Mike Veseth, Professor, Author and Editor of The Wine Economist, looked at the global supply and demand outlook and the existing inventory position. Exploring markets and price points in growth, the session highlighted the market opportunity. In addition, Mike explored Australia’s viticultural resource, how Australia has and is adapting, the stability of supply and ability to meet the market opportunities.

2. Australia on the
Global Stage
Global Market Trends and
Australian Wine
Mike Veseth
The Wine Economist
W i neE c onom i s t.c om

3. All the World’s a Stage

4. And We Are All Players

5. There Is A Tide ….
There is a tide in the affairs of men,
Which, taken at the flood, leads on to
fortune …
On such a full sea are we now afloat,
And we must take the current when it
serves / Or lose our ventures.

6. O Brave New World!

7. The Age of Wine Extremes
The Race to the Top
China and the BRICS
Exchange Rate Wild Card
Key Global Wine Trends

8. U.S. Race to the Top
Largest Categories
1. USD 3-5.99
2. USD 9-11.99
3. USD 6-8.99
4. USD 12-14.99
Overall market = +5.4%
Leading Categories
1. USD 9-11.99 (+12.8%)
2. USD 12-14.99 (+9.4%)
3. USD 20+ (8.0%)
4. USD 15-19.99 (7.2%)
Lagging Categories
USD 3-5.99 (3.5%)
USD 6-8.99 (-2.9%)
Source: Nielsen

9. Britain’s Rising Tide
UK Market Trends
Rising average prices
£2 duty tax impact
Hot Spots: £5-6 & £ 8-10
Cold Zone: £ <5

10. China and the BRICS
China Market Boom
44% growth red wine 2010-2012
105% growth red wine RMB 50-90
China could be Australia’s #1
Export Market by 2018+
BRIC market potential

11. Exchange Rate Tempest
The Wild Card
Australia’s Rollercoaster
A Perfectly Good Storm?
Moving to Higher Ground

12. Australia on the Global Stage
Striking a Balance
Think Local, Sell Global
Cultivating Sweet Spots
Perception and Reality
Faces & Places
Wine & Food

13. Not Exactly Shakespeare …
Globalization’s Curse
Marketing Miracles
Terroirists’ Revenge
Australia’s Wine Wars

14. All’s Well That Ends Well?
Rising Tide
Global Competition
Economic Wild Cards
Australia’s Advantages
Happy Ending?

15. Australia on the
Global Stage
Mike Veseth
The Wine Economist
S pec i al thank s to S av our A us tral i a,
Peter Bai l ey and Kym Anders on
A pol ogi es to W i l l i am S hak es peare