Shi Yunn Chua

Singapore Singapore

Digital Marketing Manager | TMT | Turning data into actionable insights

Telecom / Mobile

A Philomath - My passion is to learn and discover latest technology trends and applications, specifically on marketing, advertising, renewable energies, smart cities, A.I. and mobility. A marketing and cross-functional professional with 4 years of working experience in 2 of the largest Telco & ICT companies in Asia on digital transformation projects - specialising in consumer analytics, digital marketing and advertising technology. • Hands-on experience in extracting complex data to perform deep dive analysis on below the line, BTL campaigns (i.e. increase wallet stretch, churn management, cross-sell/upsell etc.) • Well versed in digital media planning (i.e. budget and targeting stra...