A private placement memorandum (“PPM”) is also referred to as a confidential offering circular or
memorandum. PPM’s are used by private companies in going public transactions and by existing public
companies to raise capital by selling either debt or equity in an exempt offering. Most exempt offerings
are private placements.
1. Private Placement Memorandums Q & A
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Private Placement Memorandums Q & A
A private placement memorandum (“PPM”) is also referred to as a confidential offering circular or
memorandum. PPM’s are used by private companies in going public transactions and by existing public
companies to raise capital by selling either debt or equity in an exempt offering. Most exempt offerings
are private placements.
Q. What Disclosures Are Required in Private
Placement Memorandums?
A. PPM disclosures vary depending on a couple of
factors including whether the investor is
accredited or non-accredited and whether the
Company is subject to the Securities and
Exchange Commission’s (“SEC”) reporting
requirements, and a few other factors.
Q. What isa Regulation D PrivatePlacement?
A. The common exemptions from registration for
companies using PPM’s to raise capital are
provided by under Regulation D of the Securities
Act of 1933. With the new Rule 506(c) allowing
general solicitation, the popularity of Rule 506(c)
offerings will increase.
Q. What isthe Rule 504 Exemption?
A. Rule 504 which allows a Company not subject
to the reporting requirements of Sections 13 or
15(d) of the Securities and Exchange Act of
1934 to raise up to $1 million within a 12 month
period. Rule 504 is often used by private
companies going public to obtain seed capital.
Q. Are Issuers Required to Provide a Private
Placement Memorandum in Rule 504 Offerings?
A. It does not have specific disclosure
requirements and as such, so a PPM is not
required.
Q. What isRule 505?
When using Rule 505, reporting and non-
reporting companies may raise up to $5 million in
a 12 month period. Rule 505 allows issuers to
raise capital from an unlimited number of
accredited investors and up to 35 non-accredited
investors.
When Rule 505 private placement is sold to
accredited investors, there is no informational
requirement and many times a PPM is not used. If
a Company raises capital from even one non-
accredited investor, unless it is an SEC filer,
specific disclosures comparable to those found in
a registration statement under the Securities Act
must be provided to investors.
Q. What isRule 506?
Rule 506(b) permits companies to raise capital
from an unlimited number of accredited investors
and up to 35 non-accredited investors so long as
general solicitation and advertising is not used in
connection with the offering. Rule 506(c) also
allows companies to use general solicitation and
advertising to sell their offering so long as sales
are only made to accredited investors and certain
verification requirements are complied with.
If a Company raises capital from even one non-
accredited investor, unless it is an SEC filer,
specific disclosures comparable to those found in
a registration statement under the Securities Act
must be made.
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Q. Do the Antifraud Provisions Apply to Private
Placements?
A. Yes. The Antifraud provisions apply to all
offerings even private placements. Even if a
securities offering is exempt from registration, the
anti-fraud provisions of federal and state
securities laws are still applicable.
Q. What Disclosures Are Required in Private
Placement Memorandums?
A. When a Company uses a PPM to raise capital, it
should be prepared to provide investors with
significant disclosures including financial
information. The consequences of the Company
failing to do so in its PPM can prevent the
Company’s offering from qualifying for an
exemption from the securities laws. It is therefore
important for the Issuer to adhere strictly to the
requirements for making a non-registered
offering of its securities. Should it fail to do so,
the issuer, its directors and its executive officers
become personally liable and the investors will be
able to rescind their investment.
Q. What Specific Disclosures Are Non-Reporting
Companies Obligated to Provide to Non-Accredited
Investors in their Private Placement Memorandums
in Offeringsunder Rule 505 and 506?
If the issuer is a non-reporting company, it should
provide complete, accurate and detailed
information about:
its business and industry;
litigation;
its authorized and outstanding securities;
a description of the offering terms and
whether any commissions or finders’ fees
will be paid in connection with the
offering;
the risks of the offering including
business, economic and other risks of
investing in the securities being offered by
the Company sufficient to enable the
purchaser to make an informed
investment decision;
its management; and
its corporate history.
If the Company is seeking to raise up to
$2,000,000, it should provide an audited balance
sheet for the prior two years which is less than 6
months old. For offerings over $7,500,000, it must
provide the financial statements that would be
required if a registration statement was filed
under the Securities Act.
Q. What Specific Disclosures Are Reporting
Companies Obligated to Provide to Non-Accredited
Investors in Their Private Placement Memorandums
in Offeringsunder Rule 505 and 506?
SEC reporting companies must provide non-
accredited investors with a brief description of
any information concerning the offering that it
provided to accredited investors and give each
non-accredited purchaser the opportunity to ask
questions and receive answers concerning the
terms and conditions of the offering. Potential
investors are also entitled to any additional
information which the Company possesses or can
acquire without unreasonable effort or expense
that is necessary to verify the accuracy of
information furnished to the purchaser.
Q. What Compliance Measures Should Management
Undertake to Ensure Compliance With the SEC’s
Disclosure Requirements
A. Upon compilation of the PPM, all members of
the Company’s management should read it for
accuracy and ensure that the information
contained therein is truthful and that all material
information is disclosed. It is critical that the PPM
not contain misstatements of material
information or omissions of material facts, in
order to make the disclosures not
misleading. The PPM should be amended if any
of the disclosures made in the PPM become
inaccurate or misleading. The Company should
not use any sales literature that has not been
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Telephone: (561) 416-8956
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reviewed and approved by its legal
counsel. Management and representatives
should be cautious in any verbal or written
statements to potential investors that may
contradict or modify the PPM disclosures. Most
importantly, the Company and its representatives
should never make representations about
increases in its stock price or offer assurances
about the Company’s prospects, its profits, or
potential returns on an investment.
The failure to provide proper disclosures in a PPM
may subject the Company as well as its
management to civil action including rescission
rights. Both could also be subject to SEC
Enforcement actions including fines, prohibition
on future securities offerings, along with criminal
actions and prosecutions should the Department
of Justice become involved.
For further information about Private Placement Memorandums, please contact Brenda Hamilton,
Securities Attorney at 101 Plaza Real South, Suite 202 North, Boca Raton, FL, (561) 416-8956, or by email
at info@securitieslawyer101.com. This securities law Q & A is provided as a general or informational
service to clients and friends of Hamilton & Associates Law Group, P.A. and should not be construed as,
and does not constitute legal advice on any specific matter, nor does this message create an attorney-
client relationship. Please note that prior results discussed herein do not guarantee similar outcomes.