1. 1
[July
2015]
This
publication
was
produced
for
Model
Foundation
2015
at
the
request
of
Philanthropy
in
Motion
(PIM).
It
was
prepared
independently
by
Chen
Zhuang
and
Shiyao
Wang
(alphabetical
order).
This
report
reflects
the
views
of
the
evaluation
team,
rather
than
those
of
PIM.
DUE
DILIGENCE
REPORT
Economic Citizenship Education with Be Better
3. Model
Foundation
2015
3
INTRODUCTION
BACKGROUND
A.
About
Be
Better
Be
Better
was
founded
in
July
2009
at
the
Department
of
civil
affairs
in
Pudong,
Shanghai.
It
is
the
first
non-‐profit
organization
in
China
dedicated
to
equipping
China’s
new
generation
with
social
and
financial
skills.
Be
Better's
programs
stand
for
self-‐confidence,
taking
responsibility,
sound
money
management,
entrepreneurship,
and
good
citizenship.
It
provides
courses
on
economic
citizenship
education,
including
confidence,
responsibility,
money
management,
leadership,
as
well
as
social
innovation
for
children
and
youth
age
3
-‐
25.
About
70%
of
its
beneficiaries
are
from
disadvantaged
families,
like
migrant
children
in
the
cities
and
left-‐behind
children
in
rural
areas.
Be
Better
is
a
current
member
of
Child
&Youth
Finance
International,
Asian
Venture
Philanthropy
Network
and
World
Innovation
Summit
for
Education.
As
a
pioneer
in
social
and
financial
education,
Be
Better
has
currently
established
long-‐term
relationships
with
a
lot
of
local
education
bureaus,
including
Shanghai,
Beijing,
Chongqing,
Tianjin,
Chengdu,
Guangzhou,
Guiyang
and
so
on.
Be
Better
has
partnered
with
more
than
300
schools
all
over
China
and
nearly
548,000
children
and
teenagers
have
benefited
from
its
programs.
Be
Better
believes
that
with
the
rise
of
a
completely
new
generation,
it
is
more
important
than
ever
that
every
young
person
should
learn
how
to
budget
and
save
for
their
future,
rather
than
rely
on
state
or
family
for
income.
Therefore,
it
becomes
its
mission
to
empower
future
generations
through
economic
citizenship
education,
giving
them
the
skills
they
need
to
pursue
a
better
future.
B.
Be
Better’s
Education
Programs
There
are
three
major
teaching
programs
provided
by
Be
Better;
Aflatoun,
Aflateen
and
Agent
Penny,
all
introduced
from
abroad
and
made
certain
changes
to
better
suit
Chinese
children
and
youth.
Among
them,
Aflatoun
and
Aflateen
come
from
a
financial
course
system
from
Netherland
called
Aflatoun
International.
As
the
only
NGO
in
China
authorized
to
conduct
Aflatoun
International
courses,
Be
Better
separates
this
whole
course
system
into
three
parts
based
on
beneficiaries’
age:
Aflatot
(still
under
development),
Aflatoun,
Aflateen;
While
Agent
Penny
originates
from
an
organization
called
Learning
Society
from
Singapore.
Other
relevant
programs
include
Aflatoun
Center,
Aflatoun
Concept
School
and
Guizhou
Education
Program
(a
special
Aflatoun
program
conducted
at
Guizhou
Province).
Since
2015,
Be
Better
has
been
developing
another
teaching
program
called
Aflatot
under
the
same
series.
4. Model
Foundation
2015
4
Major
Teaching
Program
Overview
Programs
Goals
and
Objectives
Beneficiaries
Aflatoun
Raise
the
awareness
of
the
value
of
money
and
other
resources
Enable
children
to
explore
their
capability
and
become
more
entrepreneurial
Aged
3-‐15
Aflateen
Improve
career,
employment
and
entrepreneurship
skills
among
teenagers
Aged
16-‐22
Agent
Penny
Help
children
acquire
saving
and
budgeting
skills
Aged
10-‐12
Major
Teaching
Program
Content
Programs
Contents
Aflatoun
1.
Personal
understanding
and
exploration
2.
Rights
and
responsibilities
3.
Savings
and
spending
4.
Planning
and
budgeting
5.
Social
and
financial
enterprise
Aflateen
1.
Leadership
skills
training
2.
Team
management
3.
Financial
management
4.
Event
programming
5.
Social
innovation
Agent
Penny
Presenting
money
management
stories
through
drama
performances
Other
Relevant
Programs
Programs
Briefs
Aflatoun
Concept
School
A
program
that
takes
Aflatoun
education
philosophy
beyond
classes
and
lets
students
experience
various
mock
market
economy
activities
themselves.
Teachers
and
students
who
have
been
taking
Aflatoun
courses
for
at
least
one
year
can
choose
to
experience
the
concept
school.
Aflatoun
Center
A
community
platform
that
provides
space
for
reading,
learning,
homework
assistance,
social
activities,
daycare
service
and
much
more
for
children
aged
0-‐16.
A
lot
of
reading
and
activities
are
connected
with
Aflatoun
courses.
Guizhou
Education
Program
A
special
Aflatoun
program
offered
to
schools
in
Guizhou
Province
to
improve
their
education
quality.
5. Model
Foundation
2015
5
C.
Be
Better’s
Fund
Application
In
total,
Be
Better
has
requested
a
fund
of
40,000RMB,
which
will
be
used
in
website
construction
and
education
innovation.
For
the
website
construction
part,
Be
Better
hopes
to
construct
a
new
website
where
it
can
share
with
the
public
their
latest
news,
methods
and
cases
on
education
innovation.
At
the
same
time,
this
website
can
work
together
with
offline
programs
to
encourage
more
communication
among
children
and
teenagers,
as
well
as
the
formation
of
an
online
community.
In
terms
of
the
education
innovation
part,
in
the
past
five
years,
Be
Better
has
conducted
social
and
financial
courses
in
more
than
100
schools
on
China.
Through
these
years’
experience,
Be
Better
has
realized
that
to
solve
an
education
issue,
a
systematic
solution
is
extremely
essential.
Therefore,
in
the
next
five
years,
Be
Better
wants
to
generate
more
resources
together
to
practice
an
education
innovation.
The
details
on
how
the
fund
will
be
used
are
listed
as
the
following:
Item
Summary
Price
Amount
Total
Server
5000/yr
1
yr
5000
Website
Construction
Web
design
6000/yr
1
yr
6000
Administrative
cost
9000/yr
1
yr
9000
Investigation
field
trips
1000/time
3
times
3000
Education
Innovation
Coordinator
cost
500/time
8
times
4000
Video
making
1000/time
10
times
10000
Sharing
and
exhibition
1000/time
3
times
3000
Total
40000
EVALUATION
METHODS
&
LIMITATIONS
METHODS
This
evaluation
report
is
based
on
the
following
methods
of
investigation:
• Interview
with
Be
Better
CEO
Assistant
Leona
Cao
• Visit
to
Be
Better
Shanghai
Office
• Annual
reports
and
program
proposals
provided
by
Be
Better
• Be
Better’s
weibo,
wechat
and
Linkedin
profile
• Online
information
about
financial
literacy
education
in
China
And
our
group
develops
a
series
of
quantitative
evaluating
criteria.
We
take
the
six
aspects
that
are
going
to
be
analyzed
in
detail
as
six
main
factors,
each
of
which
has
several
sub-‐factors.
All
the
sectors
and
subsectors
are
discussed
as
followings:
(Here
the
risk
is
working
as
a
counter
factor)
6. Model
Foundation
2015
6
Factor
Sub-‐factor
Brief
Standard
Relevance
Context
How
important
are
the
targeted
problems?
Linkage
How
well
have
the
programs
served
these
targeted
problems?
Community
How
broad
are
the
communities
covered
by
the
programs?
Accountability
Transparency
How
accessible
are
the
reports?
Accuracy
How
accurate
or
detailed
are
the
statistics?
Systematization
How
systematically
does
the
report
system
formed?
Amity
How
easily
are
the
reports
understood
by
a
common
reader?
Integrity
How
reliable
is
the
financial
management
mechanism?
Impact
Program
How
do
the
programs
work?
Long-‐term
How
well
has
Be
Better
achieved
its
long-‐term
impacts?
Mid-‐term
How
well
has
Be
Better
achieved
its
mid-‐term
impacts?
Short-‐term
How
well
has
Be
Better
achieved
its
short-‐term
impacts?
Sustainability
Financial
security
How
stable
are
the
funds?
Partnership
How
stable
are
the
relationship
between
Be
Better
and
its
partners?
Organizational
Development
How
is
Be
Better
and
its
programs
progressing?
Execution
Management
How
well
does
the
management
mechanism
work?
Purpose
of
Goal
How
relative
with
its
intention
is
the
goal?
Strategy
How
relative
with
its
goal
is
the
strategy?
Innovative
Channel
How
much
can
a
NGO
earn
from
its
own
existing
projects?
Risk
Financial
Risk
How
unstable
are
the
funds?
Management
Risk
How
many
potential
problems
could
happen?
Public
Relation
Risk
How
influential
are
the
relative
criticisms
are?
LIMITATIONS
Owing
to
the
fact
that
most
time
of
our
investigation
falls
across
summer
break,
we
could
not
visit
a
partner
school
and
attend
some
of
the
Aflatoun/Aflateen
courses.
Neither
were
us
able
to
interview
a
few
children
and
teenagers
and
ask
them
about
their
own
feelings
on
the
program.
The
team’s
understanding
on
Be
Better
and
its
programs
is
primarily
based
on
the
methods
mentioned
above.
The
team
has
tried
its
best
to
maintain
objective
and
fair
throughout
the
whole
evaluation
process.
Another
limitation
lies
in
the
fact
that
social
and
financial
education
is
still
not
that
popular
in
China.
On
one
hand,
there
isn’t
too
much
academic
information
for
us
to
look
into;
on
the
other
hand,
Be
Better
is
an
NGO
with
such
a
unique
mission
that
there
is
very
few
counterpart
organizations
that
we
can
compare
it
with.
Nevertheless,
the
team
believes
that
this
uniqueness
has
become
Be
Better’s
most
competitive
strength
today.
7. Model
Foundation
2015
7
FINDINGS
RELEVANCE
Our
team
found
that
all
three
major
teaching
programs
offered
by
Be
Better
could
help
improve
social
and
financial
education
in
China.
Be
Better
has
a
great
understanding
of
the
status
quo
of
social
and
financial
education
in
China.
It
introduces
mature
course
systems
from
other
countries
as
well
as
a
lot
of
experienced
trainers.
The
three
major
teaching
programs,
Aflatoun,
Aflateen
and
Agent
Penny,
focus
on
real-‐life
issues
that
children
and
teenagers
could
have
when
facing
social
and
financial
events.
Therefore,
all
the
skills
taught
in
these
teaching
programs
are
of
high
relevance
to
the
daily
life
of
these
children
and
teenagers.
Our
investigation
focuses
on
Aflateen,
one
of
the
three
teaching
programs.
We
believe
that
Aflateen
can
best
represent
the
idea
of
“relevance”
under
Be
Better.
A.
Targeted
Problems
of
Aflateen
Program
Content
Targeted
Problems1
Leadership
skills
training
66.7%
of
teenagers
feel
unconfident
and
nervous
during
public
speaking
90.4%
of
teenagers
don’t
set
goals
for
their
study
or
life
Financial
management
55%
of
teenagers
spend
money
without
any
planning
and
saving
71.5%
of
teenagers
don’t
keep
a
record
of
their
spendings
89.8%
of
teenagers
live
on
their
parents
Event
programming
37.4%
of
teenagers
have
no
idea
how
to
organize
events
Social
innovation
61.8%
of
teenagers
know
nothing
about
auto-‐gnosis
tools
28.6
%
of
teenagers
don’t
know
about
their
career
match
and
mismatch
According
to
PISA
survey
conducted
in
Shanghai,
only
8.9%
teenage
students
have
had
financial
courses
at
school;
only
10%
elementary
and
secondary
schools
in
Shanghai
have
arranged
financial
courses
for
their
students.
B.
Relevance
of
Aflateen’s
Goals
1
Data
based
on
a
survey
conducted
by
Be
Better
with
3361
Chinese
teens
8. Model
Foundation
2015
8
Be
Better
has
made
great
effort
to
integrate
accessible
online
and
offline
resources,
so
that
it
can
help
teenagers
in
aspects
of
career,
employment
and
entrepreneurship.
Be
Better
believes
that
the
three-‐
step
method
of
“Learning,
Action
and
Sharing”,
which
is
based
on
the
famous
Cognitive
behavioral
therapy
(CBT)
in
psychology,
is
applicable
in
teenager
education.
By
helping
participants
to
realize
new
meanings
and
values
in
life,
this
three-‐step
method
aims
at
a
change
in
action.
C.
Aflateen’s
Community
• Covered
cities
• Cities
in
plan
9. Model
Foundation
2015
9
Till
2014,
11737
teenagers
in
64
schools
have
benefited
from
Aflateen
program.
The
number
of
teachers
in
the
program
has
reached
394,
and
more
than
35
schools
have
included
Aflateen
courses
into
their
required
courses.
Be
Better
is
also
organizing
Aflateen
clubs
in
these
schools
to
expand
its
Aflateen
network.
With
a
detailed
process
of
member
recruitment
and
development,
these
clubs
are
helping
more
and
more
teenagers
with
their
social
and
financial
skills.
D.
Quantitative
Model
Evaluation
In
conclusion,
our
team
suggests
that
an
organization’s
relevance
should
mainly
depend
on
the
following
factors:
context
(how
important
are
the
targeted
problems?),
linkage
(how
well
have
the
programs
served
these
targeted
problems?),
and
community
(how
broad
are
the
communities
covered
by
the
programs?).
With
a
stronger
emphasis
on
the
factor
“linkage”,
our
team
members
have
also
assigned
different
weight
on
each
factor.
The
following
chart
shows
the
detailed
quantitative
model
and
the
evaluation
result
we
give
to
Be
Better.
Factors
Context
Linkage
Community
Total
Weight
30%
40%
30%
100%
Score
9.5
9
8.5
9
10. Model
Foundation
2015
10
E.
Ecosystem
Map
11. Model
Foundation
2015
11
ACCOUNTABILITY
Be
Better
was
founded
in
2009
and
has
developed
a
lot
during
the
past
several
years.
Its
programs,
with
high
quality
can
be
a
convincing
proof
for
its
success
in
operation
as
one
of
the
leaders
in
China’s
NGO
field.
Correspondingly
to
its
well-‐organized
programs,
the
report
system
in
Be
Better
is
relatively
completed
and
accessible
from
many
sources,
due
to
the
recession
of
the
Weibo1
.
A. Systematization,
Transparency,
Accuracy
and
Amity
1
a kind of micro blog, a high frequent used network app which is popular among the college students,
however recently more and more people abandon it
12. Model
Foundation
2015
12
Be
Better
has
always
adopted
a
systematic
theory
to
lead
its
reports.
The
highlights
of
its
report
works
can
be
firstly
attributed
to
this.
Not
only
each
individual
report
contains
all
the
necessary
information
for
assessing
the
performance
of
Be
Better
in
a
relative
single
program
or
as
whole,
which
is
also
the
fundamental
characteristic
that
all
reports
of
non-‐governmental
organizations
shares,
but
also
all
reports
altogether
form
a
mature
system
led
by
a
clear
reasonable
classification.
There
are
manly
seven
kinds
reports
in
Be
Better:
the
program
application/opening
report;
the
interim
report
on
a
certain
program;
the
annual
report
on
a
certain
program,
the
feedback
report
on
a
certain
program;
the
evaluation
report
on
an
independent
program
in
a
certain
period
or
on
the
organization;
the
financial
report;
and
the
report
on
relationships
and
cooperation.
Yet
Be
Better
has
not
built
complete
dossiers
or
efficient
database
to
deposit
the
reports,
so
most
of
them
can
be
only
collected
through
efforts
and
some
of
them
are
even
not
accessible
to
the
general
public.
Nonetheless,
the
original
intention
of
writing
these
reports
and
the
writing
process
itself
is
admirable.
With
scientific
sorting,
all
these
reports
can
be
extremely
valuable
resources
for
Be
Better
to
attract
more
public
attention.
It
is
worth
mentioning
that
all
the
reports
are
written
in
a
rigorous
style,
with
detailed
statistics,
project
timelines
and
future
activity
plans.
Sufficient
photographs
and
quotes
from
the
students
are
used
in
the
reports
for
documentation
purposes
and
to
demonstrate
the
participants’
progress
in
those
financial
management
classes.
Those
reports
can
well
achieve
their
manifested
objectives
to
reflect
the
condition
of
Be
Better
and
the
program.
Thus
most
of
the
reports
acquirable
can
be
used
effectively
to
measure
the
program
or
the
organization
itself.
However,
some
problems
surely
exist.
For
example,
like
most
reports
did,
the
reports
are
mainly
from
an
evaluator’s
perspective
and
are
stored
for
the
convenience
of
the
makers.
The
presentation
of
such
data
may
be
not
sufficiently
user-‐friendly
owe
to
the
difficulties
they
might
cause
being
searched
and
read.
In
addition,
according
to
our
interview
with
the
staff
from
Be
Better,
in
cases
where
the
program
budget
is
not
enough,
Be
Better
may
choose
not
to
do
evaluations
and
follow
up
with
the
outcome
of
the
program.
The
website
of
Be
Better
is
currently
being
reconstructed
for
a
more
convenient
database
as
well
as
a
more
useful
resource
library.
“It
is
a
good
sign
that
Be
Better
is
making
an
effort
to
improve
its
website
and
database,
but
it
remains
a
concern
that
important
documents
are
missing
and
difficult
to
find.
13. Model
Foundation
2015
13
B. Financial
Management
Mechanism
The
financial
management
mechanism
for
Be
Better
is
both
accountable
and
complete.
In
fact
two
related
types
of
reports
discussed
in
the
former
part
reflect
the
importance
the
board
of
directors
has
attached
to
the
finance.
“Fund
raising
can
always
be
a
problem
for
all
non-‐governmental
organizations
since
we
are
not
manufacturing
some
certain
products
which
possess
the
ability
to
beget
money.”
The
common
pattern
for
an
organization
is
applying
for
a
new
or
continuous
fund
for
the
next
year
after
a
year’s
operation.
That
is
why
Be
Better
has
developed
the
mechanism
of
program
application/opening
report.
An
accountable
budget
report
along
with
the
convincing
outcome
that
was
gained
from
last
year
will
definitely
be
helpful.
And
according
to
Leona,
a
contact
which
is
three
years
in
advance
can
be
probably
required
so
as
to
achievement
a
comprehensive
communication.
Concise
Financial
Report
in
2014
(Yuan)
Total
Revenue
8237263.6
Total
Expenses
6317015.17
Neat
assets
9799.19
Liabilities
5615927.35
Donation
6766141.1
Government
692345
Providing
service
(earned
income)
687467.7
Interest
91309.8
Total
8237263.6
The
expenditure
mainly
is
consisted
two
ingredients,
60%
of
which
is
spent
on
the
target
people
while
the
rest
are
used
to
maintain
the
execution
of
the
project.
Strict
checks
will
be
employed
on
all
detailed
financial
management.
The
element
of
accountability
contains
several
aspects:
the
report
system
(transparency,
accuracy,
systematization,
amity)
and
the
financial
management
mechanism
(integrity
and
transparency).
The
chart
below
shows
our
quantitative
evaluation
of
Be
Better’s
report
system
across
5
cardinal
factors.
Factors
Transparency
Accuracy
Systematization
Amity
Integrity
Total
Weight
30%
15%
20%
15%
10%
100%
Score
9
10
9
6
9
7.8
The
scores
are
raised
by
the
officers
together
in
our
group
democratically
by
voting
referring
to
several
independent
reports
and
annual
reports
of
Be
Better.
However,
certain
criteria
of
the
factors
mentioned
in
the
chart
have
not
been
determined
yet
so
this
is
only
a
subjective
evaluation
without
any
support
by
existing
scientific
methods
of
assessment.
14. Model
Foundation
2015
14
IMPACT
In
May
2014,
Tang
Longbiao
and
his
Aflateen
team
at
Guizhou
Industrial
Vocational
and
Technical
School
won
the
“International
Youth
Entrepreneurs
Award”.
His
project
called
“Getting
to
know
your
city
by
foot
for
the
children
of
rural
migrant
workers
who
live
in
cities”
was
shortlisted
as
one
of
the
8
candidates
of
the
award,
handed
out
by
CYFI
that
involved
youth
from
over
100
countries
around
the
world.
June
2014,
Be
Better
hosted
the
“Community
Workshop—Parenting
Education
of
Financial
Literacy”,
and
awarded
the
Most
Professional
Prize
June
2014,
Be
Better
received
the
making.
A. Impact
of
Be
Better’s
programs
Since
Be
Better
started
implementing
its
programs
in
2009,
we
have
already
seen
an
increase
in
awareness
among
parents,
teachers,
local
education
bureaus
and
financial
education
on
the
topic
of
financial
education.
In
the
cities,
more
than
74%
of
adults
think
it
necessary
to
teach
children
financial
education
and
see
it
as
one
of
they
key
life
skills
that
children
should
master.
But
less
than
10%
of
all
the
stakeholders
knows
how
to
deliver
this
kind
of
education.1
Be
Better
is
justifiably
regarded
as
a
leading
organization
in
promoting
economic
citizenship
educational
programs
in
China.
Be
Better
sets
a
clear
goal
for
the
organization
itself
and
each
of
its
programs:
Projects
Goals
and
Objectives
Evaluating
Indicators
Aflatoun
Teaching
children
by
doing
real
things
and
encouraging
them
to
be
in
charge
during
Aflatoun
classes
Number
of
Aflatoun
centers
and
affected
people
Aflateen
Bring
social
and
financial
education
Number
of
benefited
teenagers
Agent
Penny
Teaching
saving
and
budgeting
to
primary
school
kids
Number
of
benefited
students
and
other
Aflatoun
Center
A
safe
haven
for
children
and
their
parents
in
communities.
Not
mentioned;
reflected
through
above
indicators
1
Above information is based on a national survey done by Be Better in 2012 that covered 40,000
children and youth from 6 - 22 years old from 9 cities across China
15. Model
Foundation
2015
15
Aflatoun
Self-‐reliance
Self-‐esteem
Participative
Aflatoun
helps
students
to
enhance
their
self-‐reliance
and
self-‐esteem,
including
being
more
participative
in
school
and
community
activities,
a
more
positive
response
and
participation
in
the
teacher’s
questions
and
discussion.
Equality
Unique
Aflatoun
fosters
the
value
of
equality
to
others,
while
at
the
same
time,
the
sense
of
being
unique
as
a
person.
Work
together
Students
increase
their
ability
to
work
together
as
a
team.
Children’s
rights
Aflatoun
instills
knowledge
about
children’s
rights
in
the
students.
Community
development
Through
Aflatoun
students
experience
participating
in
community
development
projects.
Where
money
comes
from
Children
have
a
better
understanding
of
where
money
comes
from
and
how
their
parents
earn
money
after
Aflatoun
classes.
Save
Budget
Spend
wisely
Children
are
more
likely
to
save,
to
budget
their
pocket
money
and
to
open
a
savings
account.
At
the
same
time
their
capacity
to
spend
wisely
increases.
Aflateen
The
Aflateen
program
is
a
curriculum
that
brings
social
and
financial
education
to
youth
aged
16
-‐
25.
More
than
20,000
students
have
enjoyed
our
Aflateen
training
since
2012,
learning
about
career
planning,
employment
skills
and
entrepreneurship.
Aflateen
is
more
than
classroom
teaching,
it
includes
self-‐organized
Aflateen
society
activities
and
online
education
through
a
mobile
app.
Aflateen
is
a
required
course
at
a
growing
number
of
vocational
schools
before
students
start
working.
Aflateen
Mobile
App
Interface
16. Model
Foundation
2015
16
Agent
Penny
Agent
Penny
uses
illustrated
comic
books
and
drama
to
teach
saving
and
budgeting
to
primary
school
kids.
Agent
Penny
and
Will
power
are
the
two
main
characters
of
the
story.
As
part
of
the
program,
children
practice
a
financial
drama,
and
perform
it
for
their
fellow
students,
passing
on
the
newly
acquired
knowledge
to
them.
All
the
drama
performances
are
recorded
and
edited
into
short
youku
movies
that
can
then
be
voted
for
by
children,
parents
and
teachers
to
win
the
prize
of
the
best
Agent
Penny
performance
of
the
year.
Aflatoun
Center
The
impact
of
the
Aflatoun
Centers
on
the
children,
their
families
and
communities
is
big
and
diverse:
children
reportedly
show
more
interest
in
reading,
have
a
better
understanding
of
health
issues,
stronger
community
ties
through
volunteers
and
popular
charity
bazars
organized
by
the
children
themselves.
Parents
are
inspired
for
better
communication
with
their
children
by
example
from
the
teachers.
The
Aflatoun
Center
is
truly
a
place
by
the
people,
for
the
people
with
new
ideas
and
methods.
B. Predicting
Logic
Model
In
2009
Be
Better
brings
Aflatoun
social
and
financial
education
programs
to
China
and
creates
the
first
Aflatoun
Volunteer
team.
In
2010
Aflatoun
Chinese
textbook
is
published
and
taught
at
10
schools
in
Yangzhou,
Jiangsu
Province.
In
2013
The
first
Aflatoun
Center
in
China
was
set
up
in
Chaoyang
district,
Beijing
for
kids
from
3
-‐
15
years
old
and
provides
child
reading,
social
and
financial
courses
and
career
experiences
In
2014
Be
Better
taught
27526
children
and
trained
835
as
well
as
67
schools
implemented
Aflatoun
classes.
17. Model
Foundation
2015
17
Problem
Statement
Chinese
people
have
always
been
famous
for
their
ability
to
save
and
budget.
With
the
rise
of
a
new
generation,
this
culture
seems
to
be
changing
however.
More
often
now,
young
Chinese
have
finished
their
money
before
the
end
of
the
month.
As
realities
are
changing,
it
is
more
important
than
ever
that
everyone
saves
for
their
future
and
not
rely
on
state
or
family
for
income.
Goal
Through
life
skills
education,
focusing
around
financial
management
/
economic
citizenship,
empower
children
and
youth
to
take
good
decisions
and
be
responsible,
have
a
better
future
for
themselves,
their
families
and
societies.
The
element
of
impact
of
Be
Better
contains
several
aspects:
the
programs,
the
predicting
logic
model
(the
long-‐term
outcomes,
the
intermediate-‐term
outcomes,
the
short-‐term
outcomes):
Factors
Programs
Long-‐term
Intermediate-‐term
Short-‐term
Total
Weight
25%
25%
25%
25%
100%
Score
9
10
8
9
9
18. Model
Foundation
2015
18
19. Model
Foundation
2015
19
SUSTAINABILITY
Be
Better
is
of
great
sustainability
on
account
of
both
its
reliable
partners
and
its
financial
security.
The
operation
of
this
organization
and
its
program
has
experienced
a
“puberty”
and
is
heading
towards
a
relatively
steady
period,
which
means
the
cooperation
pattern
Be
Better
has
constructed
with
its
extant
partners
is
turning
from
a
short-‐term
trial
into
a
long-‐term
collaboration.
The
sustainability
of
Be
Better
is
going
to
be
analyzed
from
three
aspects.
A. Financial
Security
Financial
security
is
the
elementary
factor
in
the
evaluation
of
sustainability
of
an
organization,
especially
of
greater
significance
when
it
comes
to
a
non-‐governmental
one.
To
sustain
its
daily
operation
as
well
as
programs,
Be
Better
gains
its
income,
nearly
half
of
which
being
donation,
a
small-‐
sum
contribution
from
the
government,
and
another
half
from
providing
services
(earned
income),
from
several
complicated
once
unstable
channels.
Thanks
to
years
of
successful
performance,
the
financial
sources
are
being
more
reliable
these
days
and
money,
though
still
a
crucial
element
for
the
program
operation,
is
never
a
big
problem
for
the
survival
of
Be
Better.
Yet,
there
is
still
room
for
improvement
with
regards
to
building
a
more
sustainable
relationship
with
international
partners,
having
regard
to
the
several
previous
attempts.
According
to
our
research,
the
data
from
the
year
2014,
the
total
income
of
Be
Better
turned
out
to
be
exactly
8237263
RMB
while
the
expenditure
took
up
more
than
6317015
RMB,
indicating
that
Be
Better
does
have
deposit
for
any
financial
contingencies
in
the
coming
year.
Donations
from
foundations
and
individual
donors
constituted
half
of
Be
Better’s
income.
The
structure
can
be
clearly
exhibited
as
follows:
Income
Distribution
Cost
Streams
diversified
→
Donation
(about
80%)
Generally
from
all
kinds
of
channels
(relatively
stable
due
to
Be
Better’s
repute)
eg:
Friends
of
Be
Better
Target
people
Human
resources
→
Earned
(about
20%)
eg:
consulting
services;
long-‐term
course
support
Operation
Others
u Adequate
and
being
more
stable
u High
expenditure
(however,
basically
balanced)
In
a
word,
the
financial
system
is
of
high
quality
and
therefore
with
high
security,
which
provides
a
good
sustainability
of
the
programs.
In
fact,
personally
we
consider
it
a
little
bit
unnecessary
to
judge
whether
Be
Better
and
its
programs
are
sustainable
or
not,
since
Be
Better,
unlike
the
other
rising
programs,
can
be
defined
as
a
successful
precursor
and
also
as
a
paragon
in
the
burgeoning
industry.
20. Model
Foundation
2015
20
However,
during
our
interview,
Be
Better
acknowledged
the
funding
process
would
always
be
a
indispensable
part
concerning
all
of
the
targets
and
operations.
Thus
more
should
be
done
to
maintain
more
stable
sources
of
funding
and
other
resources.
Be
Better
has
indeed
taken
several
efforts:
Action
Purpose
1.
Carefully
maintain
the
pulls
that
are
helpful
Social
networking
and
relationship
is
being
placed
higher
and
higher
importance
on
these
days.
Within
the
sprouting
industry
of
Philanthropy,
grasping
tightly
valuable
resources
is
the
first
priority
in
either
financing
or
expanding.
2.
Build
a
more
efficient
and
attractive
propaganda
promotion
system
(Wechat
and
Website,
etc.)
After
5
years
growth,
though
the
completed
reporting
system
together
with
its
execution
can
withstand
most
risks,
a
progress
on
the
existing
success
should
be
made
taking
the
general
public
society
as
a
bigger
resource
library.
3.
Figure
out
more
quantitative
way
to
weigh
the
cost
and
expenditure
Even
if
we
do
not
want
our
philanthropy
ideas
to
be
distained
too
much
by
the
commercial
rules,
we
need
first
understand
and
seemly
introduce
the
commercial
ideas
to
reach
our
goal.
4.
Create
better
and
better
programs
The
better
the
programs
will
be,
the
easier
the
trust
comes.
Before
asking
for
help,
it
can
never
be
fallible
to
ask
ourselves
whether
we
worth
those
help
or
not.
B. Partnership
Be
Better
has
accumulated
a
great
number
of
benign
resources,
the
partnership
not
only
guarantees
its
financial
security,
but
also
provide
more
opportunities
for
Be
Better
so
as
to
increase
its
sustainability
to
some
degree.
21. Model
Foundation
2015
21
A
list
of
Be
Better’s
partners
(all
of
which
are
in
well
cooperation
with
Be
Better):
l Program
Partners:
Aflatoun
International;
MyBnK;
Sesame
Street
l Business
partners:
JZDD.net;
HSBC;
Credit
Ease;
A
and
B
make
3;
Mingdao;
SORDY
l Implementation
partners:
Guizhou
NuanChun;
Social
Work
Service
Center;
Nanjing
Lezhong
Social
Work
Service
Centre;
Shanghai
Young
Bakers;
Sowosky;
Bafang
Social
Work;
Office
in
Minhang
Area
l Academic
/
Research
partners:
Beijing
Normal
University;
Institute
of
Social
Innovation;
Faculty
of
Education;
Social
Enterprise
Research
Centre;
Beijing
Horizon
Research
Consultancy
Group
l Government
partners:
Shanghai
Elementary
and
Secondary
Students
Moral
Education
Association;
Guangzhou
Institute
of
Educational
Research;
Tianjin
Office
of
Teaching
Research;
Education
committee
of
Hebei
district,
Tianjin;
Education
committee
of
Hexi
district,
Tianjin;
Tianjin
Worker
Moral
Education
Association;
Shandong
Office
of
Teaching
Research;
Teaching
Research
Office
of
Middle
district,
Jinan;
Financial
service
Pudong;
Chongqing
Elementary
and
Secondary
Students
Moral
Education
Research
Centre;
Yangzhou
Education
Bureau;
Shanghai
Pudong
New
Area
Bureau
of
Civil
Affairs;
Hanjiang
Education
Network;
Shanghai
Pudong
Education
Bureau;
Guangdong
Elementary
and
Secondary
Students
Moral
Education
Research
Centre;
Department
of
public
administration,
Shanghai
Normal
University
College
of
Education;
Shanghai
Pudong
Zhangjiang
Town;
Shanghai
Pudong
New
Area
Association
of
NGO
Program
l NGO
partners:
Plan
China
INCLUDED;
Children
of
Madaifu;
Chengdu
Sunshine
Nonprofit
Organization
Development
Centre;
Sunflower;
Nanjing
Xiaoluobo
Child
Care
Center;
Yincuan
Muslim
Orphanage;
Pentok
Institute
NPI;
Beijing
New
Century
Dream
Library;
Teach
Future
China;
China
Rural
Library;
Shanghai
Charity
Foundation
C. Organizational
Development
The
organizational
development
should
also
be
taken
into
granted
when
we
are
discussing
the
sustainability.
Be
Better
has
started
several
activities;
none
of
them
is
proved
to
be
fragile.
Expansion
(2009-‐2014)
Period
of
Stable
Development
(2015-‐2016)
Aflatoun;
Aflateen;
Agent
Penny
Aflatot;
Mobile
education;
Platform
for
economic
citizenship
education
in
China;
Academic
research
&
publications
The
year
2014
is
the
fifth
year
after
the
foundation,
meanwhile
a
time
of
summary
for
Be
Better.
By
the
end
of
next
year,
Be
Better
is
planning
to
start
the
program
Aflatot
together
with
another
3
tasks.
Be
Better
has
just
cultivated
the
core
management
team
and
officers
for
its
existing
work.
Its
development
in
2015
is
bound
to
show
a
more
efficient
manner,
and
this
is
witnessed
to
be
positive
on
Be
Better’s
achievement
in
the
first
half
year.
The
experience
of
development
is
so
valuable
that
doubtlessly
it
will
stimulate
the
establishment
of
a
benign
circulation
in
Be
Better’s
future.
The
element
of
sustainability
of
Be
Better
contains
several
aspects:
the
financial
security,
the
partnership
and
the
organizational
development:
Factors
Security
Partnership
Organizational
Development
Total
Weight
35%
35%
30%
100%
Score
10
9
10
9.65
22. Model
Foundation
2015
22
EXECUTION
Even
though
the
executive
capacity
of
Be
Better
can
be
generally
summarized
as
satisfactory
through
previous
investigation,
in
this
section
an
insight
will
be
provided
into
more
concrete
indicators
which
are
closely
related
Be
Better’s
capacity
to
carry
out
its
programs,
management
and
governance.
A. Management
Be
Better
has
constantly
poured
great
efforts
into
its
management.
These
can
be
seen
mainly
from
two
aspects:
the
present
efficient
management
operational
mechanism
and
its
clarity
in
the
capacity
building
plan
for
the
future.
When
it
comes
to
the
management
operational
mechanism
of
this
famous
organization,
the
staffing
system
is
a
crucial
content.
Leading
by
a
sophisticated
Board
of
Directors,
the
experienced
leaders
lead
and
control
a
general
direction
of
the
whole
organization.
With
strong
knowledge
and
experience,
the
management
is
able
to
solve
problems
in
execution.
Be
Better
once
faced
a
lack
in
high-‐quality
participant
mentors
at
the
beginning
of
the
programs,
then
this
was
settled
through
an
innovative
mentor
training
program
and
promotion
mechanism,
which
offered
each
participant
teacher
an
opportunity
to
learn
and
improve.
To
be
more
specific,
a
common
teacher
can
get
access
to
the
status
of
a
master
teacher
through
the
training
program
of
Be
Better,
and
those
who
has
become
a
special-‐class
master
teacher
would
be
endowed
with
the
authority
to
train
other
teachers
in
Be
Better
or
in
the
local
school.
Hence
a
network
has
been
established.
Member
of
the
Board
Experience
President:
Alan
Wang
Doctoral
candidate
in
Education
Philosophy
from
Soochew
University,
MBA
from
Hong
Kong
University,
Board
Member
of
New
Education
Foundation,
Board
member
of
Shen
Yet
Sen
Family
Foundation,
board
member
of
Stichting
Child
Savings
International.
Vice
President:
Bin
Zhou
Doctor
in
Education
from
East
China
Normal
University,
Professor
East
China
Normal
University.
Director:
Leo
Jia
Doctor
of
Xiamen
University,
General
Director
of
Save
the
Children
Shanghai,
senior
trainer
and
lecturer
of
non-‐profit
organizations,
CSR
consultant,
founder
of
CSR
website.
Director:
Jack
Zhang
Masters
degree
in
law
from
East
China
Politics
and
Law
University.
Director:
Xiabin
Zhu
Doctor
in
finance
from
Xiamen
University,
Assistant
professor
at
Shanghai
university
of
Finance
and
Economics,
Director
of
Social
Entrepreneurship
Research
Center.
Supervisor:
Diana
Guo
Manager
of
the
marketing
department
at
Shanghai
Weizhi
Trade
Corporation
Ltd.
The
management
mechanism
in
Be
Better
is
more
like
one
in
a
listed
company.
Each
employee
is
clear
of
his/her
role
in
the
organization
and
presents
a
positive
attitude
towards
work.
This
should
be
attributed
to
the
benign
atmosphere
of
the
working
environment
and
a
humanized
management
system.
The
staff
are
working
and
devoting
in
Be
Better
at
the
same
time
gaining.
23. Model
Foundation
2015
23
B. Purpose
of
Goal
It
is
always
necessary
for
an
organization
to
identify
the
purpose
of
its
goals,
and
then
enrich
the
perspective.
Be
Better
has
made
clear
definition
on
its
goals
and
purposes,
so
Be
Better
is
always
clear
about
the
results
that
its
programs,
actions,
activities,
products
or
maybe
services
have
on
society.
“Our
new
mission:
Empower
future
generations
through
economic
citizenship
education,
giving
them
the
skills
they
need
to
pursue
a
better
future.”
This
is
what
Alan
Wang
has
given
to
Be
Better,
which
is
also
taken
as
the
purpose
or
target
all
the
programs
are
working
around.
Be
Better’s
theory
of
change
in
2015
activates
the
vitality
of
the
whole
organization.
Through
life
skills
education,
focusing
around
financial
management/economic
citizenship,
Be
Better
will
empower
children
and
youth
to
take
good
decisions
and
be
responsible,
have
a
better
future
for
themselves,
their
families
and
societies.
Directing
by
such
a
characterized
theory,
several
respective
goals
of
corresponding
programs,
which
have
be
analyzed
in
the
section
of
impact,
are
infused
with
new
concrete
connotations.
C. Strategy
The
traditional
management
process
can
be
divided
into
the
following
four
parts:
Be
Better
scientifically
adopts
this
theory
into
its
execution,
especially
in
the
development
of
a
certain
program.
Take
the
Aflateen
2014
as
an
example.
The
Aflateen
2014
team
designed
“why”
and
“what
”
for
the
program
first,
which
resulted
in
a
preliminary
plan.
Then
discussions
were
held
and
a
map
for
Aflateen
2014
and
a
plan
in
detail
were
issued.
Then
the
branches
of
the
program
such
as
“concept
school”,
“community”,
and
“after-‐class
curriculum”
were
organized
and
coordinated
with
each
other
based
on
the
financial
resources
and
human
resources.
During
the
development
supervisors
and
feedbacks
were
necessary
so
as
to
guarantee
the
program.
Following
this
classic
strategy
of
program
organizing,
most
of
the
goals
of
the
programs
were
achieved.
Accompanied
by
a
relatively
complete
report
system
and
financial
management
mechanism,
Be
Better’s
achievements
balance
its
efforts.
D. Innovative
Profit
Channel
Although
profits
should
not
be
regarded
primarily
in
a
non-‐governmental
organization,
earning
projects
shall
surely
increase
its
accountability,
sustainability
and
execution
capacity.
What’s
more,
the
innovation
idea
that
combines
its
programs
with
some
allowable
providing
services
is
worthwhile
to
be
learnt
from.
24. Model
Foundation
2015
24
Providing
Services
Target
People
Streams
diversified
Consulting
Education
Organization
Training
Program
Teachers
Specialized
Teaching
Vip
Children
Pavilion
Building
Schools
The
evaluation
of
execution
of
Be
Better
can
be
analyzed
from
its
management,
purpose
of
goal,
strategy,
and
innovative
profit
channel:
Factors
Management
Purpose
Strategy
Channel
Total
Weight
25%
25%
25%
25%
100%
Score
9
9
9
10
9.25
RISK
Be
Better
is
trying
very
hard
to
spread
its
risk
and
maintain
the
operation
of
each
program.
But
system
risk
that
lies
in
financial
and
management
execution
should
not
be
neglected.
Some
potential
risks,
without
proper
solution,
would
cause
extremely
severe
damage.
A. Financial
Risk
Even
if
Be
Better
has
set
up
rather
stable
cooperative
relationships
with
its
partners.
Reliable
sources
of
funds
are
still
a
problem
Be
Better
is
facing.
Innovative
profitable
services
has
mitigate
this
,
however
we
could
not
infer
that
an
organization
like
Be
Better
will
not
suffer
some
kinds
of
disinvestment.
i.e.
Programs
like
Aflatoun
and
Aflateen
are
required
to
be
debriefed
and
checked
at
the
end
of
each
year.
If
the
bank
or
the
partner
is
not
satisfied
with
its
performance,
every
program
could
encounter
a
cessation
next
year.
B. Management
Risk
Currently,
with
plenty
of
programs
working
simultaneously,
the
pressure
of
the
operation
is
high.
The
execution
has
been
proved
to
be
very
strong,
but
the
risk
still
exists.
Once
some
core
members
are
unavailable,
it
will
cost
Be
Better
a
lot
of
time
and
energy
or
even
money
to
find
alternative
ones.
By
the
way,
the
process
of
each
program
is
determined
in
detail
in
the
plan,
but
some
contingency
solutions
are
not
included,
which
leaves
Be
Better
risks.
It
may
be
workable
if
sufficient
resources
and
access
to
information
are
available
to
handle
some
emergency.
C.
Public
Relations
Risk
Be
Better
itself
has
widely
been
doubted
due
to
its
special
idea
of
financial
management
designed
for
children.
Some
parents
or
even
teachers
hold
a
negative
attitude
towards
this
and
regard
it
as
a
covert
infusion
of
utilitarianism.
With
the
development
of
economy
and
society,
more
and
more
people
is
25. Model
Foundation
2015
25
gradually
accepting
Be
Better,
however,
the
brand
establishment
and
promotion
can
be
very
hard
due
to
this.
The
evaluation
of
risk
of
Be
Better
can
be
analyzed
from
its
financial
risk,
management
risk,
public
relation
risk:
Factors
Financial
Management
Public
Relation
Total
Weight
35%
30%
35%
100%
Score
8
9
10
8
Evaluation
Summary
Factors
Weight
Score
Relevance
25%
9
Accountability
25%
7.8
Impact
25%
9
Sustainability
25%
9.65
Execution
25%
9.25
Risk
-‐25%
8
Total
100%
9.175
CONCLUSIONS
&
RECOMMENDATIONS
CONCLUSIONS
The
lack
of
social
and
financial
education
for
children
and
teenagers
in
China
has
become
a
significant
issue
as
financial
management
skills
and
leadership
ability
are
being
more
and
more
valued
in
today’s
society.
In
2009,
Be
Better
was
founded
to
be
the
first
non-‐profit
organization
in
China
dedicated
to
providing
China’s
new
generation
with
social
and
financial
education.
However,
because
of
the
fact
that
social
and
financial
education
is
still
not
very
popular
in
China
and
that
Chinese
people
have
a
rather
conservative
attitude
toward
money,
Be
Better
has
to
work
very
hard
in
shifting
parents’
stereotypes
as
well
as
political
environment.
Fortunately,
with
Be
Better’s
effort
and
the
development
of
our
society
over
time,
more
and
more
people
are
beginning
to
pay
attention
to
social
and
financial
education
and
identify
with
Be
Better’s
mission.
Be
Better
spots
the
significance
of
the
issue
and
effectively
tackles
it
with
successful
experience
from
abroad.
As
shown
in
the
Relevance
section
in
our
report,
Be
Better
has
a
great
understanding
of
the
context
and
significance
of
its
targeted
issue.
It
is
obvious
in
Be
Better’s
survey
and
others’
that
most
Chinese
children
and
teenagers
have
no
idea
on
planning
and
saving
money.
Neither
have
they
received
any
leadership
and
self-‐development
training.
At
the
same
time,
the
government
hasn't
fully
recognized
this
issue
and
has
done
little
to
promote
relevant
educational
courses.
Under
this
circumstance,
Be
Better
chooses
to
be
the
first
one
to
pave
the
road.
It
decides
to
draw
on
the
experience
from
Netherland
and
26. Model
Foundation
2015
26
Singapore
and
use
their
niche-‐targeting
social
and
financial
courses.
As
illustrated
in
the
example
of
Aflateen,
for
each
targeted
problem,
there
is
a
special
section
in
the
course
designed
for
it.
Through
offline
classes
and
online
activities,
students
will
be
able
to
improve
their
skills
and
convert
them
to
action.
Therefore,
our
team
believes
that
Be
Better
deserves
a
high
compliment
in
terms
of
relevance.
Be
Better
has
imposed
a
considerable
impact
on
social
and
financial
education
in
China.
As
demonstrated
in
the
Impact
section
in
our
report,
the
total
number
of
beneficiaries
of
Be
Better
has
reached
54,0000
by
2015.
In
2014
alone,
27,526
students
took
part
in
Aflatoun
courses,
11,737
in
Aflateen
and
42,005
in
Agent
Penny.
More
than
1,500
teachers
were
trained
in
these
programs
and
more
than
180
schools
were
involved.
These
numbers
show
us
Be
Better’s
potential
to
influence
and
make
changes
on
China’s
social
and
financial
education.
Having
partnered
with
local
education
bureaus
and
other
social
educational
organizations,
Be
Better
is
providing
its
resources
to
more
and
more
children
and
teenagers.
Surveys
taken
by
students
who
have
had
these
courses
indicate
higher
self-‐
reliance
and
self-‐esteem,
as
well
as
more
active
involvement
in
school
and
community
activities.
In
addition,
these
students
are
more
likely
to
save,
to
budget
their
pocket
money
and
to
open
saving
account.
Be
Better
has
also
done
a
good
job
developing
its
community
after
giving
courses.
Clubs
and
concept
schools
are
established
to
enhance
learning
outcomes
and
bring
more
students
to
the
world
of
social
and
financial
education.
Be
Better
is
an
accountable
organization
with
huge
potential
and
future
sustainability.
As
stated
in
the
Sustainability
and
Accountability
section
in
our
report,
Be
better
is
both
accountable
and
sustainable
for
two
reasons.
Firstly,
Be
Better
is
financially
secured.
According
to
our
investigation,
the
annual
total
income
has
grown
significantly
since
2009.
In
2014,
the
total
income
of
Be
Better
turned
out
to
be
exactly
8237263
RMB
while
the
expenditure
took
up
more
than
6317015
RMB,
indicating
that
Be
Better
does
have
deposit
for
any
financial
contingencies
in
the
coming
year.
Besides
donation
from
business
partners
and
support
from
government,
Be
Better
also
has
self-‐generated
revenues
through
consulting
services
and
providing
financial
training
to
the
children
of
VIP
customers.
This
part
accounts
for
almost
10%
of
Be
Better’s
annual
income
and
also
helps
diversify
the
organization’s
financial
sources.
The
second
reason
falls
on
Be
Better’s
reliable
partners.
As
listed
in
the
report
previously,
Be
Better
has
established
long-‐term
cooperation
with
a
lot
of
government
institutions,
NGOs,
enterprises
and
universities.
It
also
receives
support
from
its
program
partners,
from
whom
Be
Better’s
major
teaching
programs
were
introduced.
These
program
partners
can
provide
not
only
professional
trainings
to
Be
Better
staff
members
and
program
teachers,
but
also
valuable
experience
and
knowledge
on
program
execution
and
promotion.
Therefore,
these
two
advantages
guarantee
Be
Better
with
huge
potential
and
future
sustainability.
Risks
and
shortcomings
faced
by
Be
Better
can
be
resolved
by
increased
funding
and
time.
Apart
from
all
the
positive
assessments,
Be
Better
also
faces
certain
risks
and
shortcoming.
As
mentioned
in
the
Risk
and
Accountability
section,
Be
Better
hasn't
been
able
to
follow
up
with
each
school/institution
after
the
program
is
finished
due
to
limited
budget.
Our
team
believe
that
with
increased
funding,
this
issue
could
be
resolved
soon.
Another
concern
lies
in
China’s
social
and
political
environment.
Despite
the
fact
that
social
and
financial
education
hasn't
been
widely
acknowledged
among
children
and
teenagers,
our
team
believes
that
with
Be
Better’s
continuous
effort
and
government’s
improvement,
social
and
financial
education
will
be
available
to
every
child
and
teenager
over
time.
27. Model
Foundation
2015
27
RECOMMENDATIONS
Considering
Be
Better
as
a
successful
NGO
dealing
with
the
specialized
field
in
financial
management
and
citizenship
education,
we
come
up
with
several
specific
recommendations
aiming
at
the
problem
it
is
encountering
currently:
problems
with
the
promotion.
Recommendation
(1):
Establish
an
attractive
online
platform
and
convenient
database
with
the
characteristics
of
new
media.
Be
Better
is
doing
quite
well
with
its
programs,
however,
the
influence
is
not
in
direct
proportion
to
its
efforts.
With
more
and
more
significance
is
being
placed
on
marketing
and
promotional
strategies
in
the
economic
society,
even
NGOs
should
start
to
think
about
the
promotion.
The
traditional
ways
of
micro
blog
and
the
website
is
too
bland
to
provide
a
favorable
impression
to
the
visitors
and
most
of
the
information
is
not
accessible.
Be
Better
is
rebuilding
its
website
which
is
a
really
encouraging
move,
however,
the
layout
and
the
appearance
of
the
page
are
still
extremely
coarse.
Our
team
thinks
that
more
finance
should
be
put
into
the
construction
of
interactive
online
promotion
tools.
To
be
more
specific,
Be
Better
could
consider
re-‐designing
its
official
website
to
make
it
more
user-‐friendly
and
eye-‐
catching.
At
the
same
time,
new
media
tools
such
as
Wechat
public
platform
and
Cloud
storage
are
also
good
choices.
Therefore,
we
highly
recommend
Be
Better
to
exploit
some
of
these
new
publicity
channels.
A
high-‐qualified
multi-‐dimensional
promotion
system
would
surely
help
Be
Better
a
lot.
Recommendation
(2):
Add
more
online
curriculum
to
the
existing
program,
and
create
online-‐
offline
services.
The
mobile
terminal
is
bound
to
make
up
an
important
component
in
the
future
communication
and
education.
Financial
management
education
is
also
a
proactive
choice
that
can
be
compatibly
combined
with
the
new
educative
mode.
Compared
to
traditional
classes,
online
curriculum
is
a
more
efficient
and
convenient
way.
On
the
other
hand,
the
network
education
library
shall
enjoy
a
high
reputation
that
can
compensate
for
its
lack
in
promotion.
The
online
courses
can
communicate
Be
Better
to
more
schools
or
NGOs
so
that
they
can
share
information
with
each
other,
including
the
experience,
the
data
resources
or
even
some
fund
raising
secrets.
Recommendation
(3):
Perfect
the
feedback
mechanism
and
set
more
examples
to
attract
volunteers
and
participants.
Though
the
feedback
reports
works
effectively,
showing
the
numbers
of
students
influenced
and
achievements
projects
have
made,
a
friendly
mechanism
to
present
the
advantage
of
Be
Better’s
programs
is
missed.
In
the
section
of
accountability
our
team
mentioned
even
investigators
need
to
spend
some
efforts
finding
and
understanding
those
reports,
let
alone
the
public.
Without
an
agreeable
network
base,
people
strange
to
Be
Better
will
always
be
passers-‐by
and
feel
hard
to
get
themselves
involved.
Recommendation
(4):
Develop
its
innovative
self-‐funding
services
but
stick
to
the
original
philanthropy
intention.
28. Model
Foundation
2015
28
Self-‐funding
ability
can
be
seen
as
a
competitive
edge
of
Be
Better
since
it
is
a
credible
way
to
solve
part
of
its
problem
of
funding.
While
most
of
the
NGOs
are
relying
on
donation,
it
is
optimistic
for
Be
Better
to
ameliorate
its
financing
structure
through
innovative
ways.
Thus
our
group
really
encourages
these
activities.
However,
we
do
not
take
it
for
granted
that
a
NGO
could
open
as
many
profitable
projects
as
they
can.
There
need
to
be
a
balance
between
the
earning
programs
and
the
philanthropy
programs.
The
self-‐raising
fund
should
be
used
to
sustain
its
philanthropy
programs
which
are
the
instinct
duties
of
Be
Better.
Concretely,
our
group
considers
it
to
be
much
efficient
if
Be
Better
can
found
an
independent
department
dealing
with
its
self-‐funding
services.
Recommendation
(5):
Follow
up
the
students’
growth,
plan
them
for
the
future.
It
would
be
very
hard
if
Be
Better
want
to
achieve
this
goal.
However,
as
a
member
in
the
education
industry,
Be
Better
has
a
lot
of
resources
or
cultivating
models
to
learn
from.
A
personal
file
is
the
best
record
of
a
teenager’s
growth.
Be
Better
could
try
to
cooperative
with
the
local
education
bureau
to
make
this
kind
of
financial
management
and
citizenship
education
a
valuable
experience
in
teenagers
personal
files.
Then
it
shall
be
easier
for
Be
Better
to
trace
their
steps
and
watching
educated
students
grow
into
pillars
of
the
society.
29. Model
Foundation
2015
29
ANNEXES
ANNEX
I:
DATA
COLLECTION
INSTRUMENTS
Interview
Questionnaires
This
questionnaire
is
prepared
by
Ruoyao
Zhang
(our
former
team
member)
and
translated
by
Chen
Zhuang.
1. Could
you
please
give
us
a
brief
introduction
on
Be
Better’s
major
programs
and
their
goals?
2. Could
you
please
provide
us
with
some
data
on
the
progress
of
the
programs?
Like
how
frequent
are
these
activities
held,
how
many
children
and
teenagers
have
benefited
from
the
programs,
etc.
3. What
are
the
differenced
between
Aflatoun
and
Aflateen?
4. Why
did
you
focus
on
social
and
financial
education?
Do
people
accept
these
courses
when
they
hear
about
them
for
the
first
time?
5. How
do
you
train
your
teachers
and
volunteers?
6. How
do
you
evaluate
the
result
of
your
program?
How
do
you
define
a
successful
program?
7. How
do
you
cooperate
with
your
government
and
business
partners?
What
do
you
offer
and
what
do
you
get
in
return?
8. Could
you
introduce
the
organizational
structure
in
Be
Better?
9. How
do
you
usually
promote
your
events
and
programs?
10. Are
there
any
competitors
or
partners
that
share
a
same
mission
with
Be
Better?
11. How
do
you
finance
your
organization?
12. What
are
the
biggest
challenges
that
Be
Better
has
met
since
establishment?
Interview
Summary
Time:
July
13
11:00
A.M
Location:
Be
Better
Shanghai
Office
Interviewer:
Chen
Zhuang;
Ruoyao
Zhang
Interviewee:
Leona
Cao
Summary:
During
the
interview,
Leona
told
us
a
lot
about
the
development
of
Be
Better
since
2009,
as
well
as
some
challenges
and
difficulties
Be
Better
has
met
along
the
way.
According
to
Leona,
as
an
NGO
based
in
mainland
China,
Be
Better
has
to
deal
with
certain
cases
to
keep
a
good
relationship
with
government;
yet,
Be
Better
has
tried
its
best
to
avoid
unnecessary
issues
and
develop
to
its
full
extent.
Leona
also
provided
us
with
several
reports
and
documents
that
are
of
great
help
to
our
investigation.
Annex
II:
Sources
of
Information
Website
sources:
Interview
with
Be
Better
CEO
Wang
Sheng,
王胜：百特教育的蓝海战略;
http://gongyi.sohu.com/20140227/n395747931.shtml
Today’s
financial
literacy
education
in
China
and
the
U.S,
张⽂文中谈欧美和我国青少年财商教育现状及
发展;
http://tech.ce.cn/news/201502/02/t20150202_4490845.shtml
30. Model
Foundation
2015
30
Today’s
financial
literacy
education
and
its
solution,青少年学⽣生财商教育的现状与对策;
http://blog.sina.com.cn/s/blog_45963933010162b8.html
Status
analysis
on
Chinese
teenagers’
financial
intelligence
education,
我国青少年财商教育现状及原因
分析;
http://wenku.baidu.com/link?url=SAw4rS56Ectc99cHIoP3NBQYyp34u11-‐
HRotsHUDgsq2b5EBgKzMBoIpV_bZp82YcJFHyByibUzdXuX8RxqCdNGIYl-‐_dN4cEi-‐nIWycH9a
Survey
shows
that
teenagers
in
Shanghai
have
highest
financial
intelligence,
调查显示上海青少年最擅
理财
10%中小学设财经课;
http://www.ccn.com.cn/news/xiaofeidiaocha/xinwen/2014/0710/542290.shtml
Analysis
on
Chinese
teenager
wealth
management
market,
中国少⼉儿理财市场分析报告;
http://blog.sina.com.cn/s/blog_676457ea0100lcrz.html
Scientific
Management,
http://www.saylor.org/site/wp-‐content/uploads/2011/08/HIST363-‐7.1.3-‐
Frederick-‐W-‐Taylor.pdf
Be
Better
official
website,
www.bebetter.org.cn
Be
Better
Weibo,
weibo.com/shbebetter
Document
sources:
Be
Better
Annual
Report
2014
Be
Better
Aflateen
Report
2014
Be
Better
Aflateen
Program
Proposal
Be
Better
Aflatoun
Outcome
Analysis
Sample
Report-‐
Case
Study
of
LiRen
People
Interviewed:
Leona
Cao,
CEO
Assistant
of
Be
Better
![1
[July
2015]
This
publication
was
produced
for
Model
Foundation
2015
at
the
request
of
Philanthropy
in
Motion
(PIM).
It
was
prepared
independently
by
Chen
Zhuang
and
Shiyao
Wang
(alphabetical
order).
This
report
reflects
the
views
of
the
evaluation
team,
rather
than
those
of
PIM.
DUE
DILIGENCE
REPORT
Economic Citizenship Education with Be Better](https://image.slidesharecdn.com/790e4b87-323c-4b0a-9dfc-95aabd6ce872-170126054559/85/Be-Better-Evaluation-Report-_2015-1-320.jpg)
