Right now the market is flooded with SEO tools for professionals. Conventional wisdom assumes that an abundance of tools makes it easy to find the right solution that perfectly fits your needs. However, this isn't true. Unfortunately, such an overwhelming amount of choice makes the decision more complicated because we need to analyse all those tools to determine their capabilities and quality of data. This presentation is solely focused on Keyword Research Tools and will explain why one tool has a better range of data but the other has more powerful features.

1. The X Tool
I WANT TO Believe
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2. I’m a Tool Lover!
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3. Narod.ru – Website Builder
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4. @AlexTachalova

5. @AlexTachalova

6. @AlexTachalova

7. X Tool for Keyword Research

8. Our today X Tools

9. Q1
Can I trust the numbers?
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10. Method of Calculation:
Exported data from Tool (around 5k
keywords from each tool)
Exported the same keywords from Google
Keyword Planner and match numbers
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11. Spyfu
0
50000
100000
150000
200000
250000
michaelkorshandbags
michaelkorsbags
michaelkorswatch
michealkors
michaelkorsshoes
michaelkorsboots
michaelkorspurse
michaelkorsmens…
michaelkorsoutlet…
michaelkors
michaelkorssunglasses
michaelkorsdiaperbag
michaelkorswatches…
michaelkorswomens…
michaelkorsperfume
kors
michaelkors…
michaelskors
michaelkorscoats
Spyfu Local
monthly
searchers
Keyword Planner
@AlexTachalova

12. Searchmetrics
0
50000
100000
150000
200000
250000
michaelkorshandbags
michaelkorsbags
michaelkorspurses
michaelkorswatch
michaelkorsshoes
michaelkorsboots
michaelkorswallet
michaelkorspurse
michaelkorsmens…
michaelkorscrossbody
michaelkorsoutlet…
michaelkorssunglasses
macysmichaelkors
michaelkors…
michaelkorsbag
michaelkorsdiaperbag
michaelkorssandals
Searchmetrcis
Search Volume
Keyword Planner
Search Volume
@AlexTachalova

13. SEMrush
0
50000
100000
150000
200000
250000
michaelkorshandbags
michaelkorsbags
michaelkorspurses
michaelkorswatch
michaelkorsshoes
michaelkorswallet
michaelkorsboots
michaelkorspurse
michaelkorscrossbody
michaelkorsmens…
michaelkorsoutlet…
michaelkorssunglasses
macysmichaelkors
michaelkorssandals
michaelkorsbackpack
michaelkors…
michaelkorsbag
michaelkorsdiaperbag
michaelkorscom
michaelkorshamilton
SEMrush Search
Volume
Keyword Planner
@AlexTachalova

14. Keywordtool.io
0
50000
100000
150000
200000
250000
michaelkorshandbags
michaelkorsoutlet
michaelkorsbags
michaelkorspurses
michaelkorswatch
michaelkorsshoes
michaelkorsboots
michaelkorswallet
michaelkorscrossbody
michaelkorsmens…
michaelkorsoutlet…
michaelkorsdiaperbag
michaelkors…
michaelkorssunglasses
michaelkors.com
michaelkorsbackpack
michaelkorsfactory…
michaelkorshamilton
michaelkorsjetset…
michaelkorsperfume
Keywortool.io
Search Volume
Keyword Planner
Search Volume
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15. Keyword Eye
0
50000
100000
150000
200000
250000
michaelkorsoutlet
michaelkorsbags
michaelkorsshoes
michaelkorswallet
michaelkorspurse
michaelkorscrossbody
michaelkorsmens…
macysmichaelkors
michaelkorsoutlet…
michaelkorssunglasses
michaelkorsdiaperbag
michaelkorscom
michaelkorssandals
michaelkors…
michaelkorsbag
michaelkorsbackpack
Keywordeye
Search Volume
Keyword Planner
Search Volume
@AlexTachalova

16. Wordtracker
0
50000
100000
150000
200000
250000
michaelkorshandbags
michaelkorspurses
michaelkorsbags
michaelkorswatch
michaelkorsshoes
michaelkorswallet
michaelkorsboots
michaelkorsoutlet…
michaelkorsmens…
michaelkorspurse
michaelkorssunglasses
michaelkorscrossbody
michaelkorswatches…
michaelkorshamilton
michaelkorsrose…
michaelkorsfactory…
michaelkorssandals
michaelkors…
michaelkorsbackpack
Wordtracker
Search Volume
Keyword Planner
Search Volume
@AlexTachalova

17. Wordtsream
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
michaelkorsshoes
michaelkorsboots
michaelkorssunglasses
michaelkorscom
michaelkorsdiaperbag
michaelkorswallets
michaelkorsperfume
michaelkorsrose…
michaelkorsrainboots
michaelkorscoats
michaelkorsglasses
michaelkorssneakers
michaelkorsjewelry
michaelkorsearrings
michaelmichaelkors
michaelkorssatchel
Wordstream
Search Volume
Keyword_Planner
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18. Q2
Was it easy to collect the
data via tools?
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19. Online Games

20. What I consider here:
Number of results which I get via one export
Understanding columns
General navigation
Additional features of filtering/grouping
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21. Tools Name
Nb of Results
via Export for
Kw “michael
kors”
Understanding
Columns (from 1 to
10)
General Navigation
Score (from 1 to 10)
Spyfu 116 8 8
Searchmetrics 5000 8 8
SEMrush 5600 10 8
Keywordtool.io 852 10 10
Keyword Eye 100 10 6
Wordstream 2400 10 ?
Wordtracker 4500 10 10

22. Q3
How many new keywords I
can find across all those
tools?
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23. New Keywords (%)
74% 73% 73%
58%
54%
39%
27%
0%
10%
20%
30%
40%
50%
60%
70%
80%
@AlexTachalova

24. Q4
Whether those new
keywords are useful?
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25. Spyfu
0%
10%
20%
30%
40%
50%
60%
10-100 100-1000 1000+ Not in Database
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26. Searchmetrics
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10-100 100-1000
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27. SEMrush
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
10-100 100-1000
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28. Keywordtool.io
0%
10%
20%
30%
40%
50%
60%
0 10-100 100-1000
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29. Keyword Eye
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10-100 100-1000
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30. Wordstream
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
0 10-100 Not in Database 100-1000
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31. Wordtracker
0%
10%
20%
30%
40%
50%
60%
70%
0 10-100 100-1000 1000+ Not in
Database
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32. Q6
What additional features do
they provide?
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33. Our Today Winner?!
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34. bit.ly/tools_comparison

35. bit.ly/searchsr15
2-weeks Free Access

36. @Alextachalova
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