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Implementing Integrity
The Business Case for Forging an Ethical Company and Supply Chain
And a Toolkit for Tempering the Links
Sean Cumberlege
2
Extractive companies devote considerable effort to conducting their business ethically as
well as legally, consistent with principles of corporate responsibility.
SOME ARE SUCCEEDING
OTHERS ARE NOT
Entrepreneur
Slides
3
Minimizing social
conflict and supply
chain risk starts
with companies
looking in, not out.
Operating with
integrity is not a
luxury to aspire to,
but a financial
imperative.
Social risk and supply
chain risk cannot be
solved by a one size
fits all approach.
Legal remedies and
strategies solve legal
problems. Not social
problems.
WHAT ARE OUR PRIMARY OBJECTIVES
TODAY?
$
Entrepreneur
Slides
4
Operating with integrity
Putting into practice the
business ethics and corporate
responsibility principles that a
company preaches and that
ensure it has a social license to
operate
LETS GET SOME KEY TERMS OUT OF THE WAY
Social conflict
Physical protests, legal
challenges, formal opposition,
NGO and media advocacy,
political opposition, allegations
of human rights violations,
industrial/labor strikes, and
forced project cancellations by
host governments.
Social license to operate
Refers to the acceptance or
approval continually granted to
an organization's operations or
project by local community and
other stakeholders. It reflects a
perception of legitimacy.
Entrepreneur
Slides
5
Conflicts as of May 1, 2016
805 WHEN
What date and what phase
of operation?
WHERE
What exact geo-location did
the social conflict occur?
WHO
Which stakeholders
mobilized against the
company?
WHY
What are the proximate
issues underlying the social
conflict?
THE DATA
Social Conflict Dataset
The dataset tracks and maps enterprise related social conflicts around the world. Enterprise related social conflicts are
typically disputes between an enterprise and one or more of its stakeholders.
Extractive company conflicts
455
Conflicts as of July 1, 2016
950
HOW
How did the social conflict
manifest itself?
WHAT
What were the consequences
of the social conflict?
6
All Conflicts To Date
Entrepreneur
Slides
7
 
Social conflicts and supply
chains risks do not typically
originate in vacuums.
Social risk is typically a result
of a number of issues that are
interrelated.
POINT 1: The Business
Case
Minimizing social conflict and supply chain risk starts with companies looking in, not
out:
Entrepreneur
Slides
8
Social risk and supply chain risks are
often a direct consequence of policy
decisions that erode trust and
cooperation between projects and
stakeholders.
The triggers of social risk and supply chain
problems are increasingly predictable, yet very
few companies use root cause analysis or
similar processes to evaluate these incidents
and learn relevant lessons.
9
All Conflicts To Date
10
Access to/Competition Over Land
11
Health & Safety
12
Distribution of Benefits
Entrepreneur
Slides
13
Extractive companies should be doing
more to gather information regarding
project environments to determine which
issues dominate, how this is likely to affect
stakeholders, and what consequences are
likely as a result of any conflict.
Companies can use insights discerned from
this information to develop and implement
social risk and supply chain risk-management
strategies which are tailored for the local
environment.
POINT 2: Data-Driven Discernment
Social risk and supply chain risk cannot be solved by a one size fits all approach:
Entrepreneur
Slides
14
Understanding your local environment,
makes it easier to minimize social and
environmental impact, avoid human
rights risks, and target CSR efforts
towards meaningful, sustainable and
impactful programs that simultaneously
lower social risk.
Understanding your environment allows you to
focus at the grassroots and community level
early in the planning and feasibility stage of
operations in an effort to create genuine and
lasting value to local stakeholders.
Entrepreneur
Slides
15
USA 120
Environmental
Degradation – 61%
Community Health &
Safety – 21%
PERU 34
Environmental
Degradation – 65%
Access to /
competition over
land – 21%
KENYA 27
Access to /
competition over land
– 40%
Environmental
Degradation – 37%
INDIA 38
Environmental
Degradation – 42%
Access to /
competition over land
– 34%
SOUTH AFRICA 53
Distribution of
Benefits – 26%
Environmental
Degradation – 19%
A large element of ‘acting with integrity’ means being responsive to the needs and concerns of project stakeholders.
What it means to ‘act with integrity’ changes depending on who you ask.
Entrepreneur
Slides
16
53 conflicts
SOUTH AFRICA
H
I
G
H
Neighbors/local community
Local NGOs
International NGOs
Indigenous groups
Activists
Farmers/Fisherman
Job seekers
Informal workers
Local government
Organized labor
MOBILIZING STAKEHOLDERS
=
=
=
=
=
=
=
=
=
=
31
7
2
7
1
0
5
6
3
18
E
X
T
R
E
M
E
I
N
S
I
G
N
I
F
I
C
A
N
T
L
O
W
M
E
D
I
U
M
0 0 7 10 3
53
CONSEQUENCES: PEOPLE & PROPERTY
NTDs: 22
16 = less than 1 week
4 = 1-4 weeks
1 = 1-3 months
Entrepreneur
Slides
17
38 conflicts
INDIA
H
I
G
H
Neighbors/local community
Local NGOs
International NGOs
Indigenous groups
Activists
Farmers/Fisherman
Job seekers
Informal workers
Local government
Organized labor
MOBILIZING STAKEHOLDERS
=
=
=
=
=
=
=
=
=
=
19
5
3
3
5
12
4
0
7
1
E
X
T
R
E
M
E
I
N
S
I
G
N
I
F
I
C
A
N
T
L
O
W
M
E
D
I
U
M
0 0 0 1 0
53
CONSEQUENCES: PEOPLE & PROPERTY
NTDs: 10
38
8 = less than 1 week
2 = 3-6 months
Entrepreneur
Slides
18
40 conflicts
AUSTRALIA
H
I
G
H
Neighbors/local community
Local NGOs
International NGOs
Indigenous groups
Activists
Farmers/Fisherman
Job seekers
Informal workers
Local government
Organized labor
MOBILIZING STAKEHOLDERS
=
=
=
=
=
=
=
=
=
=
18
17
2
6
10
9
0
1
7
0
E
X
T
R
E
M
E
I
N
S
I
G
N
I
F
I
C
A
N
T
L
O
W
M
E
D
I
U
M
0 0 1 0 0
53
CONSEQUENCES: PEOPLE & PROPERTY
NTDs: 9
40
8 = less than 1 week
1 = 1-3 months
Entrepreneur
Slides
19
Legal compliance in terms of good
corporate behavior is a minimum
standard.
It’s not the gold standard.
Legal compliance-based strategies are only
effective when combined with a nuanced
understanding of a project environment, its
stakeholders, their concerns, and conflict
trigger points.
POINT 3: Implementing Integrity
Legal remedies and strategies solve legal problems. Not social problems:
Entrepreneur
Slides
20
Lawyers who understand this, can add
significant value to their clients and to
their companies. How?
• Maintain control over voluntary compliance.
• Even with the most robust contractual
protections and legal compliance
mechanisms, MNCs still face the risk of
reputational and value erosion.
• Multidisciplinary nature and complexity of
regulatory and public expectations within the
field of sustainability, CSR, ethics, human
rights, environmentalism and community
consent
Entrepreneur
Slides
21
In March 2016 alone, 69 social conflicts
tracked in the dataset had quantifiable
total costs of US$9.3 billion.
In April 2016, 75 conflicts tracked had
quantifiable total costs of US$5.5 billion.
Operating with integrity is not a luxury to aspire to, but a financial imperative:
Entrepreneur
Slides
22
Large-scale mining project suffers
approximately $20 million per week
in losses resulting from delay.
Investors are willing to pay significantly more
when it is unlikely that a mine will encounter
development obstacles due to lack of
stakeholder cooperation or uncertain political
support
Henisz, et al., Spinning gold: The
financial returns to stakeholder
engagement, Strategic Management
Journal (2013)
Davis, Rachel and Daniel M. Franks,
Costs of Company-Community Conflict in
the Extractive Sector, Corporate
Social Responsibility Initiative,
Report No. 66. Cambridge, MA:
Harvard Kennedy School
Entrepreneur
Slides
23
After every strategy
meeting, Kevin Planks
of Under Armour asks
that his employees
answer 3 simple
questions:
CONCLUSION
What did I hear?
 
What do I think?
 
What am I going to do?
THANK YOU

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Implementing Integrity: The Business Case for Forging an Ethical Company and Supply Chain and a Toolkit for Tempering the Links

  • 1. Implementing Integrity The Business Case for Forging an Ethical Company and Supply Chain And a Toolkit for Tempering the Links Sean Cumberlege
  • 2. 2 Extractive companies devote considerable effort to conducting their business ethically as well as legally, consistent with principles of corporate responsibility. SOME ARE SUCCEEDING OTHERS ARE NOT
  • 3. Entrepreneur Slides 3 Minimizing social conflict and supply chain risk starts with companies looking in, not out. Operating with integrity is not a luxury to aspire to, but a financial imperative. Social risk and supply chain risk cannot be solved by a one size fits all approach. Legal remedies and strategies solve legal problems. Not social problems. WHAT ARE OUR PRIMARY OBJECTIVES TODAY? $
  • 4. Entrepreneur Slides 4 Operating with integrity Putting into practice the business ethics and corporate responsibility principles that a company preaches and that ensure it has a social license to operate LETS GET SOME KEY TERMS OUT OF THE WAY Social conflict Physical protests, legal challenges, formal opposition, NGO and media advocacy, political opposition, allegations of human rights violations, industrial/labor strikes, and forced project cancellations by host governments. Social license to operate Refers to the acceptance or approval continually granted to an organization's operations or project by local community and other stakeholders. It reflects a perception of legitimacy.
  • 5. Entrepreneur Slides 5 Conflicts as of May 1, 2016 805 WHEN What date and what phase of operation? WHERE What exact geo-location did the social conflict occur? WHO Which stakeholders mobilized against the company? WHY What are the proximate issues underlying the social conflict? THE DATA Social Conflict Dataset The dataset tracks and maps enterprise related social conflicts around the world. Enterprise related social conflicts are typically disputes between an enterprise and one or more of its stakeholders. Extractive company conflicts 455 Conflicts as of July 1, 2016 950 HOW How did the social conflict manifest itself? WHAT What were the consequences of the social conflict?
  • 7. Entrepreneur Slides 7   Social conflicts and supply chains risks do not typically originate in vacuums. Social risk is typically a result of a number of issues that are interrelated. POINT 1: The Business Case Minimizing social conflict and supply chain risk starts with companies looking in, not out:
  • 8. Entrepreneur Slides 8 Social risk and supply chain risks are often a direct consequence of policy decisions that erode trust and cooperation between projects and stakeholders. The triggers of social risk and supply chain problems are increasingly predictable, yet very few companies use root cause analysis or similar processes to evaluate these incidents and learn relevant lessons.
  • 13. Entrepreneur Slides 13 Extractive companies should be doing more to gather information regarding project environments to determine which issues dominate, how this is likely to affect stakeholders, and what consequences are likely as a result of any conflict. Companies can use insights discerned from this information to develop and implement social risk and supply chain risk-management strategies which are tailored for the local environment. POINT 2: Data-Driven Discernment Social risk and supply chain risk cannot be solved by a one size fits all approach:
  • 14. Entrepreneur Slides 14 Understanding your local environment, makes it easier to minimize social and environmental impact, avoid human rights risks, and target CSR efforts towards meaningful, sustainable and impactful programs that simultaneously lower social risk. Understanding your environment allows you to focus at the grassroots and community level early in the planning and feasibility stage of operations in an effort to create genuine and lasting value to local stakeholders.
  • 15. Entrepreneur Slides 15 USA 120 Environmental Degradation – 61% Community Health & Safety – 21% PERU 34 Environmental Degradation – 65% Access to / competition over land – 21% KENYA 27 Access to / competition over land – 40% Environmental Degradation – 37% INDIA 38 Environmental Degradation – 42% Access to / competition over land – 34% SOUTH AFRICA 53 Distribution of Benefits – 26% Environmental Degradation – 19% A large element of ‘acting with integrity’ means being responsive to the needs and concerns of project stakeholders. What it means to ‘act with integrity’ changes depending on who you ask.
  • 16. Entrepreneur Slides 16 53 conflicts SOUTH AFRICA H I G H Neighbors/local community Local NGOs International NGOs Indigenous groups Activists Farmers/Fisherman Job seekers Informal workers Local government Organized labor MOBILIZING STAKEHOLDERS = = = = = = = = = = 31 7 2 7 1 0 5 6 3 18 E X T R E M E I N S I G N I F I C A N T L O W M E D I U M 0 0 7 10 3 53 CONSEQUENCES: PEOPLE & PROPERTY NTDs: 22 16 = less than 1 week 4 = 1-4 weeks 1 = 1-3 months
  • 17. Entrepreneur Slides 17 38 conflicts INDIA H I G H Neighbors/local community Local NGOs International NGOs Indigenous groups Activists Farmers/Fisherman Job seekers Informal workers Local government Organized labor MOBILIZING STAKEHOLDERS = = = = = = = = = = 19 5 3 3 5 12 4 0 7 1 E X T R E M E I N S I G N I F I C A N T L O W M E D I U M 0 0 0 1 0 53 CONSEQUENCES: PEOPLE & PROPERTY NTDs: 10 38 8 = less than 1 week 2 = 3-6 months
  • 18. Entrepreneur Slides 18 40 conflicts AUSTRALIA H I G H Neighbors/local community Local NGOs International NGOs Indigenous groups Activists Farmers/Fisherman Job seekers Informal workers Local government Organized labor MOBILIZING STAKEHOLDERS = = = = = = = = = = 18 17 2 6 10 9 0 1 7 0 E X T R E M E I N S I G N I F I C A N T L O W M E D I U M 0 0 1 0 0 53 CONSEQUENCES: PEOPLE & PROPERTY NTDs: 9 40 8 = less than 1 week 1 = 1-3 months
  • 19. Entrepreneur Slides 19 Legal compliance in terms of good corporate behavior is a minimum standard. It’s not the gold standard. Legal compliance-based strategies are only effective when combined with a nuanced understanding of a project environment, its stakeholders, their concerns, and conflict trigger points. POINT 3: Implementing Integrity Legal remedies and strategies solve legal problems. Not social problems:
  • 20. Entrepreneur Slides 20 Lawyers who understand this, can add significant value to their clients and to their companies. How? • Maintain control over voluntary compliance. • Even with the most robust contractual protections and legal compliance mechanisms, MNCs still face the risk of reputational and value erosion. • Multidisciplinary nature and complexity of regulatory and public expectations within the field of sustainability, CSR, ethics, human rights, environmentalism and community consent
  • 21. Entrepreneur Slides 21 In March 2016 alone, 69 social conflicts tracked in the dataset had quantifiable total costs of US$9.3 billion. In April 2016, 75 conflicts tracked had quantifiable total costs of US$5.5 billion. Operating with integrity is not a luxury to aspire to, but a financial imperative:
  • 22. Entrepreneur Slides 22 Large-scale mining project suffers approximately $20 million per week in losses resulting from delay. Investors are willing to pay significantly more when it is unlikely that a mine will encounter development obstacles due to lack of stakeholder cooperation or uncertain political support Henisz, et al., Spinning gold: The financial returns to stakeholder engagement, Strategic Management Journal (2013) Davis, Rachel and Daniel M. Franks, Costs of Company-Community Conflict in the Extractive Sector, Corporate Social Responsibility Initiative, Report No. 66. Cambridge, MA: Harvard Kennedy School
  • 23. Entrepreneur Slides 23 After every strategy meeting, Kevin Planks of Under Armour asks that his employees answer 3 simple questions: CONCLUSION What did I hear?   What do I think?   What am I going to do?