will present personalized sites to these customers by organizing information and prioritizing it based on the individual's liking. Products and services offered on those pages will be pre-configured. “Anonymous” visitors to websites will get customized messages based on referring URL, search terms, geo-location and other insights.
8. Search Engine Optimization Gets Complex.
Search marketing is getting more complex as new technology and new capabilities are emerging. Drivers are
1 Social Networking sites like Facebook and Twitter
2 Mobile search grows…will become a big part of search
3 Localization provides new opportunities for paid search