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Cours L3 Management des organisations 5

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Cours de L3 Management du sport donné à l'UFR Staps de Montpellier le 9 novembre 2009

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Cours L3 Management des organisations 5

  1. 1. 9 novembre 2009 Les st rat égies de différenciat ion Sylvain Rouanet – Université Montpellier1 67
  2. 2. 9 novembre 2009 Les formes de différenciat ion Pseudo-différenciat ion Différenciat ion spat iale Différenciat ion par la qualit é Sylvain Rouanet – Université Montpellier1 68
  3. 3. 9 novembre 2009 Offre de référence et offres différenciées Sylvain Rouanet – Université Montpellier1 69
  4. 4. 9 novembre 2009 Définit ion Sylvain Rouanet – Université Montpellier1 70
  5. 5. 9 novembre 2009 Espace des st rat égies concurent ielles Source : Strategor, Dunod, 1997, p 82 Sylvain Rouanet – Université Montpellier1 71
  6. 6. 9 novembre 2009 Typologie des st rat égies de différenciat ion Source : Strategor, Dunod, 1997, p 84 Sylvain Rouanet – Université Montpellier1 72
  7. 7. 9 novembre 2009 Act ivit é peu favorable à la différenciat ion Source : Strategor, Dunod, 1997, p 88 Sylvain Rouanet – Université Montpellier1 73
  8. 8. 9 novembre 2009 Act ivit é t rès favorable à la différenciat ion Source : Strategor, Dunod, 1997, p 88 Sylvain Rouanet – Université Montpellier1 74
  9. 9. 9 novembre 2009 Spécialisat ion et diversificat ion Sylvain Rouanet – Université Montpellier1 75
  10. 10. 9 novembre 2009 Les t ypes de spécialiat ion Source : Strategor, Dunod, 1997, p 136 Sylvain Rouanet – Université Montpellier1 76

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