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Compact, versatile Curbie trailer for urban commuters
- 1. Curbie
- 2. PD 485 Spring 2015 University of Oregon Product Design Sarah Goldner, Rebecca Chierichetti, Leah Braunstein
- 3. The Travoy Bike Trailer by Burley is a lightweight trailer designed for commuters and light utility use. It can be used as a hand truck or a bike trailer, and folds to a highly compact size. While the Travoy is an excellent concept, there are still areas where its function could be improved. The trailer is more complex than necessary and could be simpler to operate. Problem Brief
- 4. Product Speedy Cart by Wike City Shopper Grocery Trailer by Wike Extrawheel Voyager Bike Trailer Croozer Cargo Bike Trailer Beast of Burden (BOB Yak Bike Cargo Trailer Price $150 $250 $300 $350 $300 Func on Bicycle grocery shopping, light and quick Bicycle grocery shopping Touring/commu ng for extra panniers General Purpose Cargo, commu ng Touring, town u lity hauling Materials Aluminum, polyethylene Aluminum, polyethylene CroMoly and Hardened Spring steel Steel, nylon, denier nylon Chromoly Size/Weight 11lbs 15.5 lbs, 60"x28" 8.6 lbs, 56" 22 lbs, 33"x27"x26" 13 lbs, 56" Addi onal Features 50 lb Capacity, plas c quick release wheels, two bag hooks 75 lb capacity, plas c quick release wheels, op onal push bar, instant folding, quick hitch 66 lb capacity, uses full- size s[are bike wheel, very narrow with low center of gravity 99 lb capacity, collapsible, handcard , removable weather cover 70 lb capacity, single wheel for maneuverabi op ons for with many bikes Colors Blue, Silver, Charcoal Warm gray, charcoal, Black, orange Grey Orange, warm gray, black Black Competitive Landscape Analysis - Benchmarking
- 5. Competitive Landscape Analysis - Benchmarking Product Speedy Cart by Wike City Shopper Grocery Trailer by Wike Extrawheel Voyager Bike Trailer Croozer Cargo Bike Trailer Beast of Burden (BOB Yak Bike Cargo Trailer Price $150 $250 $300 $350 $300 Func on Bicycle grocery shopping, light and quick Bicycle grocery shopping Touring/commu ng for extra panniers General Purpose Cargo, commu ng Touring, town u lity hauling Materials Aluminum, polyethylene Aluminum, polyethylene CroMoly and Hardened Spring steel Steel, nylon, denier nylon Chromoly Size/Weight 11lbs 15.5 lbs, 60"x28" 8.6 lbs, 56" 22 lbs, 33"x27"x26" 13 lbs, 56" Addi onal Features 50 lb Capacity, plas c quick release wheels, two bag hooks 75 lb capacity, plas c quick release wheels, op onal push bar, instant folding, quick hitch 66 lb capacity, uses full- size s[are bike wheel, very narrow with low center of gravity 99 lb capacity, collapsible, handcard , removable weather cover 70 lb capacity, single wheel for maneuverabi op ons for with many bikes Colors Blue, Silver, Charcoal Warm gray, charcoal, Black, orange Grey Orange, warm gray, black Black l Voyager railer Croozer Cargo Bike Trailer Beast of Burden (BOB) Yak Bike Cargo Trailer Maya Cycle Trailer Wike Economy Trailer M-Wave Foldable Luggage Trailer 00 $350 $300 $250 $125 $220 mmu ng for anniers General Purpose Cargo, commu ng Touring, town u lity hauling Commu ng, touring, leisure Commu ng, cargo , Cargo d Hardened steel Steel, nylon, denier nylon Chromoly Powder Coated Steel Aluminum, Polyethylene Steel, plas c s, 56" 22 lbs, 33"x27"x26" 13 lbs, 56" 13 lbs, 39" 1.5 lbs, 15.5"x26" 20 lbs, 30"x28"x8 y, uses full- ike wheel, w with low f gravity 99 lb capacity, collapsible, handcard , removable weather cover 70 lb capacity, single wheel for maneuverability op ons for with many bikes 66 lb capacity, kickstand, converts to wheelbarrow, very compact, bag included Capacity N/A, quick release hitch, holes for bungee chords 88 lb capacity, foldable, quick release wheels ey Orange, warm gray, black Black Silver, Black, Red Silver, Charcoal, Black Black
- 6. Competitive Landscape Analysis - Matrix
- 7. Activity Identification - Bike Trailer
- 8. Activity Identification - Burley
- 9. Activity Identification - Cultural Approaches
- 10. Visual Internet Survey - Customer Reviews Key Points: - Safe and easy - Lite weight - Tracks well - Folds compact - Beach friendly - No loss of control with trailer hooked to bike - Sturdy and secure - Flimsy - Cargo shifts over bumps - Trailer flips easily - Wheel diameter too large - Weight limit - Bag snaps come undone easily Positive Feedback: Negative Feedback:
- 11. Product Audit - Burley Criteria: Assembly Pros: Pain-points: - Do not have to read the manual - Parts snap together nicely -Wheels can be pulled in and out of connection point easily - Simple attachment mechanism from bike hitch to trailer. - Intuitive collapsible hinges that allow cart to have compact storage. - Unclear on how far to turn handles before the connection will unlock - Need two people to put hitch on bike - Hitch will not fit on bike unless the seat is raised -Fixed angle of Travoy means it cannot fit on short bikes (some seats do not have space for a hitch) - Kickstand ineffectual
- 12. Product Audit - Burley Criteria: Usability Pros: Pain-points: - Quick release function is easy to use - Easy to bike with - Travoy is multi functional - Easy to carry while Travoy is in collapsed position - Not a universal size - Handles are too large for people with smaller hands - Does not fit all bags / cargo - When weight shifts Travoy flips - Oversized objects on cart run against wheel causing damage to property
- 13. Product Audit - Burley Criteria: Functionality Pros: Pain-points: - Clever way to hide folding mechanisms - Bag clips work very well with Burley bag attachments - Platform is good with for small bags - Metal tubes and large wheels make construction feel very strong - Travoy can hold up to 100 pounds - Main plastic joints feel fragile - Curved bars at bottom prevent square items from sitting flush - Clips somewhat less effective on generic bags - Drivers are not expecting to see the Travoy and may need better indication that it is there
- 14. Color Pallet: Color Pallet: Aluminum Descriptive Words: Compact Outdoorsy Versatile Tough Functional Durable Sturdy Flexible Vibrant Nylon Fabric Webbing Details: - Color blocking overlays - Mesh fabric - Utility connections - Trim along edges - Exposed rivet connection -Exposed branding Form Language Urban Commuter - Burley
- 15. Form Language Urban Commuter - Henk Color Pallet: Color Pallet: Carbon Descriptive Words: Compact Professional Durable Tough Luxurious Sturdy Versitile Stainless Steel Leather Details: - Textured soft material - Organizational compartments - Flush components - Exposed structure - Expensive material -Hidden components
- 16. Urban Commuter Rachel Age: 31 Occupation: Project Manager at Ad Agency Gender: Female Location: Portland, OR “I enjoy riding my bike to work to avoid traffic and get a chance to be active before I start my day.” Rachel is in a steady long-term relationship and currently does not have kids. She lives in an apartment in SW Portland on the outskirts of Downtown. She lives 5 miles from work. Rachel currently works as a Project Manager for an Ad agency. Some day she would like to be Creative Director. Activities: - Running - Hiking - Healthy cooking - Farmers markets -Urban gardening -Taking care of her dog Carrying to / from Work: - Laptop - Sketchbook / notebook - Change of clothes - Lunch - Keys / phone - Water bottle - Light groceries / shopping goods Needs for Bike Trailer: - Compact - Easy to bike with - Easy to carry when not on bike - Weather resistant -Serve multiple purposes to some extent - Quick release mechanism
- 17. Form Exploration - Model A
- 18. Form Exploration - Model B
- 19. Form Exploration - Model C
- 22. Product Features This trailer is designed to work with a variety of transportation methods. It can easily be lifted off the ground to go from the sidewalk to a bus or train. While walking, the handle extends to a comfortable height for towing. For travel by bike the handle can unfold and attach to a bike seat with a quick release hitch. The flexibility provided by the Curbie makes it the ideal travel companion for commuters moving through a busy city. Its compact size is large enough to fit standard briefcases and laptops while leaving a small footprint to increase maneuverability in crowded spaces.
- 25. Final Rendering
- 26. Thank You.