Walmart CLP Presentation
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Walmart CLP Presentation
- 2. Kettle Chip
- 3. Fettle Kettle Madelyn Box Lauren Schofield Harry Woosley
- 5. Packaging Design Front Back Fettle: state or condition of health, fitness, wholeness, spirit, or form Our mission is derived from our name Fettle which is the state or condition of health, fitness, wholeness, spirit, or form. We got our start on the idea that your favorite snack should be good for you. No one should have to give up a snack they love be - cause of harsh ingredients or unwanted extras. We have stripped down the Kettle Chip to just its delicious base. Potatoes, peanut oil, and seasoning is all we need to make the perfect snack. At Fettle Kettle we strive to provide the best snack to fulfill your wish to be in "fine fettle". O UR STO RY Shearer's Snacks 100 Lincoln Way East, Massillon, Ohio 44646 Copyright Shearer's Snacks All Rights Reserved Tr y all t he fl avor s!Ci l a n t r o -Li me Pi c o d e Gu a c Sa l t & Cr a c k e d Pe ppe r So u t h e r n BBQ N a sh v i l l e H o t Ch i c k e n
- 6. Brand Story
- 8. Promotion: Social Media Cont.
- 9. Promotion: Social Media Cont.
- 10. Promotion: Walmart Ads Weekly Online Advertisements
- 11. Placement: In-Store Chip AisleEnd-Caps or Side-Stacks
- 12. Placement In-Store Cont. Bright Ideas (Samples)Promotional Stands
- 13. Pricing Fettle Kettle: $2.65 Lays: $2.68 Kettle Brand: $2.98 Cape Cod: $2.72 *All prices are based off an 8 ounce bag
- 15. Brandon Clark Conner Dracos Tristan Dopyera
- 20. Promotion: Low Cost Marketing
- 21. Place
- 22. Place: In-Store
- 23. Pricing Bag Size (oz.) Price / Bag ($) Price / oz. (¢) Mkt. Share (%) Lay’s 8.0 2.68 33.5 50.7 Cape Cod 8.5 2.72 32.0 17.9 Kettle Brand 9.0 2.98 35.1 10.5 Fresh Kut 8.0 2.58 32.3 -
- 25. Questions?
- 26. Craft Soda
- 27. Bearded Oak Team 1 William Blair Shannon Carroll Beth Mask
- 28. Bearded Oak Colors: Earthy- Burgundy, Hunter Green, Navy Blue, Purple
- 29. Packaging Design
- 30. Flavor Names Gnarled Roots Root Beer Campfire Cola Backcountry Briar Cream Soda Honeysuckle Nectar Agave Lime Grizzled Woods Orange Cream
- 32. Promotion Timeline March 25 – Product Arrival March 28 – Social Media Coverage April 14 – Global Green April 18 - MABD April 25-29 - Relay May 9-13 – Establish Bearded Oak Social Media
- 34. Message 91% are likely to switch Social Media Care about the brand and the charity
- 35. Pricing Strategy Boylan’s Soda Yuengling & Sons Jones Soda
- 36. Pricing Strategy Cont. Premium Pricing Strategy Penetration Pricing Strategy Offer our soda for $0.062/ fl oz Retail price of $.5.99 for an 8 pack of 12 fl oz cans
- 37. Place: In-Store Objective: To place our craft soda in a location that will maximize sales Soda Aisle Sampling Stand Geographical Placement
- 38. Place: In-Store Cont. Soda Aisle • Middle of aisle • End cap Product Position • Eye level • Middle of Shelf Number of Facing • More items will increase sales
- 39. Sampling Stand Product Exposure Banner with logo Call outs Sign with aisle location Display all Flavors
- 40. Store Placement Store Placement Local Product Trendy Natural Suburban Neighborhoods 503 Walmart Stores
- 42. Bearded Oak Team 2 Andrew Barnes Shawn Mulligan Katlyn Pauvlik
- 43. Packaging Design
- 44. Brand Story
- 45. Flavor Names Root 66 Maple Cola Orange Dream Cedar Cream Agave Nectar
- 46. Charity
- 48. Promotion: In-Store Costco is the leader in this space; their data suggests some products experience a 2000% sales boost.
- 49. Place: In-Store
- 50. Competitors’ Prices Product Price Ounces Price/Fl. Oz. Jones Soda Cans $4.99 8 - 12oz cans $0.05/Fl. oz. Jones Pure Cane Soda $3.99 4 - 12oz cans $0.08/Fl. oz. Reed’s Original Ginger Brew $4.99 4 - 12 oz. bottle $0.10/Fl. oz. DEWshine Bottles $3.99 4 - 12oz bottles $0.08/Fl. oz. Appalachian Brewing Co. Root Beer $5.98 6 - 12oz bottles $0.08/Fl. oz. $3.98
- 52. Questions