1. Brief
Kransoluonsisateamoftechnocratswithexpersein
variousfields(likemining,Electrical,Geology,Surveyingand
others)andexperienceofIndianMiningIndustry.
Kransoluonsprovideanintegratedsoluontoenrevalue
chainofcoalblockdevelopment,rightfromplanning,
opeoperaons,managementtodispatchsystems.
Issues/Challenges
Thereweresomemajorissueswhichneededtobefixedinthe
site.Acontentrestructuringofthewebsitewasneededalong
withcreangthepropernavigaonssothatthevisitorstothe
sitecangetagooduserexperienceandcompanycangetloyal
customersandrepeatorderseasily.

2. TargetUsers
Age/Gender-Male32-45years
Educaon-Professionalsengagedinmining,students(ITI,Diploma,Degree)
Language-Hindi,English
GeographicalArea-India(mainlyT.N,Cha sgarh,M.P,Jharkhand,Orissa,A.P)
Computer/Web/GadgetExperience-LowtoMed.MedtoHigh(thoughless)
UseUserstryingtoaccomplish-Lookingoutforstudymaterials,seminarsandworkshops,consultancy
Expectaons-Accuracyofinformaon,easeofuse,cancontacteasily,trustable
BusinessRequirements
Contentofthewebsiteshouldberestructuredinordertoinfluenceandengagetheusersfocussingon:
SEOtags,voiceconsistency,visuallyappealling(imagesandvideos),visualstyleguideandcontentstyle
guideneedstobemade.
Navigaonshouldbeimproved.
RRestructuringoftheCONTACTUSpageandABOUTUSpageoughttobedone.

3. ContentAnalysisReport
Abriefanalysisofthecontentofthewebsitewasdonebasedon6parametersaslistedbelow:

4. Keywords
Trustworthy
Responsible
Reliable
Experse
Abundance
Corporate
PProfessional
Calmness
Established

5. Typeface&ColorPalee
ThisisPhotoshop'sversionofLoremIpsum.Proingravida
nibhvelvelitauctoraliquet.Aeneansollicitudin,loremquis
bibendumauctor,nisielitconsequatipsum,necsagittissem
nibhidelit.Duissedodiositametnibhvulputatecursusasit
ametmauris.Morbiaccumsanipsumvelit.Sednonmauris
vitaeeratconsequatauctoreuinelit.Classaptenttacitiso-
ciosquadlitoratorquentperconubianostra,perinceptos
SecondaryFont:Arial
AaBbCcDd123456