Sanne Martina-Mengedé

Tilburg, Noord-Brabant Netherlands

Marketing Specialist / Brand Manager

Advertising / Marketing / PR

The more technology advances, the more it's integrated into our daily lives. Even as you’re reading this, I'd venture a guess that you have several internet-connected devices within arm's reach. As we continue down this innovative pathway, we'll continue to see technology become more important to our day-to-day living. The lines between what we do online and in real life begin to blur. And as people change their behaviours, marketers, salespeople, and customer support reps need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and an Apple Watch experience, we need to pursue one, holistic approach, an omni-channel experience to customers.