Finding 1: Loss of Trust in Government Leaders Entity 1: Governor Cox, Dr. Angela Dunn, State of Utah According to the Edelman Trust Barometer, scientists are more trusted than government leaders are to address societal challenges. In the height of the coronavirus pandemic, Utah Governor Spencer Cox faced many obstacles as he tried to rally the state to stay vigilant to the endgame of the pandemic. Throughout the pandemic, Dr. Angela Dunn had reigned as the voice of reason, the steady hand explaining the statistics and guiding us through social distancing and mask wearing. In contrast, the governor’s office gave mixed messaging, switched gears often throughout the pandemic, and even had a scandal about purchasing treatment medication. As the voice of reason during the pandemic, Dr. Angela Dunn also emerged as a voice of someone you could trust. “The state’s handling of the pandemic has already been the subject of controversy, with rural communities railing against restrictions and public health experts pleading for stronger government action to contain the coronavirus.” (2021) This sentiment was echoed by Dr. Suzanne Harrison, a state legislator. “I feel like having multiple press conferences where we ask pretty please for people to do the right thing is clearly not working,” Harrison, D-Draper, said. “Our front-line doctors and nurses are begging for meaningful action from state leaders. We need legislative leaders and Gov. Herbert to listen to the health experts and work to change this trajectory.” (2020) References: Rodgers, B. Utah's incoming Gov. Spencer Cox faces challenges on vaccinations, education. The Salt Lake Tribune. (2021, January 3). https://www.sltrib.com/news/politics/2021/01/03/utahs-incoming-gov/. Alberty E. and Rodgers B. Utah officials and health experts disagree on COVID-19 data - and new business restrictions. The Salt Lake Tribune. (2020, November 8). https://www.sltrib.com/news/2020/11/08/utah-health-experts-say/. https://www.sltrib.com/news/2020/06/26/rural-commissioner/ https://www.sltrib.com/news/2020/11/08/utah-health-experts-say/ Finding 2: CEOs Must Lead Entity 2: Astrid Tuminez, Utah Valley University Astrid Tuminez has been president of UVU for just nearly three years and she is an unstoppable force for good for promoting the university. She is a very influential person in Utah County and in the state of Utah, speaking enthusiastically about UVU and it’s students. She supports all the sports teams, and is often waving her green pom poms on the sidelines of any UVU sports match or game and cheering loudly for her Wolverines. She takes the lead and is outspoken on jobs for the future, for diversity, for every issue affecting UVU and its stakeholders.. At the helm of Utah’s largest public university, she is a spokesperson for using technology to further the mission of UVU and she was instrumental in using technology to UVU’s approach to COVID (Benson 2021). Wearing a streak of green in her ...

1. Finding 1: Loss of Trust in Government Leaders
Entity 1: Governor Cox, Dr. Angela Dunn, State of Utah
According to the Edelman Trust Barometer, scientists are more
trusted than government leaders
are to address societal challenges. In the height of the
coronavirus pandemic, Utah Governor
Spencer Cox faced many obstacles as he tried to rally the state
to stay vigilant to the endgame
of the pandemic. Throughout the pandemic, Dr. Angela Dunn
had reigned as the voice of
reason, the steady hand explaining the statistics and guiding us
through social distancing and
mask wearing. In contrast, the governor’s office gave mixed
messaging, switched gears often
throughout the pandemic, and even had a scandal about
purchasing treatment medication. As
the voice of reason during the pandemic, Dr. Angela Dunn also
emerged as a voice of someone
you could trust. “The state’s handling of the pandemic has
already been the subject of
controversy, with rural communities railing against restrictions
and public health experts
pleading for stronger government action to contain the
coronavirus.” (2021)
This sentiment was echoed by Dr. Suzanne Harrison, a state
legislator. “I feel like having
multiple press conferences where we ask pretty please for
people to do the right thing is clearly
not working,” Harrison, D-Draper, said. “Our front-line doctors
and nurses are begging for

2. meaningful action from state leaders. We need legislative
leaders and Gov. Herbert to listen to
the health experts and work to change this trajectory.” (2020)
References:
Rodgers, B. Utah's incoming Gov. Spencer Cox faces challenges
on vaccinations, education.
The Salt Lake Tribune. (2021, January 3).
https://www.sltrib.com/news/politics/2021/01/03/utahs-
incoming-gov/.
Alberty E. and Rodgers B. Utah officials and health experts
disagree on COVID-19 data - and
new business restrictions. The Salt Lake Tribune. (2020,
November 8).
https://www.sltrib.com/news/2020/11/08/utah-health-experts-
say/.
https://www.sltrib.com/news/2020/06/26/rural-commissioner/
https://www.sltrib.com/news/2020/11/08/utah-health-experts-
say/
Finding 2: CEOs Must Lead
Entity 2: Astrid Tuminez, Utah Valley University
Astrid Tuminez has been president of UVU for just nearly three
years and she is an unstoppable
force for good for promoting the university. She is a very
influential person in Utah County and
in the state of Utah, speaking enthusiastically about UVU and
it’s students. She supports all the
sports teams, and is often waving her green pom poms on the
sidelines of any UVU sports
match or game and cheering loudly for her Wolverines. She

3. takes the lead and is outspoken
on jobs for the future, for diversity, for every issue affecting
UVU and its stakeholders.. At the
helm of Utah’s largest public university, she is a spokesperson
for using technology to further
the mission of UVU and she was instrumental in using
technology to UVU’s approach to COVID
(Benson 2021).
Wearing a streak of green in her hair, and always wearing an
article of clothing in UVU’s
signature green, she has secured millions of dollars in donations
to the school, and regularly
touts and tweets the many successes of the school and it’s
programs, especially in Engineering
and Technology where she is championing a new building and a
burgeoning program. (Williams
2021). She is a great example of a CEO who leads.
References:
Benson, S. (2021, February 2). How Dr. Astrid Tuminez, UVU
are leading higher ed's tech
revolution. Deseret News.
https://www.deseret.com/opinion/2021/2/2/22261216/dr-astrid-
tuminez-is-leading-higher-ed-tech
-revolution-utah-valley-university-covid-19-pandemic.
Williams, R. (2021, January 22). Tuminez touts UVU successes
in State of University address.
Daily Herald.
https://www.heraldextra.com/news/local/education/college/uvu/t
uminez-touts-uvu-successes-in-
state-of-university-address/article_5d3b469f-178f-5189-b48f-
69130edbd207.html.

4. Finding 3: Consumers Expect Brands to Act
Entity 3: Marcella Hill, CEO of LoveWoolies
Marcella Hill had a mission, to give used recycled wool
sweaters new life. Her brand,
LoveWoolies, is an example of a brand that acts. LoveWoolies
sources the materials for their
product sustainably. She has also grown her business by being
adaptable and meeting the
demands of the market. For example, she racked up $16,000 in
mitten sales after Bernie
Sander’s mittens (not made by Marcella--but she makes similar
ones) went viral through
memes. (Romo 2021).
When the pandemic hit, Marcella switched gears from producing
mittens and scrunchies to
making masks. She has donated 20,000 masks (Giles 2020).
Her business also supports
women by employing women to work from home, featuring
women’s stories on social media,
and inspiring others with positive messages. Her brand gives
back and she has built a
successful business based on the power of change. If she can
make a flawed, old sweater into
mittens and give it a new life, then the sky’s the limit on what
else can be done.
References:
Romo, D. (2021, January 24). Utah businesses capitalize on
viral Bernie Sanders memes.
KSTU.
https://www.fox13now.com/news/local-news/utah-businesses-

5. capitalize-on-viral-bernie-sanders-
photo.
Giles, L. (2020, August 3). Tight-knit Pleasant Grove business
is creating joy despite flaws.
Daily Herald.
https://www.heraldextra.com/news/local/north/pleasant-
grove/tight-knit-pleasant-grove-business-
is-creating-joy-despite-flaws/article_227c789b-0733-5735-aea8-
4048152a3a75.html.