June 16, 2009 presentation for Donate Life America and statewide affiliates discussing overall Facebook utility and promotion tactics for engaging a fan base.

1. Breaking Down Facebook
Tips & Tools to Help Engage Your
Facebook Fans
Scott Meis | Sr. Project
& Social Media Director
June 16, 2009

2. Carolyn Grisko & Associates Inc.
Chicago-based strategic communications firm
working with a variety of
corporate, government and nonprofit clients.
www.grisko.com
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3. What We’ll Cover
• Facebook Trends
• Personal vs. Professional Use
• Groups & Causes
• Pages
• Resources
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4. Facebook Trends
• More than 275 million
users worldwide
• 1.2B monthly visits
• 3.5B minutes are spent on
Facebook a day
• 4M users become fans of
pages each day
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5. Personal vs. Professional Use
• Top 10 Privacy Settings
• Grouping Friends
• Facebook Etiquette
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6. Groups and Causes
• Group = Short-term
• Causes = Long-term
• Messaging & Retention
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7. Pages
• Creating your page
• Enhancing with content
• Page promotion
• Engagement
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8. Resources
• Inside Facebook
• All Facebook
• Delicious
• Social Media Snippets
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9. Questions & Comments
Scott Meis
smeis@grisko.com
312-335-0100
www.grisko.com
Suggested Reading:
Resources – Social Media Handbook, Transplant
Organizations Using Social Media
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