Breaking Down Facebook

Tips & Tools to Help Engage Your
         Facebook Fans



                Scott Meis | Sr. Projec...
Carolyn Grisko & Associates Inc.




Chicago-based strategic communications firm
           working with a variety of
 cor...
What We’ll Cover

• Facebook Trends

• Personal vs. Professional Use

• Groups & Causes

• Pages

• Resources




   Break...
Facebook Trends


• More than 275 million
  users worldwide

• 1.2B monthly visits

• 3.5B minutes are spent on
  Facebook...
Personal vs. Professional Use



• Top 10 Privacy Settings



• Grouping Friends



• Facebook Etiquette




   Breaking D...
Groups and Causes



• Group = Short-term



• Causes = Long-term



• Messaging & Retention




     Breaking Down Facebo...
Pages


•    Creating your page



•    Enhancing with content



•    Page promotion



•    Engagement

      Breaking D...
Resources


•     Inside Facebook



•     All Facebook


•     Delicious



•     Social Media Snippets

      Breaking D...
Questions & Comments

Scott Meis
smeis@grisko.com
312-335-0100
www.grisko.com

Suggested Reading:
  Resources – Social Med...
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Breaking Down Facebook - Tips & Tools to Help Engage Your Facebook Fans

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June 16, 2009 presentation for Donate Life America and statewide affiliates discussing overall Facebook utility and promotion tactics for engaging a fan base.

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  • - Compare to MySpace (800M) and Twitter (54M)
  • Breaking Down Facebook - Tips & Tools to Help Engage Your Facebook Fans

    1. 1. Breaking Down Facebook Tips & Tools to Help Engage Your Facebook Fans Scott Meis | Sr. Project & Social Media Director June 16, 2009
    2. 2. Carolyn Grisko & Associates Inc. Chicago-based strategic communications firm working with a variety of corporate, government and nonprofit clients. www.grisko.com Breaking Down Facebook 2
    3. 3. What We’ll Cover • Facebook Trends • Personal vs. Professional Use • Groups & Causes • Pages • Resources Breaking Down Facebook 3
    4. 4. Facebook Trends • More than 275 million users worldwide • 1.2B monthly visits • 3.5B minutes are spent on Facebook a day • 4M users become fans of pages each day Breaking Down Facebook 4
    5. 5. Personal vs. Professional Use • Top 10 Privacy Settings • Grouping Friends • Facebook Etiquette Breaking Down Facebook 5
    6. 6. Groups and Causes • Group = Short-term • Causes = Long-term • Messaging & Retention Breaking Down Facebook 6
    7. 7. Pages • Creating your page • Enhancing with content • Page promotion • Engagement Breaking Down Facebook 7
    8. 8. Resources • Inside Facebook • All Facebook • Delicious • Social Media Snippets Breaking Down Facebook 8
    9. 9. Questions & Comments Scott Meis smeis@grisko.com 312-335-0100 www.grisko.com Suggested Reading: Resources – Social Media Handbook, Transplant Organizations Using Social Media Breaking Down Facebook 9

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